What's a press release? This is generally a one page story about your business, your product/service or an event happening related to your business that is about to, or recently occurred. These publicity stories are generally "shot gunned" to newspapers, radio, television and the trade publications.
Then imagine having your products/service written on newspapers, trade publications, aired on radio and viewed on television absolutely for FREE!!! Pal, that's going to skyrocket your profit target. That's what press release can do for you. It's not going to cost you anything to do this, not a dime.
Don't get excited yet because survey shows that 95% of all press release are rejected, they don't make it. The problem is getting the people to whom you've sent these press release to use them, publish or broadcast them. But this article will show you the art of making a good press release that will be accepted by news directors and editors, and give your product/service the publicity it needs.
The two basic things to pay much attention in making your press release is the writing and presentation. So lets start from writing. What would you write about? You can write about just anything but please it" MUST be something that will sell the first person receiving your material - the editor or news director. Then the media man will quickly see and understand how your product or service benefits, his readers - thereby making him a hero to them.
Go right to the point and say your product is lower in price, more convenient to use or in what way your product or service is useful to the people in general. It's a good idea to include a complimentary sample of your product. Don't make the mistake of telling the story of your ups and downs towards your success about your product/service. They don't have time for that, they only want things that alerts them of something new and probable real interest to their readers.
Try to associate your release with current events in the news. Is there job layoffs, increased unemployment, and inflation or growing need for earning extra income? Then its an opportunity to cash in if you have a product/service that's a solution.
Now you have gotten a story to write, to make it to be attention grabbing depends on how you write your headline. Lets say your product/service offers a solution to the above mentioned problem. Here's an example of a headline that could be used - MONEY MAKING GUIDE: SECURE YOUR FINANCIAL FUTURE, NEW SOLUTION FOR THE UNEMPLOYED.
You can write the headline before the story, and then a story to fit the headline or the story before the headline, and then a headline to fit the story either way basically the same as writing a space ad or a sales letter; you attract attention with the headline and fill in the details with your story.
About The Author
Emma okafor, an online market researcher and writer. His blueprint success in online marketing is available in his site http://bizacumen.8k.com
custom home cleaning Wilmette ..Are you launching a new product or website? Announcing a... Read More
The notion that a business, non-profit or association manager can... Read More
Etymology is the study of the origins of words.As languages... Read More
Many people are intimidated by radio interviews, whether live or... Read More
Some people think that publicity is all about paparazzi snapping... Read More
More than half of America skips the Super Bowl, the... Read More
Done right, it helps modify the behaviors of your most... Read More
The public relations bar, should such a proficiency measure ever... Read More
When it comes to launching a new business or product,... Read More
Think that you aren't big enough for national media coverage?... Read More
Public relations is popular because it is very cost-effective and... Read More
I don't know about you but I get really frustrated... Read More
?2004 Jeffrey DobkinSixty dollars doesn't go a long way in... Read More
Did you Know That Even TV Remote Control Units... Read More
News releases are not the best way to get major... Read More
The payoff for business, non-profit or association managers can be... Read More
Business, non-profit and association managers committing their public relations resources... Read More
Once upon a time, there was a young, stressed out... Read More
Sometimes a phone call isn't intimate or long enough to... Read More
The call came into my office and the voice on... Read More
You do if you're a business, non-profit or association manager... Read More
It's not unusual for clients of service providers to insist... Read More
Media relations, simply put, is the business of building and... Read More
This guide to "SEOing" your PR efforts can help you... Read More
For those business, non-profit and association managers committed to PR... Read More
same day cleaning service Morton Grove ..Above all, you need to know that the right PR... Read More
Publicity seekers know that Christmas can provide a bonanza of... Read More
What makes a good media release and how do you... Read More
Gaining news coverage on a successful press tour requires planning,... Read More
Getting on the radio can be a great tactical move... Read More
PR, that is public-relations, leads the way to effective advertising;... Read More
Many of my clients have had the misguided perception that... Read More
Everyone knows the value of free publicity. And given the... Read More
China's media is booming creating opportunities for marketing-savvy businesses. But... Read More
The media live by the calendar. Your story pitch might... Read More
News releases are not the best way to get major... Read More
The power of public relations is its ability to alter... Read More
There's the old joke about the two buzzards sitting in... Read More
Publicity is obtaining editorial coverage or features for your business.... Read More
As a business, non-profit or association manager, do you see... Read More
Once considered the stepchild of the publishing industry, custom publishing... Read More
Your boss just stopped by your office. He tells you... Read More
Not a single reporter showed up at our news event.... Read More
Think that you aren't big enough for national media coverage?... Read More
1) Do you NEED solid, consistant media exposure...week after week,... Read More
Andrew Bogut, the Australian basketballer is now officially in the... Read More
When special events and communications tactics rule the PR roost... Read More
Southern grandmothers have often said, "there are only three... Read More
Have you ever noticed how the same people's names always... Read More
What's a Capability Statement?As the name suggests, it tells potential... Read More
Public Relations |