Looking to get your name into a magazine? You need to be thinking ahead--way ahead. Magazines start planning their issues as much as six months before their publication date.
In January, when you are muttering about the expensive heating bill, magazine writers are penning tips about staying cool. In June, while you lie on the beach, they are researching the hot new Christmas toys.
If you call a magazine reporter in March with tax tips for April 15th, they will be more than a little bit annoyed. They finished their tax articles months ago and are working on back-to-school pieces.
When you have a story pegged for a specific date, contact magazine folks as far ahead of time as possible. They will respect your understanding of the magazine game.
Even daily newspapers and weekly magazines work well in advance. Though the facts of their stories may change as their deadline nears, the basic structure of most newspaper articles is established well in advance.
This is especially true of financial and business columnists who are your main target. They often write their pieces weeks or even months in advance.
If you come up with a story that is time-sensitive, don't sit on it. Contact a media person right away. It's hardly ever too early to plant a seed in their mind.
ned steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of ned steele To learn more visit ned steele or call 212-243-8383.
Rolling Meadows Cadillac Escalade rental .. Lockport Chicago limo O’HareWhat do Monica Lewinsky, Shoshanna Lowenstein, and even Richard Hatch... Read More
When a group of outsiders behaves in a way that... Read More
"I want a pony, a tree house and the fastest... Read More
When properly applied by business, non-profit and association managers, public... Read More
Radio is a powerful publicity tool. Most stations offer news... Read More
Smaller companies don't always have the budget - or inclination... Read More
As a manager, does your current business, non-profit or association... Read More
A term you'll hear in newsrooms, in editing meetings, in... Read More
Have you ever heard of the saying, "One person's trash... Read More
Even after a nice piece in a national publication, or... Read More
Are you launching a new product or website? Announcing a... Read More
The reason might be this simple: as a business, non-profit... Read More
Media relations, simply put, is the business of building and... Read More
Once considered the stepchild of the publishing industry, custom publishing... Read More
What may be the more appropriate question is: What makes... Read More
In a media interview, always stick to your main points... Read More
HOW TO BE RELAXED AND EFFECTIVE ON-AIRHow does one stay... Read More
Redevelopment is replacing new construction throughout the Greater Boston area,... Read More
A reporter's job is to get the most accurate and... Read More
Last month, we told you about "pay for play," a... Read More
Would you like to be the next Dr. Phil, Suze... Read More
In fact, here are three really foolish goofs made by... Read More
The truth is, you CAN attract the support of those... Read More
Imagine you're the technology reporter at a daily newspaper. You... Read More
Public relations and news releases are synonymous in the minds... Read More
Des Moines rental limo ..Above all, you need to know that the right PR... Read More
Before you even think about writing a press release, there... Read More
One of the primary tools still used by PR professionals... Read More
Everything, that is, if you ignore those folks whose behaviors... Read More
As someone with expertise in media relations, I've been asked... Read More
Reporters, by nature, are curious people.If you can get them... Read More
How you answer questions depends on many factors. Example what... Read More
To many marketers, the press release is something of a... Read More
You want to sell your products or services, and that... Read More
And show it for what it is - a humdinger... Read More
You bet! And in three ways vital to you as... Read More
Public relations is the art, as one of my colleagues... Read More
It's a phrase I hear over and over again from... Read More
Especially good advice for business, non-profit and association managers whose... Read More
The truth is, you CAN attract the support of those... Read More
What's REALLY potent for a business, non-profit or association manager... Read More
Recently I had a craving for... Read More
As the practice of public relations in China continues to... Read More
In a media interview, always stick to your main points... Read More
Did you Know That Even TV Remote Control Units... Read More
PRESIDENT BUSH TELLS A STORYOn March 18, 2005, President Bush... Read More
There's good news for public relations execs, marketing professionals and... Read More
If you get the hang of speaking to the press... Read More
As a business, non-profit or association manager, what do you... Read More
With a dismal failure rate of more than 75 percent... Read More
Public Relations |