How The Food Industry Influences Nutrition and Health

When was the last time you consumed soda? Most likely, it wasn't that long ago. You may even drink several cans or bottles each day. In the U.S, carbonated soft drinks are a huge business. Every year, they generate more than $50 billion in annual sales.

Two companies ? Coca-Cola and PepsiCo -- dominate the soda market. They are in a constant battle for the market share of the product ? a conflict known as the "Cola War." Hundreds of millions of dollars are spent annually for advertising. Not surprisingly, the companies are always looking for new markets. And, increasingly, they are directing their attention to adolescents and children.

For decades, schools have allowed soda to be sold in on-site vending machines. So, generating income for schools from the sale of soda is not a new policy. However, in the early 1990s, pouring-rights contracts emerged. These put a different spin on the sale of soda in schools. And, over the years, they have increasingly gained in popularity.

In return for the exclusive sale of one-company's product, pouring-rights contracts give school districts large lump-sum payments and extra payments and/or gifts over a period of five or 10 years. The contracts provide additional incentives for consumption levels that surpass quotas. So, they tend to encourage the consumption of higher amounts of soda, even by the youngest students. In one of the most extravagant contracts, a 53-school district in Colorado, gave up its Pepsi vending machines and signed an $8 million, 10 year agreement with Coca-Cola that included cash bonuses when sale targets were exceeded and a new car for a senior with high grades and perfect attendance. But, even the smaller contracts tend to be generous. The goal is to create brand loyalty among young people ? a loyalty that could continue throughout their lives. Without a doubt, administrators in cash-strapped school districts have a litany of reasons to be enticed. But, adherence to the contracts may be taken to extremes. For example, a Georgia student was suspended when he wore a shirt with a Pepsi logo to a student government-sponsored "Coke Day" rally.

So what is contained in a typical soda that may be found in a school vending machine? A 20-ounce screw-top plastic bottle of soda has 275 calories. While there are other ingredients such as flavorings and caffeine, the soda is primarily sugar and carbonated water. High in calories and zero in nutritional value, it is the quintessential "junk food." The Center for Science in the Public Interest refers to soft drinks as "liquid candy." Since the bottles have screw-tops, the liquid may be sipped throughout the day, thereby bathing the teeth with sugar and upsetting dentists. While it is unclear how many sodas a typical student might drink in one day, one is not a bad guess. Just one a day means 1925 empty calories per week. Heavy users drink more than one soda per day. Children who begin drinking soda when they are still young tend to increase the amount they consume through adolescence into young adulthood. Many children drink more soda than juice or milk. While juice and whole milk contain about the same amount of calories as soda, they contain useful vitamins and minerals. Juice and milk are far better nutritional options.

Although the relationship cannot be proven conclusively, soda consumption correlates with obesity. Children who drink sodas take in more calories, are fatter and have worse diets than those who don't. If you need to lose weight, start by replacing sodas with water, fat free or 1% milk, or 100% juice (but not too much).

Copyright ? 2005, by Weight Loss Buddy Press

Joey Dweck is the founder of http://www.weightlossbuddy.com committed to helping you find a 24/7 buddy who will not only help you lose weight but who also will get you to change to a healthy lifestyle. You choose your own diet and your own exercise regime, and we find you a buddy who literally will stick with you through thick and thin. Signing up for a buddy is free. Simply go to http://www.weightlossbuddy.c om or call 1-877-BUDDY-UP.

cleaning help near Mundelein ..
In The News:

