Although media relations is not all there is to PR, it is a darned good, low cost way to spread the word. So here are a few media contacts to help you out.
Tom Weber is the editor of The Wall Street Journal's Pursuits section. It covers entertainment, food, fashion, and travel. Contact Weber at 212-416-2207.
While discussing the WSJ, it also has a new section called "Wealth Manager." If you have news story ideas on taxes, trust, charity, banking and investing, contact Robert Sabat, personal finance editor at WSJ, or reporter Rachel Silverman. They want email pitches. Email protocol at the Journal is firstname.lastname@wsj.com.
CNBC is a great place to book your business experts. Gloria McDonough-Taub is the chief booker, 201-735-2622.
Family friendly and aimed primarily at women, Doug Stephan's syndicated radio show, "Good Day" offers authors and entertainment figures an opportunity to reach people in 450 markets. The show, which airs from 4:00 am to 10:00 am, also is interested in experts on politics, health, technology, sports, and investing. Producer Beth Brelje can be pitched via email at beth@dougstephan.com.
Another high-end men's lifestyle magazine? Yes, it's a quarterly called Vitals targeting 25 - 35 year olds. Products and services that help you look good, feel good and have fun are what Editor Joe Zee wants to hear about, 212-630-3539.
And, finally, city magazines are a great place for travel-related information, as well as local lifestyle pieces. The Washingtonian is edited by John Limpert. Here's a full list of editorial contacts.
Spread the word.
Harry Hoover is managing principal of Hoover ink PR. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Focus Four, Levolor, New World Mortgage, North Carolina Tourism, TeamHeidi, Ty Boyd Executive Learning Systems, VELUX, and Verbatim.
cleaning team near Winnetka ..There'll never be a better time for a manager working... Read More
When starting a successful business venture or launching a new... Read More
Done right, it helps modify the behaviors of your most... Read More
School BusesWhen approaching a school bus: Slow down; If the... Read More
You worked hard to get a story on your business... Read More
And show it for what it is - a humdinger... Read More
Hundreds of thousands of News Releases are sent out all... Read More
Do small-business owners always have to rely on large PR... Read More
Being part of a trade show gives small business a... Read More
"Cindy, where's that story? I need it yesterday!""Coming right up,... Read More
It's hard to imagine a reporter working today who doesn't... Read More
If a reporter approached you about an interview, would you... Read More
You bet!Especially for business, non-profit and association managers who REALLY... Read More
Think carefully! You're a department, division or subsidiary manager for... Read More
THE TWO MINUTES UNDERDOGEdward Everett was one of the most... Read More
Would you advise clients to buy a stock based on... Read More
For many of us, the word quality is closely related... Read More
The truth is, you CAN attract the support of those... Read More
You can have dozens of marvelous ideas to get free... Read More
Most business, non-profit and association managers live to tell about... Read More
There's an old African proverb:"If you think you are too... Read More
Business people often spend time and money trying to find... Read More
As a business, non-profit or association manager, you have a... Read More
Let's start out with a caution for business, non-profit and... Read More
Say, from tactics like special events, brochures and press releases... Read More
family-safe home cleaners Northbrook ..Dear New York Times:I'd like to be quoted in one... Read More
Media kits include a combination of information whether created for... Read More
Taking your ad and turning it into paragraph-style prose is... Read More
Have you ever heard of the saying, "One person's trash... Read More
As a business, non-profit or association manager, why continue a... Read More
The power of public relations is its ability to alter... Read More
Product/service publicity is the superhighway to business success everyone dreams.... Read More
Before meeting my soon-to-be-wife for the first time, I "Googled"... Read More
It's safe to say that we live in interesting times.... Read More
Is that what we are? Fanatic, over-the-top disciples of some... Read More
Effective Media Relations Tips - What To Do After The... Read More
You never know when 60 Minutes will knock on your... Read More
In public relations, "junk" is more about attitude and lack... Read More
If you do, it means:you don't value tracking the perceptions... Read More
How can media training help you create a successful Hispanic... Read More
FIVE WAYS TO GET ON THE RADIOHere are five basic... Read More
The public relations goal and strategy make sense; the message... Read More
You won't accomplish much if you call the gas company... Read More
You are getting a good deal when you accept the... Read More
THE TWO MINUTES UNDERDOGEdward Everett was one of the most... Read More
Got a huge need for publicity and a tiny publicity... Read More
Are you launching a new product or website? Announcing a... Read More
It seems difficult to believe at the dawn of the... Read More
The most sensible way for business, non-profit or association managers... Read More
A great way to celebrate your achievements and capitalize on... Read More
Public Relations |