You may already have heard of this method to get people to your web site. From my point of view and experience it turns out to be expensive and you have to write the ads yourself, pay for them, and change and maintain them to be the correct ones to work and be the right price in competition with many others.
When people search for a particular topic like healing a headache or other malady, they will see in the column to the right an ad that when clicked on takes the person to their web site selling the book or service on healing headaches.
Advertisers pay a set amount for every time the ad is clicked by a prospect. This is referred to as a click through rate or ctr.
Yes, there are benefits: The opportunity to place your ad directly in front of a prospect at the exact moment they are searching for your product or service is good.
More benefits include your control over the keywords that best represent your product. The PPC model allows you to decide how much you are willing to pay per customer. You only pay for the click throughs, and these are your targeted audience seeking your solutions.
After using Overture and being disappointed, while doing a Google search recently, I noticed the small sponsored ads on the right hand side of the page were a type of pay per click called Google Adwords. I do know people who are successful with this company.
While this search generates targeted website traffic, the downside? You have to study what key words work best, and the best ones are much more expensive than other ones. The popularity and growth of pay per click had also made it expensive.
The Horror Stories of Pay Per Click
Story One. One submitter got hooked because it was fast, exciting and easy.
Within days of learning about pay per click, she was generating 1,000 clicks per day to her various campaigns. She thought she was seeing success in pay per click.
In the early days of ppc, that may have been true because bids on popular keywords were just pennies a click. When her popular keywords were around $1 dollar per click, she actually lost $100's of dollars per day. Along with that, her keys words got disabled and were disapproved.
Where were the sales? At the end of the first week, her adwords produced only $75 from over 5000 adwords. Count the loss!
You can shorten your learning curve if you like by taking a course in adwords, but you can just as well take a teleclass from a respected internet marketing coach who knows all of the ins and outs and do what's already tried and true-as in this book. If you want to be more successful, go to Adwords-Hints.com/pay-per-click. Find tools for keyword analyzing, lowering costs and increasing click throughs. http://tinyurl.com/5nb46
Story two. One web-savvy friend used ppc ads in Google for a set of how to video for building a motorcycle, then a race car. Her sales were affiliate ones. At first, she invested $4000 and got back $7000 one month, but when more competition entered the field, her sales were not high enough for her efforts.
Story three One health author put a short ad in Google for a diet to heal a specific disease and her solutions. She said she sold 4,000 books within months that only cost her $400 in ads. Her ad led straight to her book's sales letter.
This success story shows that if your book is narrow enough in its focus, you may want to try ads because there won't be any competition, but if you have a general personal growth or business book, you will have to pay too much per key word to make any real money.
Story four. Although I already was successful with internet promotion, I thought I should try the Overture pay per click program. My web master helped me and charged me about $350. She did take care of the changes for a while, but then I had to do it myself. Using www.goodkeywords.com helped a bit. The less expensive key words didn't work, and the more expensive cost too much. After losing around $800 I let go.
You may want to learn the lesson yourself, or you may want to invest far less money in ongoing internet promotion that is already tried and true over many years.
Judy Cullins ?2005 All Rights Reserved.
Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "The Fast and Cheap Way to Explode Targeted Web Traffic," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, "The BookCoach Says..." and "Business Tip of the Month" at http://www.bookcoaching.com/opt-in.shtml and over 165 free articles. Email her at mailto:Judy@bookcoaching.com.
Lincoln Stretch rentals Alsip ..Looking back in time, I could still remember standing in... Read More
Why do some companies bid on keywords for products they... Read More
Pay per click search engines are a great way to... Read More
Google AdSense allows webmasters to dynamically serve... Read More
In private consultations with some Search Engine Optimizers I am... Read More
If you haven't yet got a Google AdSense account for... Read More
If you are using pay per click advertising, I don't... Read More
To be a successful affiliate marketer takes a ton of... Read More
The fairy tale existance of Google is starting to experience... Read More
Make Your Ads DifferentYour completed AdWords ads are going to... Read More
According to Andy Jones, a member of the Best Practices... Read More
The core principle of affiliate marketing is that the referring... Read More
First of all, you know as well that Google is... Read More
You know about Google Adsense, now it's Google Ad Links... Read More
Here's a feisty trick where you can profit from Adsense... Read More
A "dollar and a dream," is all you need said... Read More
It seems at the moment that everybody is telling you... Read More
Here's a simple way to use "No Results, No Pay"... Read More
Make $$$$ with Google Adsense! Top Paying Keywords! $100 per... Read More
You may not realize it, but in the next few... Read More
The darkest nightmare a hardworking affiliate webmaster fears is receiving... Read More
If you are using pay per click advertising, I don't... Read More
Is it wise only to reley on traffic from the... Read More
Google's AdSense program is probably the best affiliate program on... Read More
So, you've tried all the marketing techniques you have read... Read More
Western Springs shuttle limo ..Despite what you may hear, the Google AdSense program is... Read More
First of all, you know as well that Google is... Read More
Where are your ads being displayed?The Untold Secret Of Pay... Read More
Clickbank has been around for years and has earned an... Read More
Pay-per-click (PPC) advertising is when an advertiser pays for each... Read More
As an AdSense sponsoring web site, your goal is to... Read More
If you ever used Google AdWords to advertise your product... Read More
One of the hottest crazes for online marketers is Adsense... Read More
If you know anything at all about Internet marketing, then... Read More
Some folks may think that self-publishing began with the invention... Read More
Pay per click search engines are a great way to... Read More
Webmasters have a revolutionary new method of collecting income from... Read More
What are Website Conversion Strategies?Website conversion strategies are marketing and... Read More
It's easy to overlook the basics of a strong AdWords... Read More
Google Adwords is a very good place to promote your... Read More
We constantly receive phone calls from clients, prospective clients and... Read More
Working in research and development for a large infomercial company,... Read More
Like any Google AdSense Publisher, you will want to increase... Read More
Many people decide to spend a lot of money putting... Read More
Pay-Per-Click (PPC) advertising is one of the most cost effective... Read More
Running a pay-per-click advertising campaign can be very expensive if... Read More
Why should you pay to get web site traffic, isn't... Read More
You probably have already heard about the new marketing tool... Read More
Many surfers are savvy enough to identify ClickBank affiliate links,... Read More
We read about how to develop a Google AdWord campaign,... Read More
Pay-Per-Click Advertising |