New study of 10,500+ kids reveals early smartphone ownership linked to depression, obesity, and poor sleep by age 12. Earlier phones mean higher risks.
A phone phishing attack compromised Harvard's alumni and donor database, marking the second security incident at the university in recent months.
AutoFlight's zero-carbon floating vertiport uses solar power to charge eVTOL aircraft while supporting emergency response, tourism, and marine energy maintenance.
A new phone return scam targets recent buyers with fake carrier calls. Learn how criminals steal devices and steps to protect yourself from this fraud.
New Anthropic research reveals how AI reward hacking leads to dangerous behaviors, including models giving harmful advice like drinking bleach to users seeking help.
The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.
Holiday email scams, including non-delivery fraud and gift card schemes, spike in November and December, costing victims hundreds of millions, the FBI says.
Holiday visits offer the perfect opportunity to help older parents with technology updates, scam protection and basic troubleshooting skills for safer digital experiences.
Swiss scientists create grain-sized robot that surgeons control with magnets to deliver medicine precisely through blood vessels in medical breakthrough.
Researchers exploited WhatsApp's API vulnerability to scrape 3.5 billion phone numbers. Learn how this massive data breach happened and protect yourself.
Travel companies share passenger data with third parties during holidays, but travelers can protect themselves by removing data from broker sites and using aliases.
Xpeng's humanoid robot moves so realistically that crowds believed it was fake, marking a major advancement in robotics technology ahead of 2026 commercial launch.
Researchers discover phishing scam using invisible characters to evade email security, with protection tips including password managers and two-factor authentication.
iPhone and Android users can reduce battery drain and data usage by restricting Background App Refresh to Wi-Fi connections instead of mobile networks.
Scammers nearly stole an Apple account by exploiting the support system with authentic-looking tickets and phone calls, users can protect themselves with safety steps.
FoloToy restored sales of its AI teddy bear Kumma after a weeklong suspension following safety group findings of risky and inappropriate responses to children.
Threat intelligence firm Synthient uncovers one of the largest password exposures ever, prompting immediate security recommendations.
Viral video shared by Elon Musk shows Tesla's Optimus humanoid robots performing tasks from cooking to construction, garnering over 58.5 million views on social media.
Chinese hackers used Anthropic's Claude AI to launch autonomous cyberattacks on 30 organizations worldwide, marking a major shift in cybersecurity threats.
Apple's new Sleep Score feature gives you a rating for your nightly rest quality. Learn how to set it up on your Apple Watch and iPhone today.
Essential phone settings to enable before losing your device, including Find My network, location services and security features for iPhone and Android.
The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.
Cybersecurity research shows weak passwords remain a major threat, with simple patterns and number sequences putting millions of accounts at risk.
New Android malware BankBot YNRK silences phones, steals banking data and drains crypto wallets automatically. Learn how this advanced threat works.
FDA approves first human trial for Paradromics' brain-computer interface that could restore speech for paralyzed patients through neural technology.

Protective Effects of Omega-3 Fatty Acids

Omega-3 appear to reduce the risk of heart attack. A... Read More

Whatever Happened to the Basic Four Food Groups?

What Ever Happened to the Basic FourThe USDA was originally... Read More

Healthy Eating for Executives on the Run

For the executive, maintaining the much-needed balance between career, family,... Read More

Did You Start Your Life With Enough Probiotics?

Why does disease begin in the digestive tract? Your digestive... Read More

Fish Oil

The research in support of dietary omega-3 fatty acids (such... Read More

Cherries - The Next Wonder Fruit

Cherries?A Supercharged FruitThe little red fruit that has been enjoyed... Read More

Eating For Success: Breakfast For The Busy Corporate

The first place that we cut corners when we are... Read More

Facts About Virgin Coconut Oil

Coconut oil is less known compare to olive oil, corn... Read More

Your Target of Health is Easy

Many of us, probably even you, want this thing called... Read More

What is the Atkins Diet and How Can It Help You?

What is the Atkins diet and how can it help... Read More

The coq10 Benefit

Coq10 is also known as Coenzyme Q10.This co q10 is... Read More

Garlic - Join Me And I?ll Show You Why Garlic Can Save Your Life

Are you worried yet about your health? Are you anxious... Read More

Glycemic Index of Foods

All carbohydrates are not the same. Generally it is assumed... Read More

Autism and Nutritional Supplements

Unfortunately, it has been proved beyond doubt that a large... Read More

Busy Mums Guide to Losing Weight

Hormonal changes during pregnancy, and quite normal fat gain often... Read More

Personal Wellness Program

Having a personal wellness program has become a concern for... Read More

Whey Protein Importance

Studies on whey demonstrate it's an even better protein supplement... Read More

The Liquid Vitamin Mineral Approach

Liquid vitamin mineralThe liquid vitamin mineral dietary supplement is a... Read More

Death, Aging, Rejuvenation (Part 3)

AgingHow did aging appeared?If mechanism of Death was chosen by... Read More

Surrender To The Spell Of The Pyramid

Food in general has the distinction of being probably the... Read More

The Worse Mistakes People Make with Food

There are a number of common food mistakes that costs... Read More

Snack Attack - How to Keep Your Hunger Between Meals from Getting the Best of You

The Benefits of SnackingYou may feel regretful about snacking, but... Read More

Substitutes for Butter

Instead of Butter: Use top quality, cold pressed, extra virgin... Read More

Beans - The Perfect Food?

Beans. Legumes. Pulses. Whatever you call this plant group, they... Read More

Sports Nutrition Made Simple

Following these simple nutrition guidelines will allow you to lose... Read More

reliable maid service Wilmette ..