Home
>
Public Relations
>
When Should You Outsource Your PR Efforts?

When Should You Outsource Your PR Efforts?

1) Do you NEED solid, consistant media exposure...week after week, or are you satisfied with "occasional" exposure? Now, this question alone is important... but not enough. The main component of this question is the IMPORTANCE of PR.

2) Do you have the internal staff and expertise to commit the internal resources to your PR efforts?

If you have the internal staff, and they understand Guerrilla PR principles, then there may be no reason to hire an outside agency.

Paradoxically, the busier you get, the easier it is to parlay, or "set aside" consistant, important PR activities. Don't get caught in that trap!

3) Finally, Public Relations is a craft that requires PASSION. You may need PR, and you may even have the people to conduct your PR campaigns, however, that's not enough.

In order to be truly effective, it's important that your PR campaigns are conducted with PASSIONATE CONSISTENCY.

Here's a quick "checklist" you can use to "size up" any PR firm you are considering to hire:

? Do you get along with the members of the firm? Hiring a PR agency is a collaboration that you can benefit from, month after month, year after year. Quality rapport is an essential ingredient.

? Are they realistic, in terms of managing your expectations, or do they promise you "pie in the sky"? It's one thing for a PR firm to promise you results. It's another thing for them to promise you "specific" results. Maybe you'd like to get on Oprah Winfrey from the start...so would everyone else.

Be prepared to take advantage of several secondary media opportunities before you get to the top tier.

Several base hits can score you more runs than going for grand slams every time.

? Is the PR firm creative? Creative PR people will be more likely to come up with more "angles" to test.

? Do they understand how to pitch your story? A progressive PR firm will be effective AND efficient at telling your story...thus, yielding you more media coverage.

? Do they listen to what you say? Let's face it...your PR needs are constantly evolving. Your PR firm should listen...and respond to your unique, evolving needs.

? Are they using a "hard sell" to get you to sign? A good PR firm is a busy PR firm. They don't need to sell you. Their track record will allow you to decide based on the evidence.

? Do they have local AND regional AND national media contacts? When you go to a great PR firm, they have cultivated several strategic media relationships, over many years of time. Are you confident that they have the necessary Rolodex? to place your story in front of the appropriate media?

? Did they outline a campaign game plan for you? You can predict the effectiveness of a PR firm by the soundness of their overall strategic approach.

? Have you seen samples of their work? Track record comes in the form of QUALITY of exposure, in addition to the QUANTITY of exposure.

? Do you believe they undersand your needs and goals?

? Do you feel that they will carry out your PR campaign with consistant PASSION?

Finally, ? Do you should feel comfortable with the fee and the contract? Getting good PR is a process. It requires well thought out plans, implemented with passion, and a focus on results in the form of getting your story told to the world.

So, whether you conduct your PR efforts from within your company, or whether you hire an outside PR firm...

If media exposure is valuable to you, then you will commit to PR as an ongoing, systematic part of your overall marketing mix.

Joe Nicassio designs marketing campaigns, and coaches entrepreneurs to improve their bottom-line profits. His website is http://rapidresultsmarketing.com.

To get your free CD "Joe Nicassio Reveals Marketing Philosophies And Secrets That Advertiser Don't Want You To Know" Send your snail mail address to http://rapidresultsmarketing.com

cleaning team near Winnetka ..

In The News:

Researchers discover phishing scam using invisible characters to evade email security, with protection tips including password managers and two-factor authentication.

iPhone and Android users can reduce battery drain and data usage by restricting Background App Refresh to Wi-Fi connections instead of mobile networks.

Scammers nearly stole an Apple account by exploiting the support system with authentic-looking tickets and phone calls, users can protect themselves with safety steps.

FoloToy restored sales of its AI teddy bear Kumma after a weeklong suspension following safety group findings of risky and inappropriate responses to children.

Threat intelligence firm Synthient uncovers one of the largest password exposures ever, prompting immediate security recommendations.

Viral video shared by Elon Musk shows Tesla's Optimus humanoid robots performing tasks from cooking to construction, garnering over 58.5 million views on social media.

Chinese hackers used Anthropic's Claude AI to launch autonomous cyberattacks on 30 organizations worldwide, marking a major shift in cybersecurity threats.

Apple's new Sleep Score feature gives you a rating for your nightly rest quality. Learn how to set it up on your Apple Watch and iPhone today.

Essential phone settings to enable before losing your device, including Find My network, location services and security features for iPhone and Android.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

Cybersecurity research shows weak passwords remain a major threat, with simple patterns and number sequences putting millions of accounts at risk.

New Android malware BankBot YNRK silences phones, steals banking data and drains crypto wallets automatically. Learn how this advanced threat works.

FDA approves first human trial for Paradromics' brain-computer interface that could restore speech for paralyzed patients through neural technology.

New phishing platform QRR targets Microsoft 365 users across 1,000 domains in 90 countries. Learn how to spot fake login pages and protect your accounts.

OpenTable now uses AI to track your dining habits and share insights with restaurants. Learn what data they collect and how to protect your privacy.

Google's discontinued Nest thermostats still secretly upload home data to company servers despite losing smart features, raising serious privacy concerns.

New Android malware NGate steals NFC payment codes in real-time, allowing criminals to withdraw cash from ATMs without your card. Learn protection tips.

DoorDash confirms data breach exposing customer names, emails, addresses after social engineering attack. Learn how to protect yourself from scams.

Concerned about Google's AI scanning your Gmail? Learn how to disable Gemini features that access your emails, Drive files and Chat messages for privacy.

Google warns Android users about dangerous fake VPN apps hiding malware that steals passwords, banking details and personal data from phones and tablets.

Apple's digital passport feature lets iPhone users breeze through TSA checkpoints this holiday season using Digital ID technology at 250+ airports.

A new phishing scam targets family photos with fake "Cloud Storage Full" alerts. Criminals steal credit card information through fake sites. Learn protection tips.

South Korean scientists create ultra-thin fabric muscles that turn clothes into robotic assistants, lifting 33 pounds while weighing under half an ounce.

Archer Aviation has acquired Hawthorne Airport for $126M to launch an LA air taxi network ahead of the 2028 Olympics, featuring AI-powered eVTOL operations and next-gen aviation tech.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.