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Some Cool P.R. Tips for These Dog Days of Summer

Yup -- it's hot and sticky and you don't feel like doing much of anything -- let alone working on publicity for your business.

But the summer months can actually be a great time to get publicity. Think about it. In these lazy days of summer, chances are your competitors have slowed down their efforts considerably, so you've got the edge. And with not much going on right about now, media people are probably more receptive to a fresh story idea -- hopefully your story!

Here are some ideas you can think about while you're relaxing with family or friends on a summer evening. Have a brainstorm session and see what great ideas come out of it.

1. Dream up a unique holiday that ties into your business. That's just what Jacqueline Whitmore, Founder and Director of the Protocol School of Palm Beach, did. She created "National Cell Phone Courtesy Month" in July, 2002. And she keeps on receiving lots of publicity every year for this. You could get ongoing P.R., too -- whether you think up a special day, week or month relative to your business. Note: To create your own holiday, go to "Submit an Entry" at www.chases.com, the Web site for Chase's Calendar of Events.

2. Pitch summer stories that tie into your business. In June of 2002, my Hair Restoration Vacation pitch was well-received and led to a subsequent story for Dr. Alan Bauman, hair restoration surgeon, in July, 2002. The pitch, while unique, probably wouldn't have worked at other times of the year.

3. Create a "must-go-to" event for your business. Most other businesses are not planning events now, so if you host one it will stand out. As an example, in Boca Raton, FL, the off-season is summer. Yet every August, "Wine and All that Jazz" -- an event held at a top resort -- is sold out!

Read more about Jacqueline Whitmore, Dr. Bauman, and how to create successful events in my Do-It-Yourself Public Relations Kit?, available at www.margiefisher.com.

Copyright 2005 Margie Fisher All Rights Reserved

Margie Fisher is President of Margie Fisher Public Relations. She is the author of the Do-It-Yourself Public Relations Kit?. To sign up for her free biweekly PRactical P.R. newsletter, and to see more free articles, visit http://www.margiefisher.com

In The News:

Aircraft manufacturer Airbus has revealed an airliner concept design that bears a striking resemblance to a ‘bird of prey.”
With the launch of its Chandrayaan-2 spacecraft, India is planning to join an exclusive group of countries that have successfully landed on the Moon.
Marine scientists have released a stunning video of a strange critter, the piglet squid, floating along with its tentacles waving above its head in the central Pacific Ocean near Palmyra Atoll.
The remains of a 1,200-year-old mosque have been discovered in Israel’s Negev desert. The ancient structure is one of the earliest known mosques in the world, according to experts.
If you thought fictional zombies walking around on film were scary, the condition that turns creatures into mindless eating machines actually exists in nature. — in ants.
If creating a Facebook event to "storm Area 51" wasn't ridiculous enough, perhaps storming the Bermuda Triangle will be the coup de grace.
The world rejoiced when Apollo 11 astronauts Neil Armstrong, Buzz Aldrin and Michael Collins safely splashed down in the Pacific Ocean on July 24, 1969, after their incredible journey to the Moon.
Perhaps the most famous steps in history, the Mayflower Steps have supposedly been located in a surprising, yet somewhat cheeky spot — under a women's restroom in an English pub.
News of a 4,600-year-old "pyramid" or "pyramid island," supposedly discovered on a Greek island in the Aegean Sea, has been making the rounds online.
It could be described as fate, luck or good timing. A female turtle rescued by a conservation group as an egg was miraculously returned to the same New Jersey wetlands group almost 19 years later to the day that they released it back into the wild.

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