Home
>
Public Relations
>
When Should You Outsource Your PR Efforts?

When Should You Outsource Your PR Efforts?

1) Do you NEED solid, consistant media exposure...week after week, or are you satisfied with "occasional" exposure? Now, this question alone is important... but not enough. The main component of this question is the IMPORTANCE of PR.

2) Do you have the internal staff and expertise to commit the internal resources to your PR efforts?

If you have the internal staff, and they understand Guerrilla PR principles, then there may be no reason to hire an outside agency.

Paradoxically, the busier you get, the easier it is to parlay, or "set aside" consistant, important PR activities. Don't get caught in that trap!

3) Finally, Public Relations is a craft that requires PASSION. You may need PR, and you may even have the people to conduct your PR campaigns, however, that's not enough.

In order to be truly effective, it's important that your PR campaigns are conducted with PASSIONATE CONSISTENCY.

Here's a quick "checklist" you can use to "size up" any PR firm you are considering to hire:

? Do you get along with the members of the firm? Hiring a PR agency is a collaboration that you can benefit from, month after month, year after year. Quality rapport is an essential ingredient.

? Are they realistic, in terms of managing your expectations, or do they promise you "pie in the sky"? It's one thing for a PR firm to promise you results. It's another thing for them to promise you "specific" results. Maybe you'd like to get on Oprah Winfrey from the start...so would everyone else.

Be prepared to take advantage of several secondary media opportunities before you get to the top tier.

Several base hits can score you more runs than going for grand slams every time.

? Is the PR firm creative? Creative PR people will be more likely to come up with more "angles" to test.

? Do they understand how to pitch your story? A progressive PR firm will be effective AND efficient at telling your story...thus, yielding you more media coverage.

? Do they listen to what you say? Let's face it...your PR needs are constantly evolving. Your PR firm should listen...and respond to your unique, evolving needs.

? Are they using a "hard sell" to get you to sign? A good PR firm is a busy PR firm. They don't need to sell you. Their track record will allow you to decide based on the evidence.

? Do they have local AND regional AND national media contacts? When you go to a great PR firm, they have cultivated several strategic media relationships, over many years of time. Are you confident that they have the necessary Rolodex? to place your story in front of the appropriate media?

? Did they outline a campaign game plan for you? You can predict the effectiveness of a PR firm by the soundness of their overall strategic approach.

? Have you seen samples of their work? Track record comes in the form of QUALITY of exposure, in addition to the QUANTITY of exposure.

? Do you believe they undersand your needs and goals?

? Do you feel that they will carry out your PR campaign with consistant PASSION?

Finally, ? Do you should feel comfortable with the fee and the contract? Getting good PR is a process. It requires well thought out plans, implemented with passion, and a focus on results in the form of getting your story told to the world.

So, whether you conduct your PR efforts from within your company, or whether you hire an outside PR firm...

If media exposure is valuable to you, then you will commit to PR as an ongoing, systematic part of your overall marketing mix.

Joe Nicassio designs marketing campaigns, and coaches entrepreneurs to improve their bottom-line profits. His website is http://rapidresultsmarketing.com.

To get your free CD "Joe Nicassio Reveals Marketing Philosophies And Secrets That Advertiser Don't Want You To Know" Send your snail mail address to http://rapidresultsmarketing.com

cleaning team near Mundelein ..

In The News:

Chattee Chat and GiMe Chat exposed intimate conversations and photos, revealing users spent up to $18,000 on AI companions before the breach.

New Instagram parental controls allow families to manage teen screen time and content limits through the Family Center with stricter safety settings.

Third-party security breach at Discord exposes sensitive user information including government IDs, highlighting cybersecurity risks from external service providers.

Survey of 1,000 students shows teens using AI for personal relationships while two-thirds of parents remain unaware of their children's AI usage.

Cybersecurity experts warn about a ShadowLeak vulnerability that weaponized ChatGPT's Deep Research agent to steal personal data from Gmail accounts through hidden commands.

Tesla's Full Self-Driving system faces federal investigation following 58 reports of crashes, with six vehicles running red lights before colliding with other cars.

The Fox News AI Newsletter brings you the latest developments on artificial intelligence, with news on OpenAI moving to soon allow erotica for adult users.

Eric Schmidt alerts that hackers can reverse-engineer AI models to bypass safety measures, citing examples like the jailbroken ChatGPT variant called DAN.

Cybercriminals exploit Microsoft Teams through impersonation, malicious links and fake profiles to gather intel and deliver ransomware to personal and work devices.

Google, Dior, Allianz and dozens of other companies lost sensitive customer data in Salesforce-related breaches affecting millions of records across multiple sectors.

Apple launches iOS 26 with new Preview app that combines document editing, PDF annotation and scanning features into one streamlined iPhone experience.

New AI road monitoring system uses sensor-embedded fabric to predict infrastructure problems, potentially reducing maintenance costs and traffic disruptions for cities.

Holiday charity scams target retirees through lookalike organization names, untraceable payment requests, and data broker information to steal donations.

The Federal Trade Commission says criminals are posing as IRS agents, law enforcement officers or other officials, often over the phone or online, to steal thousands of dollars at a time.

AI phishing scams now use voice cloning and deepfake technology to trick victims, but Kurt "CyberGuy" Knutsson reveals warning signs to watch for.

Inversion Space unveils Arc, a reusable reentry vehicle that can deliver up to 500 pounds of cargo from orbit to anywhere on Earth in under an hour.

Red flags like processing fees, urgent countdowns and requests for full Social Security numbers expose fraudulent settlement sites targeting consumers.

Comprehensive analysis of Google Maps, Waze and Apple Maps examines usability, routing accuracy, data handling and features across the top navigation platforms.

Expert analysis reveals whether wired Ethernet or wireless Wi-Fi connections are safer for home internet use, plus practical steps to secure your network from attackers.

Australian construction robot Charlotte uses sand, crushed brick and recycled glass to 3D print fireproof, floodproof homes with reduced carbon footprint.

Cybercriminals are using fake invitation emails to trick recipients into downloading malware and stealing personal information and data.

Flying drones could help retailers fight a 93% increase in theft rates as Flock Safety promotes airborne security systems to track suspects and deter crime.

The Fox News Artificial Intelligence Newsletter brings you the latest news on the emerging technology every Saturday, highlighting top stories.

Hacker group Radiant stole data from 8,000 children at Kido nursery chain, demanding ransom and directly contacting parents with intimidation tactics.

As 18 states implement bell-to-bell cell phone bans, creative students use Google Docs, iMessage on MacBooks and Post-It notes to stay connected in class.