I had been using Google's Adsense program to generate some revenue from my various web sites. Prior to Adsense, I was never previously paid to run these and did so for a hobby. Overall I was pleased with the income I was generating. The only drawback was that I was always looking for ways to get people to my sites. I enjoyed working to bring in more visitors but felt that if I looked at my earnings vs. the hours I worked, the economics weren't making sense.
Then I figured out that certain sites were paying way more than the minimum .05 cents per click. I reasoned that if I could get pay visitors .05 - .10 to visit. Then if they clicked enough ads that paid much more than I paid, then Adwords could be a viable way to increase traffic to my sites.
So I paid my $5.00 setup fee and added my two most profitable sites. That same day my traffic jumped dramatically and as I thought. Visitors who came in via Adwords were more likely to click other Google ads on my site. My conversions went up and I thought why not put all my sites on Adwords.
This was where some careful research was needed. I found that some sites I run had adwords sponsors who were only bidding the minimum. Remember the concept was to under bid the advertisers on my sites. While my traffic skyrocketed, my expenses for a few sites seemed to outweigh any benefit. When my reports came in it was clear that I needed to use Adwords for only the sites that featured high bidding advertisers. This creates margin for those visitors who come in via paid ads but do not click to my own sponsored ads.
The exception would be if my site was offering a product or service. Then it would be well worth sticking with Adwords on those sites just to get more buying traffic. Because my sites are purely informational I had to watch carefully to ensure I was putting money into Adwords where it was working for me. In some cases I upped my bid on some keywords that were clearly bringing in steady traffic that converted well.
Google's new offering called Websense may change this a bit. By allowing you to put Google's search form on your site and then paying if your visitors search off your site and click other sponsored links it may make those underperforming sites profitable again. Time and further research will tell.
The moral of the story is that Adwords is a great way to dramatically increase your profits when using Adsense. Care needs to be taken to see that you are putting your money where it is most effective.
About The Author
John Gall is a full time IT Manager and IT Consultant in Minnesota. He runs several websites as a hobby featuring content similar to that in this article.
Culver prom limo ..A few days ago, I was setting up my latest... Read More
Who Else Wants To Maximize Their Google Adwords... Read More
Dinner With Mark JoynerAbout 3 Years ago in Los Angeles... Read More
Well I have several sites, some of them I apply... Read More
Did someone tell you you can make money easily with... Read More
When doing Pay Per Click Advertising you'll often see "Bid... Read More
Setting up a pay-per-click campaign is simple, right? Practically all... Read More
Pay-Per click fraud dates back even from the time when... Read More
With so many people trying to make money on the... Read More
It may seem to be a very expensive way of... Read More
Google's AdSense program is one of the best, if not... Read More
You may not realize it, but in the next few... Read More
Faced with a mediocre or worse performing paid search campaign... Read More
AdSense is one of the best ways to monetize your... Read More
It seems to be a phenomenon. You try Google AdWords... Read More
Make Your Ads DifferentYour completed AdWords ads are going to... Read More
The fairy tale existance of Google is starting to experience... Read More
If you want to make money online with a work... Read More
Pay-Per-Click (PPC) advertising is a good supplement to natural search... Read More
Looking back in time, I could still remember standing in... Read More
Click fraud is currently a major topic in online advertising.... Read More
Can you really make money from this?Late 2003, I think... Read More
As an AdSense sponsoring web site, your goal is to... Read More
Google Adwords is a great tool! Careful use can lead... Read More
It is really frustrating, is it not, to log into... Read More
Wood Dale limo ..What is Average Customer Lifetime Value?Traditional business philosophy is that... Read More
Dear friends,Google AdSense has rapidly gained a status of an... Read More
Internet technology offers vast opportunities to promote your business with... Read More
There are many forms of advertising nowadays. There's popups and... Read More
One of the biggest problems faced by ClickBank merchants is... Read More
If you are using pay per click advertising, I don't... Read More
Sure you can. If you will learn how many other... Read More
There's tons of money to be made from the Google... Read More
Why do people search on search engines? Let's confess this... Read More
Why, on your web pages of course. Ok, just kidding.... Read More
There is no doubting the success of Google's Adsense program.... Read More
An analysis of web's most popular 20,000 keywords by TopPayingKeywords.com,... Read More
Ready for more tips on how to make your AdWords... Read More
Did you know that there are actually pay per click... Read More
If you are already running Adsense on your site, you... Read More
As an AdSense sponsoring web site, your goal is to... Read More
ClickBank allows its merchants to sell many different types of... Read More
Is it wise only to reley on traffic from the... Read More
Google AdWords is a great tool for driving traffic to... Read More
Before Google's AdWords, Overture was the preeminent pay-per- click program.... Read More
Campaign strategy for Paid placement:A Paid Marketing campaigns provides immediate... Read More
Here's a feisty trick where you can profit from Adsense... Read More
Pay per click advertising is an on-going and growing arsenal... Read More
"I don't need the Internet to advertise - I'm a... Read More
Hey, wait a minute. You can't have popups on the... Read More
Pay-Per-Click Advertising |