AdSense is one of the best ways to monetize your web traffic. People see those little "Ads by Gooogle" tidbits and they click like crazy. Or at least that's the plan. But have you ever given though to where those ads are coming from? That would be AdWords, the Pay-Per-Click program for people who want to advertise their products on Google.
They are the fine men and women who are willing to part with some coin of the realm every time a visitor to your web site chooses to click on an AdSense ad. Google grabs the cash from the AdWords' member's account, keeps some of it for themselves, and gives the rest to you. How much they keep and how much give away is a State secret, but who cares; just as long as we're getting ours each month.
How AdWords Works
AdWords provides pay-per-click advertising to merchants who are willing to shell out anywhere from a minimum 05 .05 per click all the way up to a maximum of $100 per click. Can you imagine anyone paying $100 just to have someone click on an ad?
Anyway, the advertiser joins the AdWords program and gets a control panel similar to the one that we AdSense users get. They can write their ads, pick their keywords, and establish an advertising budget. They get tools to track performance as well as to help them pick keywords. There are no monthly minimum spends required and they can turn their ads on and off at will.
Once an advertiser is happy with their ad, it gets released to the network and shows up on web sites like yours and mine. That's if the keywords on your site match the keyword requirements of the brand spanking new ad, of course.
They can't "buy" their way to the top
Google doesn't simply push the people with the highest paying ads to the top of the SERP (Search Engine Results Page). They use a rather fair methodology that takes into consideration not only the maximum CPC (cost per click), but also includes a secret recipe for determining an ad's placement based upon the number of clicks the ad receives. So, at least in theory, an ad paying .05 per click could rise above one paying $5.00 per click if it's more popular with Google's audience.
I say "in theory" because if the owner of the $5 ad is paying attention then he or she will see that they are being bested by a lowly nickel ad and do some serious rewriting to get back up to the top where they belong.
Personally, I'm not sure that I have the guts to invest a lot of money into hoping that people who click on my ad will actually buy something, since I still have to pay Google whether I make a sale or not. But, as a dedicated AdSense user, I'm sure glad that my AdWords brothers and sisters have more nerve than I do. And you should be thankful as well.
Diane provides marketing and internet profit tips. For more Google AdSense tips, visit http://www.adsense.deeljeabiz.com
Email : http://www.adsense.deeljeabiz.com
Lincoln Stretch rentals Alsip ..Examining the failures of the web content design of many... Read More
Pay per click (PPC) advertising can be a dream come... Read More
Never mind the irritating, but effective, pop-up window. There is... Read More
"Pay-per-click," by far the most popular form of online advertising,... Read More
There are no guarantees in life, so I don't guarantee... Read More
"Todd" was keen to compete in one of the most... Read More
Google announced in January 2005 significant changes in their popular... Read More
Are pay-per-click ads the best method of getting customers to... Read More
Well I have several sites, some of them I apply... Read More
AdSense may be one of the fastest and easiest ways... Read More
Google developed a prime product, Adsense. Marketing your website through... Read More
Pay-Per click fraud dates back even from the time when... Read More
First of all, you know as well that Google is... Read More
Google's AdSense program is probably the best affiliate program on... Read More
Google and Yahoo-Overture control over 90% of the... Read More
Incorporating high paying keywords into your site is critical to... Read More
Once you venture into the world of Pay Per Click... Read More
The pay per click (PPC) search engines have created a... Read More
First, go to google and type "dan kennedy" into the... Read More
As you probably know, Google Adwords is a pay-per-click solution... Read More
No doubt you've heard the phrase "pay per click" before.... Read More
Some folks may think that self-publishing began with the invention... Read More
Watch out for a shift in the pay-per-click (PPC) industry,... Read More
Make $$$$ with Google Adsense! Top Paying Keywords! $100 per... Read More
At first glance, Pay Per Click advertising seems to be... Read More
Western Springs shuttle limo ..As a blog or site owner, you can make some... Read More
Did you know that you can make money from Google... Read More
There is no question that you can make some good... Read More
Google AdSense is easy to install on a web page... Read More
It seems to be a phenomenon. You try Google AdWords... Read More
Pay per click (PPC) advertising can be a dream come... Read More
Determining keywords is a critical step in web design. If... Read More
Before Google's AdWords, Overture was the preeminent pay-per- click program.... Read More
Many surfers are savvy enough to identify ClickBank affiliate links,... Read More
Webmasters have a revolutionary new method of collecting income from... Read More
Here are three Adsense Tips, together with the required HTML... Read More
Google stands to lose millions if fraud continues. It is... Read More
AdSense is one of the best ways to monetize your... Read More
On June 24, 2005, a lawsuit was filed against Google... Read More
Who Else Wants To Maximize Their Google Adwords... Read More
If you've been looking for an easy way to increase... Read More
Many online ad programs, including AdSense, will sometimes show default... Read More
Pay Per Performance Advertising is when the advertiser pays a... Read More
Without tracking, your online advertising is just a shot in... Read More
So, you've tried all the marketing techniques you have read... Read More
Google's AdSense program is probably the best affiliate program on... Read More
4. Write an attractive ad - you have a very... Read More
If you're a webmaster, you've probably heard about Google's Adsense.... Read More
Over the years I have had many accounts with Adwords,... Read More
When we launch a new product, we all hope it's... Read More
Pay-Per-Click Advertising |