Etymology is the study of the origins of words.
As languages develop the meaning of words can change over time. This causes confusion and misunderstanding when communicating with other people.
In a world were you make a living at communicating, advertising or marketing, it is not only important to have clarity in your message, it is also important to think of your target market and understand how they understand words and messages.
On the positive side that words change meaning over time, it has been noted that languages that stay alive, adapt and grow over time.
An example would be the word nice. Nice used to be an insult and meant foolish or stupid in the 13th century and it went through many changes right through to the 18th century with meanings like wanton, extravagant, elegant, strange, modest, thin, and shy or coy. Now it means a good & pleasing or thoughtful & kind.
Silly meant blessed or happy in the 11th century and went through pious, innocent, harmless, pitiable and feeble minded before ending up as foolish or stupid.
Pretty started as crafty this changed to clever or skillfully made, then to fine and ended up as beautiful.
Some other changes are:
Word ______ Original Meaning
Awful________ Deserving of awe
Bead _________Prayer
Brave_________ Cowardice (as in bravado)
Girl__________ Young person of either sex
Neck_________ Parcel of land (as in neck of the woods)
Nuisance______ Injury, harm
Sophisticated___Corrupted
There are several reasons for words change meaning. One is the influence of other languages and cultures. Throughout history, many nations through conquering or intermixing with one another, introduced their own languages into the mix. Another reason is the predominate use of slang words. We get so used to using them that many times we forget that we even are.
So when it comes to defining words, there is the standard dictonary, which by the way can show multiple meanings for one word, and there is the definition of the word in slang. As well, slang words spread faster and are used more often than before, making them common place in many societies.
Due to the advancement of science and technology, new words are also being created at an amazing rate. Keeping up with some of the new words and your usage of them will help in your efforts understand and to become a master communicator.
Once every ten years, the Merriam- Webster dictionary is updated. Their 11th edition for 2003 included some 10,000 new words along with 100,000 new meanings to words already existing and some 225,00 revised definitions.
Some of the slang words that have made it in the dictionary are;
Headbanger- a hard rock musician and a fan
Dead presidents- Paper currency
Prairie Gophering ? people who peer above their cubicles at work.
McJob- Low paying and dead-end work.
Comb-over- an attempt to cover a bald spot
You can learn about more words in an etymology dictionary.
We can use this as another reminder, especially when it is important to have a group goal achieved, that what a word means to us, may not have the same meaning to someone else.
There is also the emotional reactions that different people have to certain words. But that's another story...
All the Best!
Maria Boomhower
The Master Communicator
http://www.falconfreedom.com
http://www.falconfreedom.com
Ezine sign-up http://www.falconfreedom.com
P.S. If you like what you're reading in this ezine, you'll love the book,
"Overcoming Barriers to Communication."
It's a manual that helps you overcome the challengers that start with Intrapersonal to Interpersonal and on to Mass Communication.
http://www.falconfreedom.com
The least expensive, most effective way for you to promote... Read More
Ain't a gonna happen unless business, non-profit and association managers,... Read More
Business, non-profit and association managers are in a stronger position... Read More
When outside audiences important to your operation do not understand... Read More
It happens to business, non-profit and association managers when their... Read More
1) Establish Rapport, then get the editor/producer excited.There's not a... Read More
Obviously, it hurts when a promising business project you backed... Read More
You want to sell your products or services, and that... Read More
The practice of public relations is often misunderstood, thus overlooked... Read More
Have you fantasized about spreading word of your business on... Read More
For business, non-profit or association managers like yourself, survival pretty... Read More
There's the old joke about the two buzzards sitting in... Read More
Whenever a recession or volatility threatens the economy, companies immediately... Read More
One of the primary tools still used by PR professionals... Read More
In an ideal world, your business would be overflowing withnewsworthy... Read More
Your public relations effort really should involve more than press... Read More
About a year ago I read a feature story in... Read More
Created properly, an extremely effective marketing tool.It's a great concept,... Read More
As small businesses we have an opportunity and an obligation... Read More
What you are about to read is a step by... Read More
Attracting new business: sometimes it happens by luck, sometimes by... Read More
Recently, I told a friend (who's a business owner) that... Read More
There's a dirty little secret about press releases that the... Read More
Tis' the season for business and corporate gift-giving! If you... Read More
If you own a franchise and have company vehicles, be... Read More
insured cleaning company Highland Park ..?lose the confidence of your key target audiences? discourage them... Read More
What else, for goodness sake, could you as a business,... Read More
Taking your ad and turning it into paragraph-style prose is... Read More
As an entry level position to PR, I found myself... Read More
News releases (also called press releases) are an important part... Read More
If you're trying to promote your store, but you don't... Read More
Everyone is talking about the Ps of successful marketing, so... Read More
Did you Know That Even TV Remote Control Units... Read More
Attention: Who Else Wants To Get Publicity Whenever You Want... Read More
Should it be measured in "publicity by the pound," or... Read More
Getting a press release published in a newspaper or magazines... Read More
There's an old African proverb:"If you think you are too... Read More
Successful buisnesses know that media attention reaches consumers better than... Read More
Another way to really become known in your area is... Read More
A musician spends years honing his craft. He writes world-class... Read More
Lots of theories out there about public relations.Everything from "publicity's... Read More
During my career as the head of media relations for... Read More
As someone with expertise in media relations, I've been asked... Read More
Media relations is a great profession.On good days, I earn... Read More
The real public relations geniuses might be managers. You know,... Read More
1) Do you NEED solid, consistant media exposure...week after week,... Read More
Anything that lets managers achieve their managerial objectives is a... Read More
Recently, I told a friend (who's a business owner) that... Read More
What is the true purpose of public relations and how... Read More
You're a business, non-profit or association manager who needs to... Read More
Public Relations |