Effective Media Relations Tips - What To Do After The Media Interviews You! By Thomas Murrell MBA CSP, International Business Speaker You've done all the hard work - prepared a media kit, engaged with a reporter and they've listened to your message and asked questions.
What now?
Well, effective media relations doesn't just stop once you have been interviewed.
There are many ways to leverage your media experiences to help build your brand, reputation and image management skills.
Here are five tips on what to do after the media has interviewed you.
1. Implement a Professional Media Monitoring Service How will you know what media coverage you are getting if you don't monitor it?
Media monitoring collecting and evaluating all press featuring your company or industry. The media however can involve print press, radio, websites, TV and even blogs and it is wise to enlist a professional media monitoring service. These services use keywords to search all media outlets and email summaries immediately to the company with links to the full articles. Often media monitors can break down searches to specific geographical areas. These services provide a far more precise and detailed evaluation of your company's media with less chance of missing something that has been published.
2. Analyse Your Quotes
After the story has been run analyse which quotes the reporter has used. Often a one-hour interview may result in just one or two key quotes being selected by the journalist. This offers an insight on the way the media operates and what journalists look for in interviews. The more you understand how the media works, the more you can customise your message to what they want and the greater the chance of success in your comments being used by the media.
3. Understand What Quotes or Sound Bite Elements Were Used
Pay particular attention to exactly which quotes were used and how effective they were at relaying your message. This offers a personal insight into your own media techniques and can identify areas that require further attention and training. For example: simple, direct quotes are often favoured by the media. If a lot of the article has been paraphrased perhaps your messages were too long or confusing or weren't articulated well.
By combining your understanding of the quotes used, identifying areas of weakness in the interview and examining the workings of the media you will have a greater understanding and chance of stronger media relations in future interviews.
4. If You Like Your Quotes Re-use Them
Good quotes are like diamonds. They are often formed under intense pressure. They are valuable, unique and when polished, cut and set can really make you shine. If you've made the diamond and had it set, why not show it off as many times as possible.
If your quotes communicate your message well, re-use them again and again. Not only are they effective in relaying more message but have been approved for use by the media, that is they identify with what the media views as a "good" quote. It is more important to communicate your message confidently, clearly and consistently than it is to be original.
5. Never Get Angry or Trash The Media
If you get interviewed but not quoted, resist the temptation of trashing the newspaper, magazine or reporter and getting angry. Instead, analyse the quotes that were used by others and try to improve your message delivery so they could have been better crafted and therefore more likely to be used. The quickest way to improve your knowledge in this important and growing area is to learn more about how to craft messages that even the most cynical reporter will want to use.
Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries. You can subscribe by visiting http://www.8mmedia.com. Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at http://www.8mmedia.com
Rolling Meadows Cadillac Escalade rental .. Lockport Chicago limo O’HareEarly in my career as a public relations consultant, I... Read More
Maybe it played for Kevin Costner in "Field of Dreams,"... Read More
The reason might be this simple: as a business, non-profit... Read More
Lights...camera...ACTION.That's what often happens when people think of using media... Read More
Today's issue of Lean Marketing Champions features tips on doing... Read More
Aren't you tired of hearing how extremely easy it is... Read More
One study found that as many as 90% of the... Read More
What's a press release? This is generally a one page... Read More
There are many ways you can get tons of free... Read More
Etymology is the study of the origins of words.As languages... Read More
If you have had any experience in public relations or... Read More
It's a phrase I hear over and over again from... Read More
Big corporations like General Motors and Coca-Cola spend thousands of... Read More
A PR product or service launching is a perfect way... Read More
In the 'Age of Scepticism' gaining media coverage is one... Read More
Above all, you need to know that the right PR... Read More
That big story the media pursue each day is what... Read More
Public Relations (or P.R.) is a wonderful, yet often overlooked... Read More
Advice about business and life often gets around to one... Read More
When you pay good money for public relations services, you... Read More
Have you ever noticed that in communities without big universities,... Read More
THE TWO MINUTES UNDERDOGEdward Everett was one of the most... Read More
As a business, non-profit or association manager, your public relations... Read More
As a business, non-profit or association manager trying to get... Read More
It can bite you and waste your public relations budget... Read More
Des Moines rental limo ..Tracking your correspondence with reporters, via phone or email, is... Read More
?makes the rules, of course.But when the gold takes the... Read More
News releases are not the best way to get major... Read More
Commit this to memory, please: To get in the media,... Read More
Before you even think about writing a press release, there... Read More
In an ideal world, your business would be overflowing withnewsworthy... Read More
E-mail is becoming the preferred way to receive media releases.... Read More
As a manager, does your current business, non-profit or association... Read More
At the core of any successful public relations campaign is... Read More
Parties, videos, booklets and column plugs?Or public relations that does... Read More
It's one thing for a senior manager to approve story... Read More
Managers ? the business, non-profit and association sort ? really... Read More
Almost assuredly you do, especially when your most important external... Read More
What may be the more appropriate question is: What makes... Read More
Relationships are based on trust-not just romantic relationships, or doctor/patient... Read More
Because it can alter individual perception and lead to changed... Read More
Although I still believe there is a place for advertising... Read More
OK, as a manager, your goal is to show a... Read More
Have you ever noticed that in communities without big universities,... Read More
When I talk with business people, they tend to believe... Read More
Like human nature over time, the power of good public... Read More
"Don't say you don't have enough time. You have exactly... Read More
Public relations is the art, as one of my colleagues... Read More
In last year's animated film Shrek II, a giant gingerbread... Read More
Attracting new business: sometimes it happens by luck, sometimes by... Read More
Public Relations |