Writing a press (or media) release is quite an art (and a science) but don't let that scare you. Here are 10 tips to point you in the right direction...
(1) Make sure the information is newsworthy.
(2) Tell the audience that the information is intended for them and why they should continue to read it.
(3) Start with a brief description of the news, then distinguish who announced it, and not the other way around.
(4) Ask yourself, "How are people going to relate to this and will they be able to connect?"
(5) Make sure the first 10 words of your release are effective, as they are the most important.
(6) Avoid excessive use of adjectives and fancy language.
(7) Deal with the facts.
(8) Provide as much Contact information as possible: Individual to Contact, address, phone, fax, email, Web site address.
(9) Make sure you wait until you have something with enough substance to issue a release.
(10) Make it as easy as possible for media representatives to do their jobs.
Remember this, a news or media release is not meant to be a blatant self promotional vehicle - it's meant to make the journalist's job easier for them and be interesting reading for their readership. Keep this in mind and you'll have a fair chance of coverage.
Author: http://www.jamesburchill.com - James is a freelance writer and consultant
Rolling Meadows Cadillac Escalade rental .. Lockport Chicago limo O’HareFinancial planners, the first thing to know about reporters is... Read More
The words are pop culture heroes.Movies such as "The Insider,"... Read More
When it comes to launching a new business or product,... Read More
Whether you are a business, non-profit or association manager, your... Read More
You worked hard to get a story on your business... Read More
They say that image is everything and some of us... Read More
If you're like most of my clients, you're probably interested... Read More
Imagine you're in the breakfast cereal business. You make the... Read More
"Advertising is what you pay for. Publicity is what you... Read More
If a reporter approached you about an interview, would you... Read More
The fast changing dynamics of the world economy is forcing... Read More
Do small-business owners always have to rely on large PR... Read More
If you want to know the best way to approach... Read More
A wise friend of mine has often said, "There is... Read More
What is bad PR?Well, if you're a business, non-profit or... Read More
As a business, non-profit or association manager, your public relations... Read More
Personnel mentions in the newspaper and product plugs on radio... Read More
You won't be if you accept a very simple premise.... Read More
Even after a nice piece in a national publication, or... Read More
It's one thing for a senior manager to approve story... Read More
When a group of outsiders behaves in a way that... Read More
Why, public relations that stays true to its fundamental premise,... Read More
I define public relations failure this way:key audience perceptions are... Read More
It happens to business, non-profit and association managers when their... Read More
Have you ever noticed that when someone is interviewed on... Read More
Des Moines rental limo ..WHITE NOISEA client recently told me about a fascinating new... Read More
Looking to get your name into a magazine? You need... Read More
PR, that is public-relations, leads the way to effective advertising;... Read More
During my career as the head of media relations for... Read More
What may be the more appropriate question is: What makes... Read More
So, you've had your book published or you've gone the... Read More
As a business, non-profit or association manager, what do you... Read More
What's REALLY potent for a business, non-profit or association manager... Read More
You won't accomplish much if you call the gas company... Read More
Always ask, "Is now a good time?"Deadlines in journalism are... Read More
And hurt bad if you are a business, non-profit or... Read More
Everything, that is, if you ignore those folks whose behaviors... Read More
The short answer is, it works best when its fundamental... Read More
As a business, non-profit or association manager, why continue a... Read More
Let's say you've called a reporter with some ideas for... Read More
Like human nature over time, the power of good public... Read More
Just promoted to manager?Here's something you need to know.Whether you... Read More
Writing a press (or media) release is quite an art... Read More
One portion of your marketing plan that you probably don't... Read More
Big corporations like General Motors and Coca-Cola spend thousands of... Read More
"Advertising is what you pay for. Publicity is what you... Read More
If you're seeking to promote yourself or your new business... Read More
You bet! And in three ways vital to you as... Read More
It can bite you and waste your public relations budget... Read More
Unlike some professionals like lawyers and doctors, financial planners aren't... Read More
Public Relations |