Home
>
Public Relations
>
Dont Pay for Radio Interviews

Dont Pay for Radio Interviews

It used to be that all you had to do was pitch a great idea with a clever hook, and you'd be booked as a guest on a half-hour radio show.

These days, however, hang onto your wallet. A new breed of radio host is insisting that guests fork over a few hundred dollars--sometimes more--for the "privilege" of being on their show. Some guests, desperate for exposure for a new book or project, willingly pay the money. Then they're disappointed when they get little feedback from listeners, or the show leads to no product sales.

There's nothing wrong with the concept of paying money for air time. But there's a name for it. It's called advertising. Joe Sabah, author of the book How to Get on Radio Talk Shows All Across America says that if you want a legitimate interview, no money should change hands.

"With more than 740 radio shows all over the country willing to book guests for free, there's absolutely no reason why anybody should have to pay," Sabah said.

A different twist on the same theme involves a radio station approaching someone and offering them their own weekly show on a particular topic, then telling them they must charge guests to appear. That means that if a host comes across someone who they think would be a great guest, they can't book them if the guest can't afford to pay.

Why, suddenly, are some radio interviews no longer free?

The radio industry has been going through sweeping changes in the last several years, with many stations being bought or sold for hefty amounts, and that means they're trying to entice people like you into paying the freight.

Joann McCall has an interesting perspective on the problem. As president of McCall Public Relations in Portand, Oregon, she specializes in generating publicity for authors. She also has been a radio host, interviewer and newscaster for 18 years and hosts a radio show with her partner, Debb Janes, called "Janes McCall & Co.," on KKSN radio in Portland.

McCall says the practice of charging guests has become acceptable-even though it isn't right.

"Having someone approach you to pay for an interview is like buying a radio infomercial," she said.

McCall advises that guests don't pay. Instead, when you hear a sales pitch, simply reply, "Pay for an interview? I don't need to. Thanks anyway."

"Don't be bullied by these people," she said.

Joan Stewart, a.k.a. The Publicity Hound, shows you how to use the media to establish your credibility, enhance your reputation, sell more products and services, promote a favorite cause or issue, and position yourself as an employer of choice. She publishes "The Publicity Hound's Tips of the Week," a free ezine on how to generate thousands of dollars in free publicity. Subscribe at http://www.publicityhound.com and receive by email the free checklist "89 Reasons to Send a News Release."

move in cleaning service Mundelein ..

In The News:

Quick iPhone and Android battery optimization techniques help your device stay powered all day by turning off hidden features that secretly drain power in the background.

Kodiak Driver autonomous truck achieves perfect 98 safety score, matching top human fleets in groundbreaking AI evaluation by Nauto's VERA system.

New 401k catch-up contribution rules in 2026 will change taxes for high earners over 50. Learn how scammers exploit these changes and protect your retirement savings.

Kurt Knutsson's guide covers social media privacy protection through location settings, account privacy controls and two-factor authentication to prevent scams and data breaches.

Revolutionary retinal implant restores central vision in 80% of patients with advanced macular degeneration, offering hope where treatments once only slowed blindness.

Learn how to use passkeys on Windows and Mac computers without cameras or fingerprint readers. Discover secure authentication methods that replace passwords.

Tesla's FSD v14.1.2 update reintroduces Mad Max mode, enabling higher speeds and more frequent lane changes than the standard Hurry profile setting.

A phishing email scam targeting American Express customers shows how cybercriminals use fake urgent messages to steal personal and financial information.

Facebook's new Meta AI feature analyzes your camera roll photos to create polished collages automatically, but requires cloud processing and raises privacy concerns.

A New Jersey teenager filed a major lawsuit against AI/Robotics Venture Strategy 3 Ltd. over ClothOff, an AI tool that created fake nude images from her social media photos.

Microsoft reports Storm-2657 cybercriminals sent phishing emails to 6,000 addresses at 25 universities to steal payroll credentials and redirect funds.

Astronomers have discovered asteroid 2025 SC79, a skyscraper-sized space rock orbiting the sun in just 128 days. the second-fastest known.

The Fox News AI Newsletter delivers the latest developments form the world of artificial intelligence, including the technology's challenges and opportunities.

A cyberattack on SimonMed Imaging exposed personal information of 1.2 million patients, including medical records, financial details and identity papers.

Spotify's managed accounts for kids under 13 now available in at least seven countries, allowing parents to filter and block explicit content and songs.

Friendly text conversations about BBQs and social events can lead to WEEX gold trading scams that target older adults with fake investment opportunities.

California company Skyeports creates self-healing glass spheres from Moon regolith that generate solar power and support plant growth for sustainable lunar living.

Cleafy researchers discover fake VPN streaming app Mobdro Pro that installs Klopatra banking Trojan, giving attackers full control over Android devices.

Police departments across the U.S. and Canada are adopting virtual reality training to better prepare officers for high-pressure, real-world situations.

House Bill 469 would prevent AI systems from owning property, serving as executives, or gaining legal personhood in Ohio under Representative Thaddeus Claggett's proposal.

Public voter records expose retirees' personal details to election scammers who create targeted cons using names, addresses, and voting history data.

Instead of fearing what comes next with artificial intelligence, think outside the box. Here are high-earning AI jobs that don't require a computer science degree.

OpenAI CEO Sam Altman says polite words like "please" and "thank you" cost millions annually, while direct prompts may improve ChatGPT accuracy by several points.

Chattee Chat and GiMe Chat exposed intimate conversations and photos, revealing users spent up to $18,000 on AI companions before the breach.

New Instagram parental controls allow families to manage teen screen time and content limits through the Family Center with stricter safety settings.