Home
>
Public Relations
>
Publicity: A Financial Planners Best Marketing Friend

Publicity: A Financial Planners Best Marketing Friend

There's an old African proverb:

"If you think you are too small to make a difference, try sleeping in a closed room with a mosquito."

There's a message here for financial planners who want to get free publicity exposure, and use it as a smart marketing tool to grow their practice. Actually, two messages:

--You don't need to be a big name to get big-time, business-building publicity.

--Publicity is a powerful and well-suited way tool for financial planners to get their story out.

In fact publicity, being essentially free, often packs far more punch dollar for dollar than advertising or direct mail for smaller businesses. It raises visibility, enhances credibility, and provides the best shot, for the buck, at lifting a business to the next level of growth.

In the competitive marketplace, publicity is the great equalizer. You win ? and beat out bigger rivals for free media space ? by being smarter, not by spending more. Smaller companies outscore giants in free media coverage every day -- simply by being more resourceful, effective, and proactive in publicity. With advertising or direct mail, the only way to get more exposure is to spend more.

There's another crucial advantage to publicity. Those advertising dollars ? and it's great if you have them ? buy you visibility. But publicity earns you credibility? ? if professional journalists have selected your story to present to their audience, most people believe, your product or service must be good.

Smart businesspeople use that publicity to gain more recognition, credibility, and market share. It opens doors to new business, new financing, new markets ? to any audience that responds favorably, as most people and institutions do, to favorable media coverage.

How do publicity-successful financial planners do it? They just learn how to give media people what they need to create great stories. In publicity the coin of the realm ? the ticket to success -- is good ideas and creativity, not dollars. Any company, regardless of size, can get significant media attention.

Financial planners are full of information that clients need and pay for: How to negotiate taxes and handle finances. How to protect assets. How to start and run a business. The media never stop running stories on these topics ? and all those articles quote experts like you! Look closely at the pages of the major business and personal finance press: sprinkled heavily in there, along with representatives of the industry giants, are scads of quotes from solo and small firm financial planners. Why not you?

Cumulatively, this publicity is a powerful business-building tool. And it's there for the getting. It just takes a little work in mastering the knack of how to press the right buttons that get the media paying attention. Fortunately, media savvy is like any other resource. It can be bought or rented (by hiring a staffer or retaining an agency); it can be taught, learned, and developed internally. Any of these routes is far cheaper than advertising.

For the financial planner, publicity is a lot like that stone David slapped into his slingshot when he took on Goliath. Affordable. Accessible. And, when aimed properly, way more effective than more expensive tools.

ned steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of ned steele To learn more visit ned steele or call 212-243-8383.

green cleaning service Park Ridge ..

In The News:

Take control of your digital privacy with actionable tips like Facebook privacy checkup, location tracking management and data removal services to protect your personal information.

Smart TVs and streaming devices manufactured in China are being compromised by BadBox 2.0 malware before users even power them on; infections have been detected in 222 countries.

The lightweight, 15-pound Tenniix tennis robot mimics pro playing styles like Nadal and Federer, using AI trained on 8,000 hours of professional tennis data.

Oak Ridge's uranium enrichment facility supports America's AI ambitions amid concerns that China's aggressive nuclear reactor construction could give it an edge in powering data centers.

Facebook scam ads now leverage AI and deepfakes to create convincing celebrity endorsements, targeting specific demographics with sophisticated schemes.

Apple unveils iOS 26, macOS 26 Tahoe and iPadOS 26 with translucent Liquid Glass design at WWDC 2025, featuring ChatGPT integration as competitors advance rapidly.

The Atom Touch prosthetic arm combines an AI neural interface with EMG sensors, allowing amputees to control individual fingers with precision at an affordable $25,000.

Aspen officials aim to have crews on the scene within five minutes — something they say would be nearly impossible without precise location data the AI technology gives.

Tech expert Kurt “CyberGuy" Knutsson says iPads are usually secure, but hackers can access them. Spot warning signs early to protect your data.

Tech expert Kurt Knutsson reveals how to easily move photos and videos off your iPhone or Android to securely protect your favorite moments.

The Social Security Administration is launching digital SSN access this summer. Tech expert Kurt “CyberGuy" Knutsson helps you learn how to use it and protect your identity.

Glide underwater with CudaJet and make the ocean your playground. Kurt “CyberGuy" Knutsson discusses the redesigned tech that might be your next big thrilling adventure.

Protect yourself from login alert scams with five security steps, including avoiding suspicious links, checking account activity and enabling two-factor authentication

Skip the usual Father's Day gifts with personalized ideas for tech enthusiasts, home brewers, pool owners, seniors, outdoor lovers and privacy-conscious dads.

DMV text scam alert: Fraudsters impersonating motor vehicle departments nationwide are sending threatening messages about unpaid tickets and tolls to steal your information.

Fox News' AI Newsletter brings you the latest on this rapidly evolving technology.

E-BAR, MIT's mobile robot, provides physical support for seniors with handlebars that follow from behind, helping prevent falls while maintaining dignity for aging adults.

AI is changing everything – now, we can even use it to generate video. I tried OpenAI's Sora and Google's Veo – here's how they measure up against each other.

Five simple phone setting tweaks that make your device work harder for you, from automatic text message deletion to scheduled focus modes.

Android users can save time with 10 simple automations, including automatic battery saver mode, location-based Wi-Fi settings and scheduled "Do Not Disturb" mode.

Personal information from 364,000 people was compromised in a LexisNexis data breach that went undetected for months, highlighting privacy risks.

The Phantom 3500 jet features a windowless design that reduces drag and structural weak points, burning 50% less fuel than conventional business jets.

An Adidas data breach through a third-party vendor exposed customer details like emails and phone numbers, raising concerns about phishing and identity theft risks.

Nurabot, an AI nursing robot, helps Taiwan hospitals address nurse shortages by performing tasks like medication delivery, allowing nurses to focus on patient care.

Tech expert Kurt “CyberGuy" Knutsson says Google has expanded its privacy tool to easily remove personal information from search results.

Publicity: A Financial Planners Best Marketing Friend

Public Relations