Home
>
Public Relations
>
Transparency in Online Transactions

Transparency in Online Transactions

In these days of every increasing demand and competition, there is a considerable choice available to the cautious consumer. People have the choice of various types of media, if they are looking to shop for any particular product.

Looking at the various types of media, we realise just how large the choices are for anyone venturing into buying or selling something. At the same time, there is the factor of convenience. It wasn't so long ago, when the customer either went to the shops, to buy, or looked in the local or national press, to browse through the classified and commercial advertisements.

Then came along the advent of radio and television, which provided a whole new concept in advertising. You could now sit comfortably at home, and listen to, or indeed see, advertisements for your favourite products. But this didn't provide a huge market in private individual advertising, due to the costs involved, although some local radio stations were able to provide so called 'small ads'.

It has been customary in the past, for someone wishing to sell a product, to advertise it in the local and national press. This continues today, as one only has to browse through the papers, and see thousands of adverts from private individuals.

In recent times, we have seen the evolution of the computer, as an additional source of advertising, and more and more people are turning to this method, as essentially it is one of the most convenient methods of placing an advert. It is also very easy for buyers to browse through the ads, or more specifically, type a word or phrase into a search engine, and save time in being directed straight to the object they are searching for.

But let's not be complacent about online advertising, either from the buyers or the seller's point of view. Those of us who run online shopping websites are responsible in ensuring that our customers get a clear and concise picture of exactly what they are entering into, when they open a webpage. It is our duty to provide people with the facts, particularly if they are entering into any online financial commitment. How often do you see the 'added extras' tucked away, after completing the initial registration details, or see an additional credit card fee charged? How often do you see an initial price, only to be weighted down with hidden extras? It is imperative in this day of high technology that the end user, that is, the customer, is provided with the full facts of a transaction, at the very beginning.

Starting off with a low or 'bargain' price is all well and good, if that price is the final price, but far too often we see the final price creep up with additional fees, charges, add ons, call it what you may. The responsibility lies with the vendor, to ensure that the price has no 'furry' edges, and is transparent. If there are taxes in addition to the price, we as vendors, should state so, from the very off. If there is postage and packaging, extra costs for additional services, or anything else, it needs to be stated at the beginning.

Keeping standards extremely high and not taking advantage of the speed in which online transactions pass from one page to the next, to reach the final destination, is an objective that many online businesses have adopted. Unfortunately, there is still a long way to go, for many. Let's hope we will all, one day, maintain the standards that the general public deserve.

Paul Bryant is the Chairman of Wamee Ltd, a UK Online portal, for people to buy and sell almost anything. The website address is http://www.wamee.com. Wamee maintains a policy of transparency and clarity in every aspect.

licensed cleaning services Park Ridge ..

In The News:

Chrome extension spyware disguised as a free VPN service highlights security risks after it captured private browsing data from trusted sites.

New research shows how fatty acids in cooking oil can safely dissolve and recover silver from circuit boards without harmful chemicals or environmental damage.

The Fox News AI newsletter gives you information on the latest AI technology advancements, and about the challenges and opportunities AI presents now and for the future.

Anthropic investigates alarming AI abuse case where hacker automated entire cybercrime campaign using Claude, stealing sensitive data from defense and healthcare firms.

TikTok, Meta and YouTube restrict Charlie Kirk shooting videos with age gates and warnings while X faces criticism for allowing continued circulation.

Cybercriminals use fake troubleshooting websites to trick Mac users into running terminal commands that install Shamos malware through ClickFix tactics.

San Francisco startup Fable launches Showrunner, an AI platform dubbed the 'Netflix of AI' that generates animated episodes from text descriptions with Amazon support.

Apple raised iPhone prices for some models despite receiving tariff relief from President Donald Trump, with the new lineup starting at $799 for the base model.

A two-story 3D concrete printed home in Western Australia demonstrates faster construction methods that could reshape American housing amid rising costs.

Credit scores remain important during retirement for insurance rates and housing applications, while seniors become prime targets for identity theft and financial scams.

Scammers now send unexpected packages with QR codes that redirect victims to fraudulent websites or download malicious software to steal sensitive information.

Meeting AI tools record private conversations alongside work discussions, creating privacy risks that can be managed with proper settings and awareness.

Hotel privacy concerns are valid but rare, with methods to detect hidden tech using smartphone flashlights, mirror tests and scanning apps.

Improve your Wi-Fi speed and reliability with 10 simple router optimization tips that don't require special apps or expensive subscriptions.

A Columbia University breach exposed names, Social Security numbers and academic records of nearly 869,000 people, with notifications beginning in August.

Rental car drivers use AI-powered apps like Proofr to protect themselves from unfair damage fees as major companies deploy automated inspection tools.

Fox News' AI newsletter brings you the latest on technology advancements around artificial intelligence.

OnTrac data breach between April 13-15, 2025, exposed personal information of over 40,000 people including Social Security numbers and medical records.

A woman named Wika announces her engagement to an AI chatbot sparking worldwide debate about virtual relationships and technology.

The notorious people search site National Public Data relaunches despite a previous breach affecting 3 billion individuals, raising fresh privacy concerns.

Revolutionary TRAUMAGEL gel controls life-threatening bleeding from gunshot wounds and traumatic injuries, helping first responders prevent prehospital deaths.

Protect your home network by enabling proper encryption, creating strong passwords, checking connected devices and using VPN and antivirus software.

The Navy's solar-powered Skydweller drone flew nonstop for 73 hours in Mississippi, proving renewable energy can power long-endurance military missions.

Moving and downsizing expose seniors to identity theft and scams as data brokers collect real estate records and personal information to sell to criminals.

ShengShu's Vidar technology revolutionizes humanoid robot training by using AI-generated synthetic video, reducing required training data from hours to just 20 minutes.

Transparency in Online Transactions

Public Relations