When Should You Outsource Your PR Efforts?

1) Do you NEED solid, consistant media exposure...week after week, or are you satisfied with "occasional" exposure? Now, this question alone is important... but not enough. The main component of this question is the IMPORTANCE of PR.

2) Do you have the internal staff and expertise to commit the internal resources to your PR efforts?

If you have the internal staff, and they understand Guerrilla PR principles, then there may be no reason to hire an outside agency.

Paradoxically, the busier you get, the easier it is to parlay, or "set aside" consistant, important PR activities. Don't get caught in that trap!

3) Finally, Public Relations is a craft that requires PASSION. You may need PR, and you may even have the people to conduct your PR campaigns, however, that's not enough.

In order to be truly effective, it's important that your PR campaigns are conducted with PASSIONATE CONSISTENCY.

Here's a quick "checklist" you can use to "size up" any PR firm you are considering to hire:

? Do you get along with the members of the firm? Hiring a PR agency is a collaboration that you can benefit from, month after month, year after year. Quality rapport is an essential ingredient.

? Are they realistic, in terms of managing your expectations, or do they promise you "pie in the sky"? It's one thing for a PR firm to promise you results. It's another thing for them to promise you "specific" results. Maybe you'd like to get on Oprah Winfrey from the start...so would everyone else.

Be prepared to take advantage of several secondary media opportunities before you get to the top tier.

Several base hits can score you more runs than going for grand slams every time.

? Is the PR firm creative? Creative PR people will be more likely to come up with more "angles" to test.

? Do they understand how to pitch your story? A progressive PR firm will be effective AND efficient at telling your story...thus, yielding you more media coverage.

? Do they listen to what you say? Let's face it...your PR needs are constantly evolving. Your PR firm should listen...and respond to your unique, evolving needs.

? Are they using a "hard sell" to get you to sign? A good PR firm is a busy PR firm. They don't need to sell you. Their track record will allow you to decide based on the evidence.

? Do they have local AND regional AND national media contacts? When you go to a great PR firm, they have cultivated several strategic media relationships, over many years of time. Are you confident that they have the necessary Rolodex? to place your story in front of the appropriate media?

? Did they outline a campaign game plan for you? You can predict the effectiveness of a PR firm by the soundness of their overall strategic approach.

? Have you seen samples of their work? Track record comes in the form of QUALITY of exposure, in addition to the QUANTITY of exposure.

? Do you believe they undersand your needs and goals?

? Do you feel that they will carry out your PR campaign with consistant PASSION?

Finally, ? Do you should feel comfortable with the fee and the contract? Getting good PR is a process. It requires well thought out plans, implemented with passion, and a focus on results in the form of getting your story told to the world.

So, whether you conduct your PR efforts from within your company, or whether you hire an outside PR firm...

If media exposure is valuable to you, then you will commit to PR as an ongoing, systematic part of your overall marketing mix.

Joe Nicassio designs marketing campaigns, and coaches entrepreneurs to improve their bottom-line profits. His website is http://rapidresultsmarketing.com.

To get your free CD "Joe Nicassio Reveals Marketing Philosophies And Secrets That Advertiser Don't Want You To Know" Send your snail mail address to http://rapidresultsmarketing.com

green cleaning service Glencoe ..
In The News:

Fake AI apps disguised as "ChatGPT" and "DALLĀ·E" are flooding app stores with dangerous malware that steals data and monitors users without detection.
Fake buyers demand specific vehicle reports from unknown sites to steal credit card information from car sellers, but warning signs can help identify these scams before paying.
Android users can now manage apps across multiple devices more easily with Google Play Store's updated remote uninstall button in the latest update.
NASA's Perseverance rover discovers shiny metallic rock on Mars that could be a meteorite from an ancient asteroid, containing high levels of iron and nickel.
Holiday scams spike during Black Friday and Cyber Monday as criminals exploit your leaked personal data. Learn how to protect yourself from fake stores and phishing.
Commerce Department proposes TP-Link router ban over Chinese security risks. Learn how this potential prohibition could affect your home network and devices.
Hyundai AutoEver America suffered a data breach affecting 2,000 current and former employees, exposing names, Social Security numbers and driver's license information.
Washington court rules automated license plate reader images are public records, even when stored by vendors like Flock Safety, setting precedent for transparency.
Fake airline texts claiming flight cancellations are targeting travelers with convincing scams. Learn how cybercriminals steal personal data and credit card info.
Discover how iOS 26's new Adaptive Power feature automatically extends iPhone battery life by learning your usage patterns and adjusting performance intelligently.
New TikTok malware campaign tricks users into running PowerShell commands that download Aura Stealer, which steals credentials and authentication tokens.
Gaia Family offers fixed upfront pricing for IVF cycles with unlimited embryo transfers and financial protection, partnering with over 100 U.S. fertility clinics.
The Jetsons Act aims to position Pennsylvania as a leader in advanced air mobility by establishing regulations for hybrid ground-air vehicles.
Fake Geek Squad invoice emails are targeting users with convincing charges and urgent phone numbers to steal personal information and money.
Fox News Digital's artificial intelligence newsletter digs into a robot in Russia that faceplanted, George Clooney's alarm and OpenAI's rivalry with the New York Times.
Major data breach at Conduent exposes personal information of 10+ million people. Government contractor hit by cyberattack affecting Medicaid, child support systems.
Texas startup Janta Power raises $5.5M for innovative vertical solar towers that generate 50% more energy than traditional panels while using just one-third the land.
NASA's twin ESCAPADE spacecraft launched aboard Blue Origin's New Glenn rocket Thursday afternoon from Cape Canaveral, beginning their journey to Mars with arrival expected in 2027.
Learn how to set email reminders on iPhone and Android so you never forget to reply again. Simple built-in features help you stay organized and on top of messages.
Discover how Apple's passkeys revolutionize Mac security by replacing vulnerable passwords with biometric authentication and encryption for ultimate protection.
New survey reveals 78% of parents fear AI scams targeting their kids, yet nearly half haven't discussed these threats. Learn why this dangerous gap exists.
Chrome now autofills passport and driver's license info automatically. Google's latest browser update adds official document support with encryption and user control.
Scammers impersonate Department of Veterans Affairs employees claiming veterans owe money, but real VA communications only direct to VA.gov or official channels.
The AltoVolo Sigma hybrid-electric aircraft flies 500 miles at 220 mph while operating 80% quieter than helicopters, featuring safety systems and compact design.
Google search scam alert: fake customer service numbers can give scammers remote control of your phone. Learn how to spot these traps and protect yourself.

Publicity Wont Thrive on Press Releases Alone

Press releases are a useful tool for announcing news and... Read More

Why You Should Write a Book (Even if You Really Dont Want To)

Recently, I told a friend (who's a business owner) that... Read More

3 Reasons to Tap into the Power of Publicity

Publicity is obtaining editorial coverage or features for your business.... Read More

The Ultimate PR Edge: Getting Reporters To Open Your E-Mails

You know that getting publicity is vital to the health... Read More

Leveraging Media Coverage - Your Tool For Business Growth

Media relations, simply put, is the business of building and... Read More

A Blueprint for Managing your PR

OK, as a manager, your goal is to show a... Read More

What not to wear when doing a TV Interview

? Don't wear all black. You'll look as though you're... Read More

Public Relations Productivity

Should it be measured in "publicity by the pound," or... Read More

Think Like a Reader, Viewer, or Listener to Get Great Publicity

About a year ago I read a feature story in... Read More

Writing a Press Release: The Medias Dirty Secret

There's a dirty little secret about press releases that the... Read More

P.R. Strategies for Professional Service Providers

Promotion for Professional Services Providers requires a different approach than... Read More

PR: Am I Getting a Good Deal?

You are getting a good deal when you accept the... Read More

What Some Pros Know About PR

They know they had better do something positive about those... Read More

How To Get Press To Come To You

Have you ever noticed how the same people's names always... Read More

What is News?

What may be the more appropriate question is: What makes... Read More

7 Simple Steps To A PR Launch

A PR product or service launching is a perfect way... Read More

I Cant Afford A PR/Publicity Campaign -- Can I?

It's a phrase I hear over and over again from... Read More

Lets Blow The Lid Off Public Relations

And show it for what it is - a humdinger... Read More

Hey, Mr/Ms Manager!

Does it really make sense to bet your PR budget... Read More

Managerial Survival Key

For business, non-profit or association managers like yourself, survival pretty... Read More

PR: Your 500 Pound Gorilla

What else, for goodness sake, could you as a business,... Read More

Managers: Get Real, Please!

Personnel mentions in the newspaper and product plugs on radio... Read More

All Youve Got To Lose Is Everything

Everything, that is, if you ignore those folks whose behaviors... Read More

Can Your PR Do This?

Can your PR do something positive about the behaviors of... Read More

Does the PR Blueprint Work?

Managers, please take a minute and read two sentences: People... Read More

house cleaning company Bannockburn ..