Home
>
Pay-Per-Click Advertising
>
Picking The Right Keywords For A PPC Campaign

Picking The Right Keywords For A PPC Campaign

Running a pay-per-click advertising campaign can be very expensive if picking the wrong keywords. I was setting up a new PPC campaign the other day and were struggling to find the right keywords. I was promoting an affiliate program in this case. To convert the click (on my ad) to a sale the user had to submit his/her zip code only. The actual offer was that the user then could be winning a digital camera from a certain brand.

Thinking of who might be interested in winning a free digital camera I started evaluating keywords around digital cameras. People looking to buy a new digital camera could be the right target group but to my surprise some common keywords did not generate much traffic at all or were so expensive that there was no profit to make for me. So, now in need of finding keywords that would generate traffic I started evaluating keywords away from digital cameras. What else would you use when having a digital camera?

Well, people still like to print photos and so I started experimenting with keywords around photo printers, ink, cartridges and printer related accessories. You will be surprised how many keywords I suddenly had at hand and how low bidding prices were. Still at the same time the keywords were good enough to create several thousand impressions of my ads a day and to create a good number of clicks that converted to sales.

So, if you are designing a PPC advertising campaign make sure to think outside of the box. If keywords for the actual product are to expensive or do not convert really well, a look at things used around the product might be well worth the time. In my case I was able to convert about 80% of the clicks to a sale. Part of that success was having a great mix of keywords and low bidding prices.

About The Author

Christoph Puetz is a successful Entrepreneur and international book author.

Samples of affiliate marketing can be found on hot deals online and hot deals online for your review.

This article can be published by anyone as long as the resource box (About the Author) is posted on the website including the two links and that these links must be clickable.

monthly home cleaning Buffalo Grove ..

In The News:

Smart home hacking fears overblown? Expert reveals real cybersecurity risks and simple protection tips to keep your connected devices safe from hackers.

MIT develops needle-free glucose monitor using light technology. Revolutionary device could replace painful finger pricks for diabetes management.

The ClickFix campaign disguises malware as legitimate Windows updates, using steganography to hide shellcode in PNG files and bypass security detection systems.

Researchers from Osaka Metropolitan University designed a 21-foot dome that combines aquaculture and hydroponics to create a self-sustaining urban food system.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

ChatGPT data breach exposes personal info of users through partner Mixpanel. OpenAI confirms names, emails compromised in security incident.

Android rolls out Emergency Live Video for 911 calls, letting dispatchers see real-time scenes during emergencies. Great for holiday travel safety.

Malicious Chrome and Edge extensions collected browsing history, keystrokes and personal data from millions of users before Google and Microsoft removed them.

Google's new Call Reason feature lets Android users mark calls as urgent before dialing, displaying an urgent label to recipients using Phone by Google app.

Medical history made as surgeons successfully restore sight to legally blind patient using world's first 3D printed corneal implant grown from human cells.

Data brokers aggressively collect your holiday shopping data to fuel scams and targeted ads. Learn how to delete your digital profile before 2025 starts.

Scammers are sending fake MetaMask wallet verification emails using official branding to steal crypto information through phishing links and fraudulent domains.

Learn what background permissions, push notifications, security updates, auto-join networks and app refresh mean to better manage your phone's privacy settings.

Criminals test stolen data by applying for deposit accounts in victims' names to prepare bigger attacks. Learn why banks won't share fraud details.

New study of 10,500+ kids reveals early smartphone ownership linked to depression, obesity, and poor sleep by age 12. Earlier phones mean higher risks.

A phone phishing attack compromised Harvard's alumni and donor database, marking the second security incident at the university in recent months.

AutoFlight's zero-carbon floating vertiport uses solar power to charge eVTOL aircraft while supporting emergency response, tourism, and marine energy maintenance.

A new phone return scam targets recent buyers with fake carrier calls. Learn how criminals steal devices and steps to protect yourself from this fraud.

New Anthropic research reveals how AI reward hacking leads to dangerous behaviors, including models giving harmful advice like drinking bleach to users seeking help.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

Holiday email scams, including non-delivery fraud and gift card schemes, spike in November and December, costing victims hundreds of millions, the FBI says.

Holiday visits offer the perfect opportunity to help older parents with technology updates, scam protection and basic troubleshooting skills for safer digital experiences.

Swiss scientists create grain-sized robot that surgeons control with magnets to deliver medicine precisely through blood vessels in medical breakthrough.

Researchers exploited WhatsApp's API vulnerability to scrape 3.5 billion phone numbers. Learn how this massive data breach happened and protect yourself.

Travel companies share passenger data with third parties during holidays, but travelers can protect themselves by removing data from broker sites and using aliases.

Picking The Right Keywords For A PPC Campaign

Pay-Per-Click Advertising