It sounds too simple to be true, but it really is... A well targeted and timely PRESS RELEASE to the media is the most powerful form of marketing and advertising on the planet! A high quality press release, with the proper targeting and distribution to reach the correct media members, could have many businesses sailing on a sea of new sales and profits. Just one feature or a mention in a popular or targeted business publication has the potential to cause some business's phones to literally be ringing off the hook!
The next big question that arises, "How do you go about writing a quality press release that will grab the attention of the media and your particular audience? Here are some tips to help you succeed:
- Pick a "Newsworthy" Angle. Press releases are not an advertisement. Do not try to sell your product or service. Do not use "hype" in press releases. Instead give the media what they want and they will give you what you want... Now, what the press and media really want is a story! Just provide: the Who, What, When, Where and How with regards to the uses of your products and or services in a story format. Show examples of ways that people have used your products and services to their benefit. If you can include some emotions in your story all the better. Think to yourself: Would this be something that I might read in a newspaper?
- Get a Good Start. The headline and the first few sentences of the first paragraph are the absolute most important part of the press release. If you don't catch the readers interest here you will lose your audience. The best way to do this is to use your most hard hitting infomation FIRST rather than build to a climax. This may be opposite to what you would normally do when writing other material - but it does work! What follows in your press release are the details that SUPPORT your story or theme.
- Write to the Media. Remember your press release is being read by a journalist, editor or reporter, not necessarily a client. It's not your job to sell them your product or service. It IS your job to give them an interesting story or piece of news that they will be happy to share and announce to their audience.
- Keep Your Release Short and to the Point. It should contain no more than about 500 words and no more than two pages.
- Include Your Contact Information. Provide full contact name, company name, full address, phone number, email address and Web site URL. The contact name should be someone who is knowledgeable and available to answer any questions by media members such as editors, reporters and journalists.
Targeted press releases to the media have helped thousands of companies succeed. They are the most powerful form of marketing and advertising on the planet! Remember: One article is all it takes!
For more information on how you can get a quality targeted press release written or have your press release distributed to the targeted media contacts in our 600,0000 press and media contact database, please visit our Advanced PR department at Majon International.
About the Author
Matthew Hesser is President and CEO of Majon International, one of the most popular internet marketing and advertising companies on the internet located at: http://www.majon.com
To get a high quality targeted press release written and/or distributed to the press and media, as well as get GUARANTEED media and press coverage for your business please visit: http://www.majon.com
move in cleaning service Mundelein ..Big corporations like General Motors and Coca-Cola spend thousands of... Read More
The Acai Berry is starting to gain world wide recognition... Read More
Just promoted to manager?Here's something you need to know.Whether you... Read More
Business, non-profit or association managers hurt their own public relations... Read More
The media's role is to package and spread news, current... Read More
You are a spokesperson for your company, representing it for... Read More
You can SO measure return-on-investment for a public relations program!Try... Read More
Quite a bit, actually. Public relations helps business, non- profit... Read More
What is the one thing that all of the best... Read More
You know that getting publicity is vital to the health... Read More
There'll never be a better time for a manager working... Read More
Each of us is exposed to people from other cultures... Read More
Well, for starters, because good public relations can alter individual... Read More
Maybe it played for Kevin Costner in "Field of Dreams,"... Read More
This guide to "SEOing" your PR efforts can help you... Read More
While scoring anice story in BusinessWeek or USA Today is... Read More
Most small businesses have logo'ed shirts, usually polo shirts with... Read More
?makes the rules, of course.But when the gold takes the... Read More
If your product or service can be given as a... Read More
Before meeting my soon-to-be-wife for the first time, I "Googled"... Read More
You can have dozens of marvelous ideas to get free... Read More
From time to time, people ask me how public relations... Read More
Stripped down to its core, publicity is little more than... Read More
Getting on the radio can be a great tactical move... Read More
OK, as a manager, your goal is to show a... Read More
insured cleaning company Highland Park ..Obviously, it hurts when a promising business project you backed... Read More
The call came into my office and the voice on... Read More
It's hard to imagine a reporter working today who doesn't... Read More
A common complaint you'll hear is that the media is... Read More
If you get the hang of speaking to the press... Read More
Got a huge need for publicity and a tiny publicity... Read More
It seems difficult to believe at the dawn of the... Read More
It could, but what if it doesn't?Will you be prepared?Will... Read More
Publicity seekers know that Christmas can provide a bonanza of... Read More
As the practice of public relations in China continues to... Read More
Each of us is exposed to people from other cultures... Read More
Managers, please take a minute and read two sentences: People... Read More
News releases are not the best way to get major... Read More
Don't let yourself be diverted by communications tactics playtime. You... Read More
Southern grandmothers have often said, "there are only three... Read More
If you're like most publicity seekers, you probably think oneproject... Read More
I say to business, non-profit and association managers, a key... Read More
Although repetition is extremely important, there are times when advertising... Read More
There's an old African proverb:"If you think you are too... Read More
Personnel mentions in the newspaper and product plugs on radio... Read More
Individual financial planners can outscore bigger competitors and gain market... Read More
Stripped down to its core, publicity is little more than... Read More
Do editors of newspapers, magazines and online news sites really... Read More
Being part of a trade show gives small business a... Read More
As the comedian Steve Martin once said, "some people have... Read More
Public Relations |