Some financial planners think that they shouldn't share their top tips with the media.
I can see some validity in thinking this way. After all, the media is going to deliver these tips to the public at practically no charge. Then all those people who might have been paying customers won't have any use for their services.
But there's two things wrong with this:
First of all, it's true that most people are likely to use your information and never contact you. Then again, most people aren't likely to use a financial planner. The people you want to reach are that fraction that are looking, perhaps even subconsciously, for help with their investments. When they see your name in the paper, regardless of the information it is connected to, they will think about calling you.
Second, you aren't the only financial planner looking for publicity. And unless your wisdom far exceeds that of any other financial planner in the world, you'd better believe that your competitors will be offering practically the same information to the media. In the end, not only is the information disseminated after all, but you lose the chance to take credit for it.
Part of being a good media resource is delivering lots of good information. So share everything you've got. Hold back nothing. With journalists, "saving the good stuff" for paying customers is a certain ticket to becoming a media fiasco.
ned steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of ned steele To learn more visit ned steele or call 212-243-8383.
best cleaning company Highland Park ..Especially good advice for business, non-profit and association managers whose... Read More
Without a solid, well-designed foundation, few buildings successfully withstand the... Read More
As a business, non-profit or association manager, occasions will arise... Read More
Each of us is exposed to people from other cultures... Read More
When most people think of media relations, they think of... Read More
When developing a publicity campaign for their business many owners... Read More
There is a process for successfully getting publicity about your... Read More
Etymology is the study of the origins of words.As languages... Read More
When most people think about marketing, they think advertising. While... Read More
We rely on all kinds of tools and advice to... Read More
I got the latest issue of Internet Works in the... Read More
Many of our clients are in service businesses, such as... Read More
Before meeting my soon-to-be-wife for the first time, I "Googled"... Read More
As a business, non-profit or association manager, why continue a... Read More
As a business, non-profit or association manager, any tool that... Read More
As a manager, does your current business, non-profit or association... Read More
You bet!Especially for business, non-profit and association managers who REALLY... Read More
For business, non-profit and association managers, is it publicity that... Read More
Do you want to be quoted by the national press... Read More
Well, for starters, because good public relations can alter individual... Read More
As a business, non-profit or association manager, you have a... Read More
Most small businesses have logo'ed shirts, usually polo shirts with... Read More
How can media training help you create a successful Hispanic... Read More
Although I still believe there is a place for advertising... Read More
Only two media in Spanish speaking countries offer RSS: the... Read More
high-end home cleaning Winnetka ..Are you working as hard as you can in your... Read More
While awaiting economic recovery, business needs to attract the attention... Read More
As an owner of an independent record label, I often... Read More
The most sensible way for business, non-profit or association managers... Read More
Public relations and news releases are synonymous in the minds... Read More
Have you ever noticed that in communities without big universities,... Read More
Ideally, you will have two types of quotes in your... Read More
When properly applied by business, non-profit and association managers, public... Read More
Getting a press release published in a newspaper or magazines... Read More
As the kids say, how cool is this?You're a business,... Read More
What a shame! Potentially productive public relations people resting on... Read More
When a reporter is wowed, intrigued, surprised or captivated by... Read More
If a reporter approached you about an interview, would you... Read More
In fact, here are three really foolish goofs made by... Read More
Journalists are trained and often experienced at getting information out... Read More
You never want to inundate a reporter with information, but... Read More
Most small businesses have logo'ed shirts, usually polo shirts with... Read More
As a business, non-profit or association manager, why continue a... Read More
They'd hate to admit it, but the media is pretty... Read More
Is your business looking for new and creative ways to... Read More
Got a huge need for publicity and a tiny publicity... Read More
Considering how fundamental they are to the publicist's trade,it's always... Read More
Tracking your correspondence with reporters, via phone or email, is... Read More
They know they had better do something positive about those... Read More
You worked hard to get a story on your business... Read More
Public Relations |