Although media relations is not all there is to PR, it is a darned good, low cost way to spread the word. So here are a few media contacts to help you out.
Tom Weber is the editor of The Wall Street Journal's Pursuits section. It covers entertainment, food, fashion, and travel. Contact Weber at 212-416-2207.
While discussing the WSJ, it also has a new section called "Wealth Manager." If you have news story ideas on taxes, trust, charity, banking and investing, contact Robert Sabat, personal finance editor at WSJ, or reporter Rachel Silverman. They want email pitches. Email protocol at the Journal is firstname.lastname@wsj.com.
CNBC is a great place to book your business experts. Gloria McDonough-Taub is the chief booker, 201-735-2622.
Family friendly and aimed primarily at women, Doug Stephan's syndicated radio show, "Good Day" offers authors and entertainment figures an opportunity to reach people in 450 markets. The show, which airs from 4:00 am to 10:00 am, also is interested in experts on politics, health, technology, sports, and investing. Producer Beth Brelje can be pitched via email at beth@dougstephan.com.
Another high-end men's lifestyle magazine? Yes, it's a quarterly called Vitals targeting 25 - 35 year olds. Products and services that help you look good, feel good and have fun are what Editor Joe Zee wants to hear about, 212-630-3539.
And, finally, city magazines are a great place for travel-related information, as well as local lifestyle pieces. The Washingtonian is edited by John Limpert. Here's a full list of editorial contacts.
Spread the word.
Harry Hoover is managing principal of Hoover ink PR. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Focus Four, Levolor, New World Mortgage, North Carolina Tourism, TeamHeidi, Ty Boyd Executive Learning Systems, VELUX, and Verbatim.
spotless home service Deerfield ..Prior to a TV interview it is guaranteed the journalist... Read More
For many of us, the word quality is closely related... Read More
Everything, that is, if you ignore those folks whose behaviors... Read More
When properly applied by business, non-profit and association managers, public... Read More
In last year's animated film Shrek II, a giant gingerbread... Read More
You are if you stand by while your public relations... Read More
Writing a press (or media) release is quite an art... Read More
The real public relations geniuses might be managers. You know,... Read More
It seems difficult to believe at the dawn of the... Read More
Would you like to be the next Dr. Phil, Suze... Read More
You never know when 60 Minutes will knock on your... Read More
I've worked in media and public relations for 20 years,... Read More
If you do, it means:you don't value tracking the perceptions... Read More
It really is powerful when a business, non-profit or association... Read More
Public relations is all about credibility and trustworthiness. If you... Read More
When is your best advertisement not an advertisement? When it's... Read More
Radio is a powerful publicity tool. Most stations offer news... Read More
A term you'll hear in newsrooms, in editing meetings, in... Read More
Is your business looking for new and creative ways to... Read More
Small Business Owners should send press releases out at least... Read More
An effort built around a string of print and broadcast... Read More
There'll never be a better time for a manager working... Read More
Publicity seekers know that Christmas can provide a bonanza of... Read More
When it comes to launching a new business or product,... Read More
Created properly, an extremely effective marketing tool.It's a great concept,... Read More
spotless home service Buffalo Grove ..Ever wonder why papers devote a page or more to... Read More
Getting on the radio can be a great tactical move... Read More
The media has the power to shape public opinion and... Read More
When most people think about marketing, they think advertising. While... Read More
"We are in the communications business, the business of conveying... Read More
A press release is often your only chance to make... Read More
PR, that is public-relations, leads the way to effective advertising;... Read More
This is the ending to my previous article, How to... Read More
Effective Media Relations Tips - What To Do After The... Read More
If you have had any experience in public relations or... Read More
A wise friend of mine has often said, "There is... Read More
When you should send samples with your press release:1) When... Read More
1) Do you NEED solid, consistant media exposure...week after week,... Read More
Although I still believe there is a place for advertising... Read More
Managers in the non-profit, association and business worlds need to... Read More
Use journalistic styleReporters are busy. Just like you.So when you... Read More
You can if, as a business, non-profit or association manager,... Read More
Small businesses have always known the importance of word of... Read More
You thought of it, you researched it, you wrote it.... Read More
It's not unusual for clients of service providers to insist... Read More
Yes?Good!Still, as a business, non-profit or association manager, if you're... Read More
Commit this to memory, please: To get in the media,... Read More
Although media relations is not all there is to PR,... Read More
The practice of public relations is often misunderstood, thus overlooked... Read More
How do press releases or interest stories have an effect... Read More
Public Relations |