Home
>
Public Relations
>
Some Cool P.R. Tips for These Dog Days of Summer

Some Cool P.R. Tips for These Dog Days of Summer

Yup -- it's hot and sticky and you don't feel like doing much of anything -- let alone working on publicity for your business.

But the summer months can actually be a great time to get publicity. Think about it. In these lazy days of summer, chances are your competitors have slowed down their efforts considerably, so you've got the edge. And with not much going on right about now, media people are probably more receptive to a fresh story idea -- hopefully your story!

Here are some ideas you can think about while you're relaxing with family or friends on a summer evening. Have a brainstorm session and see what great ideas come out of it.

1. Dream up a unique holiday that ties into your business. That's just what Jacqueline Whitmore, Founder and Director of the Protocol School of Palm Beach, did. She created "National Cell Phone Courtesy Month" in July, 2002. And she keeps on receiving lots of publicity every year for this. You could get ongoing P.R., too -- whether you think up a special day, week or month relative to your business. Note: To create your own holiday, go to "Submit an Entry" at www.chases.com, the Web site for Chase's Calendar of Events.

2. Pitch summer stories that tie into your business. In June of 2002, my Hair Restoration Vacation pitch was well-received and led to a subsequent story for Dr. Alan Bauman, hair restoration surgeon, in July, 2002. The pitch, while unique, probably wouldn't have worked at other times of the year.

3. Create a "must-go-to" event for your business. Most other businesses are not planning events now, so if you host one it will stand out. As an example, in Boca Raton, FL, the off-season is summer. Yet every August, "Wine and All that Jazz" -- an event held at a top resort -- is sold out!

Read more about Jacqueline Whitmore, Dr. Bauman, and how to create successful events in my Do-It-Yourself Public Relations Kit?, available at www.margiefisher.com.

Margie Fisher is President of Margie Fisher Public Relations. She is the author of the Do-It-Yourself Public Relations Kit?. To sign up for her free biweekly PRactical P.R. newsletter, and to see more free articles, visit http://www.margiefisher.com

Rolling Meadows Cadillac Escalade rental .. Lockport Chicago limo O’Hare

In The News:

There are a number of features with AirPods you may or may not know about to take your listening experience to the next level. Kurt the CyberGuy explains.

These 35 Chrome extensions have privacy and security concerns. Tech expert Kurt “CyberGuy" Knutsson says to delete them now.

Tech expert Kurt “CyberGuy" Knutsson says 329,000 mph fusion rocket promises to be fast, disruptive and enable deep-space missions.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Tech expert Kurt “CyberGuy" Knutsson says a new autonomous AI is a game changer that also raises privacy risks. Is your data safe?

Tech expert Kurt “CyberGuy" Knutsson says robots and drones are revolutionizing fruit farming with faster picking and smarter handling.

Landmark Admin revises May 2024 cyberattack scope to show twice as many people were affected. Kurt “CyberGuy" Knutsson gives tips to help stay safe from an insurance data breach.

Tech expert Kurt “CyberGuy" Knutsson talks about how Yamaha’s hydrogen outboard motor could revolutionize boating with zero emissions.

Tech expert Kurt “CyberGuy" Knutsson reveals how to memorialize or remove a deceased loved one’s Facebook account and protect their digital legacy from misuse or scams.

Tech expert Kurt “CyberGuy" Knutsson says an Apple Watch saved psychiatrist Amanda Faulkner by detecting deadly leukemia early.

Scammers and fraudsters are increasingly targeting the most vulnerable, especially nursing homes and the personal data of their residents. Kurt the CyberGuy has safety tips.

Infected USB flash drives can spread malware among multiple organizations in ways that can easily bypass traditional security systems.

With a fully automated warehouse system and AI-powered robots, Ocado's Hive picks, packs and delivers grocery store orders in just a few minutes.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Recycling robots are using artificial intelligence to learn how to sort recyclables by recognizing patterns in colors, textures, shapes and logos.

The Reachy 2 robot is designed to be friendly and approachable, inviting natural interaction and is perfect for research, education and experimenting with embodied AI.

Kurt "CyberGuy" Knutsson shares several easy ways to keep your credit cards safe from digital thieves while you're traveling this summer.

Arcturus sets up cameras around the edges of baseball stadiums to capture real-time action and generate a 3D digital clone of the game.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

The CyberGuy explains why healthcare organizations are vulnerable to hackers after there have been a half dozen data breaches this year.

Developed at two California universities, the innovative technology combines brain-computer interfaces with advanced AI to decode neural activity into audible speech.

Microsoft patches 12 critical flaws, but six have already been exploited by criminals. Kurt “CyberGuy" Knutsson says updating your system is only a short-term fix.

Tech expert Kurt “CyberGuy" Knutsson discusses how robots can milk, feed and clean cows on dairy farms, boosting efficiency and comfort.

Tech expert Kurt “CyberGuy" Knutsson says quantum internet ensures unhackable security and redefines online privacy and speed.

Kawasaki's CORLEO is a hydrogen-powered, AI-driven rideable robot. Tech expert Kurt “CyberGuy" Knutsson reports on this new way of thinking about off-road transportation.