A large part of Google's multi-billion dollar annual turnover comes from its nifty AdSense advertising program. The software enables website owners to drop in a piece of code to their pages that then serves advertisements provided by Google.
How Does Google AdSense Work?
It all works dynamically and the adverts that are displayed based on the content of the page. So if a website owner places the Google AdSense code on a page about holidays then holiday ads are delivered onto the page automatically by Google.
Everybody wins because when people click on one of the ads - the advertiser gets a visitor, Google can charge a rate for the clickthrough and the website owner who is serving the ad gets a share of this revenue.
It's been an excellent model for all parties concerned and especially as Google has enabled even small website owners to take part which means accumulatively Google's advertising real estate is absolutely vast.
Is The Monopoly Over?
But there may be trouble ahead for Google as, according to sources at CNETNews, Yahoo! is planning a very similar service to challenge Google's.
The two search giants have been up against each in the search advertising arena already but it is only now that Yahoo! seems poised to launch a monopoly-breaking attempt on Google's AdSense program.
This is all great news for smaller website owners as it means the two search goliaths will be vying to provide the best service and offering the best rates to compete for the lucractive ad space.
When Should You Accept Advertising On Your Website?
Well it's a difficult call. Do it too soon and you risk deterring visitors from staying on your website. Do it too late and you'll find that when you DO finally implement it people might not have seen it coming and they may leave your site in droves!
The best policy to adopt is, just like Google, to focus on RELEVANCE. Don't bombard your visitors with advertisements that are totally unrelated to their needs or interests or totally separate to the content you provide on your website.
And remember - often times it can be better to foster relationships and trust with your visitors with one eye on the longer term view rather than hit them with ads to make a small amount of cash in the short-term.
Michael Cheney is Author of The Website Marketing BibleTM. Take the Free 7-Part Course "Internet Marketing Made Easy" and get your free sampler of 'The Bible' here: http://www.websitemarketingbible.com/marketing/
Lincoln Stretch rentals Alsip ..There is no doubting the success of Google's Adsense program.... Read More
If you're a webmaster, you've probably heard about Google's Adsense.... Read More
If you are using pay per click advertising, I don't... Read More
Have you ever imagined what it would be like to... Read More
During conversations with web business professionals about pay-per-click search engines,... Read More
If you've started using Adsense as a way to increase... Read More
It is really frustrating, is it not, to log into... Read More
Where are your ads being displayed?The Untold Secret Of Pay... Read More
Adwords Analyzer (http://tinyurl.com/a3o3o) is a remarkable keywords research tool that... Read More
I had been using Google's Adsense program to generate some... Read More
When you purchase visitors or "clicks" from a search engine,... Read More
Pay-Per-Click (PPC) advertising is a good supplement to natural search... Read More
In the mid 1990's websites used to earn income by... Read More
So, you've tried all the marketing techniques you have read... Read More
If you want to make money online with a work... Read More
Numerous bloggers these days are looking to earn extra cash... Read More
Hardly a day goes by without a forum posting in... Read More
Most pay per click ads draw amazingly low click through... Read More
Why, on your web pages of course. Ok, just kidding.... Read More
Ready for more tips on how to make your AdWords... Read More
You know about Google Adsense, now it's Google Ad Links... Read More
When search engines pay website owners a percentage of the... Read More
The beauty of Google Adwords set up is its simplicity.... Read More
Why should you pay to get web site traffic, isn't... Read More
AdSense is one of the best ways to monetize your... Read More
Western Springs shuttle limo ..We've received many emails from customers over the past several... Read More
Who Else Wants To Maximize Their Google Adwords... Read More
An analysis of web's most popular 20,000 keywords by TopPayingKeywords.com,... Read More
Have you received your check from Google? If you own... Read More
When doing Pay Per Click Advertising you'll often see "Bid... Read More
Google AdSense is a great way for webmasters to monetize... Read More
I have utilized pay-per-click (PPC) advertising since its inception about... Read More
As the dust settles and the excitement caused by Google's... Read More
Let's face it... Google Adwords is not the only source... Read More
Over the years I have had many accounts with Adwords,... Read More
Google AdWords is a great tool for driving traffic to... Read More
It seems at the moment that everybody is telling you... Read More
Google's AdSense program is a proven money-maker that has enriched... Read More
Because of increasing competition that has led to higher advertising... Read More
When we launch a new product, we all hope it's... Read More
Joel Comm is the best-selling author of a book called... Read More
Google AdSense allows webmasters to dynamically serve... Read More
By using this tutorial you will learn how to increase... Read More
"Pay-per-click," by far the most popular form of online advertising,... Read More
Google's Adwords service has brought success to many businesses by... Read More
Webmasters have a revolutionary new method of collecting income from... Read More
If you have visited any of the affiliate-related websites or... Read More
As you probably know, Google is the world largest search... Read More
Pay per click (PPC) advertising can be a dream come... Read More
Here's a feisty trick where you can profit from Adsense... Read More
Pay-Per-Click Advertising |