My first real foray into Internet Marketing was a Pay Per Click ad campaign. I really had no idea what I was getting myself into and the results were predictable. I soon had a mountain of debt with little in the way of results to show for it.
It wasn't the Pay Per Click company's fault. They basically did what they pronised to do. They got people to my website. The blame was all mine. I had made a couple of serious mistakes during the planning of my campaign. I will share those mistakes so that you can avoid making those same errors yourself.
My first, and probably biggest, mistake was not "looking before I leaped". I did not take the time that I should have in researching Pay Per Click and learning just how much it could potentially cost. As a result, I was completely caught by surprise by how quickly my credit card was being charged over and over again. Take the time to do the proper amount of research before beginning a Pay Per Click campaign or any other business or advertising opportunity. You should always be aware of the cost or risks of any program before you invest money or time on it.
I made another major mistake when I did not set a daily budget for my campaign. That was a direct result of my ignorance about how much Pay Per Click could actually cost. I did learn an extremely valuable lesson though. Always set a budget. Determine beforehand exactly how much you can afford to spend per week or per month. Be disciplined and stick to it. You should always try to avoid going into debt unless it is absolutely necessary.
The final mistake that I regret was waiting too long to pull the plug on the campaign. I suppose that stubborness set in and I just did not want to admit defeat. However, admitting defeat is sometimes not so bad. If you sense that an opportunity is not working out, then cut your losses. No purpose whatsoever is served by throwing more good money after the bad. Always know "when to say when".
Learn from my mistakes. Alway do your research before pursuing Pay Per Click or any other new opportunity. Be sure to set a weekly or monthly budget and stick to it. And, finally, if an opportunity is not working out, then don't give in to stubborness. Cut your losses right away.
Copyright 2005 Ronald Gibson
Ronald Gibson is a Web Designer and Web Marketer. He is the Webmaster of AffiliateUtopia.com, which offers information about some of the best money making opportunities on the Web. For more information, visit: http://www.affiliateutopia.com/
Culver prom limo ..Are pay-per-click ads the best method of getting customers to... Read More
Your online business will likely require more advertising than a... Read More
Although I was marketing online since 1997 and was making... Read More
Lots of people say to make your ads blend in.... Read More
Did someone tell you you can make money easily with... Read More
Once you venture into the world of Pay Per Click... Read More
Adwords Analyzer (http://tinyurl.com/a3o3o) is a remarkable keywords research tool that... Read More
"Pay-per-click," by far the most popular form of online advertising,... Read More
Setting up a pay-per-click campaign is simple, right? Practically all... Read More
What are PPC Search Engines?PPC Search Engines are search engines... Read More
If you haven't yet got a Google AdSense account for... Read More
Forbes magazine reported that pay per click ads accounted for... Read More
In this age of speed dialing, T1 lines and other... Read More
No doubt you've heard the phrase "pay per click" before.... Read More
PPC advertising has many great benefits. First of all, you... Read More
Pst! Wanna know some Adsense secrets? The only secret is... Read More
If you've been looking for an easy way to increase... Read More
Wouldn't it be great if every keyword in Google's entire... Read More
Internet technology offers vast opportunities to promote your business with... Read More
Many of us have websites and as a matter of... Read More
What are pay per click engines?Pay per click engines as... Read More
There's tons of money to be made from the Google... Read More
Pay per click (PPC) advertising can be a dream come... Read More
As the dust settles and the excitement caused by Google's... Read More
Without tracking, your online advertising is just a shot in... Read More
Wood Dale limo ..Pay Per Click advertising has been around a few years... Read More
Your online business will likely require more advertising than a... Read More
In this age of speed dialing, T1 lines and other... Read More
Improving Adwords Campaign ManagementAdwords Campaign Management - Naming SchemesKeep your... Read More
First of all, you know as well that Google is... Read More
MSN PPC Advertising Long-Awaited Debut Announced You probably already know... Read More
For those of you who haven't used a Pay Per... Read More
As a blog or site owner, you can make some... Read More
Faced with a mediocre or worse performing paid search campaign... Read More
It's worthwhile to examine Google's definition of Google AdSense and... Read More
Google is probably one of the single most important revolutions... Read More
First impressions affect your relationship with someone for life. In... Read More
If you want to make money online with a work... Read More
Pay-per-click (PPC) advertising is when an advertiser pays for each... Read More
Looking back in time, I could still remember standing in... Read More
The Mechanism First a brief glossary of terms: Adwords: The... Read More
Why should you pay to get web site traffic, isn't... Read More
A well-oiled pay-per-click search engine campaign can land hundreds of... Read More
Google developed a prime product, Adsense. Marketing your website through... Read More
On Friday, July 15th all Google advertisers got the email... Read More
Have you received your check from Google? If you own... Read More
When running ads on the AdWords network, one of the... Read More
Before Google's AdWords, Overture was the preeminent pay-per- click program.... Read More
Forbes magazine reported that pay per click ads accounted for... Read More
With Google Ad Words . . .When a person searches... Read More
Pay-Per-Click Advertising |