When you are running a Google AdWords campaign, it is important to include negative keywords. You should consider the use of negative keywords if some of the keywords or keyword phrases in your campaign are broad and generic. Negative keywords will prevent an ad from being shown on a publisher's website if the negative keywords are in the search phrase/text area that Google uses to match ads and content.
By using negative keywords you will reduce the number of click-throughs that would not convert to sales anyway. In addition to that - the overall CTR of your ad (click through rate) will be much higher because there will now be a smaller number of Internet users be viewing your ad but not clicking. The higher CTR will cause the ad to receive a higher position without the need to work with higher CPC (cost per click) bids.
In your Google Adwords campaign you can add negative keywords by following the link "No campaign negative keywords. Add". On the next page you can add your negative keywords. The negative keywords you select in this section will apply to all Ad Groups within this campaign. So, you want to be careful selecting the negative keywords to avoid negative impact to your overall campaign.
An example for negative keywords to use would be as follows. Let's say you are selling cloth diapers for babies. Using the Overture keyword tool you search for diapers and get the following results.
183844 diaper
80390 adult diaper
74619 diaper bag
19184 diaper cake
13684 diaper girl
12509 cloth diaper
3968 diaper punishment
3108 huggies diaper coupon
http://inventory.overture.com/d/searchinventory/suggestion/
Assuming that the word "diaper" would be one of your keywords that you use, you can tell that it would be involved in keyword phrases not applying to the product you are trying to sell "cloth diapers". Therefore it would be recommended to add anything to your negative keyword list that absolutely does not match your target group. In this example I would recommend to exclude "adult diaper", "diaper punishment" and "huggies diaper coupon" and set them as negative keywords. Nobody searching for adult diapers would now get your ad served and therefore you would not run the risk that such a search would end up in clicking on your ad and you wasting your money.
About the Author
Christoph Puetz is a successful entrepreneur and international book author. Examples of his search engine optimization work can be found at health information, health information and health information
This article can be published by anyone as long as the resource box (About the Author) is posted on the website including the links. These links must be clickable.
Lincoln Stretch rentals Alsip ..The Mechanism First a brief glossary of terms: Adwords: The... Read More
Imagine if you could advertise ONLY to people who have... Read More
There is no question that you can make some good... Read More
The fairy tale existance of Google is starting to experience... Read More
Not getting the satisfaction you want from your AdWords account?... Read More
I have utilized pay-per-click (PPC) advertising since its inception about... Read More
Here are three Adsense Tips, together with the required HTML... Read More
As you probably know, Google Adwords is a pay-per-click solution... Read More
Many surfers are savvy enough to identify ClickBank affiliate links,... Read More
There are good reasons why many webmasters and website owners... Read More
Lots of people would like to get their Web site... Read More
When Google introduced their new Adsense revenue sharing program, people... Read More
ClickBank allows its merchants to sell many different types of... Read More
What are PPC Search Engines?PPC Search Engines are search engines... Read More
The core principle of affiliate marketing is that the referring... Read More
If you haven't yet got a Google AdSense account for... Read More
Lots of people say to make your ads blend in.... Read More
If you've started using Adsense as a way to increase... Read More
PPC advertising has many great benefits. First of all, you... Read More
Google's Adsense is one of the most powerful weapons in... Read More
According to Andy Jones, a member of the Best Practices... Read More
Here's a simple way to use "No Results, No Pay"... Read More
Pay-Per-Click (PPC) advertising is one of the most cost effective... Read More
Who Else Wants To Maximize Their Google Adwords... Read More
Make Your Ads DifferentYour completed AdWords ads are going to... Read More
Western Springs shuttle limo ..Pay per click or search engine optimization, which one should... Read More
Improving Adwords Campaign ManagementAdwords Campaign Management - Naming SchemesKeep your... Read More
Advertising on the Internet has always been a bit of... Read More
Dear friends,Google, the most populated search engine on the Internet,... Read More
Why do some companies bid on keywords for products they... Read More
Did you know that there are actually pay per click... Read More
Adwords Analyzer (http://tinyurl.com/a3o3o) is a remarkable keywords research tool that... Read More
In private consultations with some Search Engine Optimizers I am... Read More
As a blog or site owner, you can make some... Read More
Why should you pay to get web site traffic, isn't... Read More
In 2003 I was accepted by Google into their AdSense... Read More
Why do people search on search engines? Let's confess this... Read More
As an AdSense sponsoring web site, your goal is to... Read More
Lots of people say to make your ads blend in.... Read More
Google AdSense is a great way for webmasters to monetize... Read More
A large part of Google's multi-billion dollar annual turnover comes... Read More
Google stands to lose millions if fraud continues. It is... Read More
No, this baby boom will certainly not swamp the Social... Read More
Who Else Wants To Maximize Their Google Adwords... Read More
Make Your Ads DifferentYour completed AdWords ads are going to... Read More
Pay Per Click advertising has been around a few years... Read More
One of the best kept secrets in today's affiliate marketing... Read More
Hey, wait a minute. You can't have popups on the... Read More
"Todd" was keen to compete in one of the most... Read More
Did someone tell you you can make money easily with... Read More
Pay-Per-Click Advertising |