One of the absolute best online marketing processes available to any business today is Google's AdWords Select advertising program. It produces immediate results within minutes after being setup, drives highly qualified traffic via selected keywords and can be monitored and modified on a 24/7 basis via Google's excellent online interface. There are no hidden fees - it costs a mere $5. USD to setup a campaign and requires a credit card submission at startup. We highly recommend this interactive marketing process to all of our clients and incorporate an AdWords Select component with all of our marketing campaigns.
Google's Pricing Model
Google charges you on a CPC ("Cost per Click") basis - you only pay for each clickthrough to your web site from Google's, no more no less. You don't pay for "impressions" (number of times someone views your ad) like many first generation Internet advertising models - it's truly a results driven marketing process.
Keywords costs can vary tremendously ranging from $.05 to $11. USD or more per keyword - Google assigns a "minimum cost per click" for specific keywords based on "market value" and "performance history" via Google's AdWords Select program history. Be prepared to pay a much higher rate for very popular keywords and this is a moving target all of the time - the more popular this program becomes the more you will be forced to pay for selected popular keywords.
Creating your Sponsorship Ad
Your Ad's position is based on a combination of the CPC ("Cost per Click") you selected and relevancy of your ad - if your ad and keywords are relevant and drive clickthroughs, then your ad will rise in position on the sponsored column versus your competitors. This is an innovative feature and helps to distinguish Google's program from all other PPC ("Pay per Click") campaigns (Overture and their primary competitors) - most of these programs have an "economic bias" built into them; i.e. whoever pays the highest fees gets the top placement.
Dynamic Ad Placement
Google's unique AdWords Discounter keeps track of your costs per click versus your competitors. You select the maximum amount you want to pay for your keywords and the ranking algorithm keeps track of your keyword costs, ensuring you only pay one cent above the CPC ("Cost per Click") cost you specified when you setup the campaign versus your competitors.
Setup Process - Sponsored Link Ad and Keywords
AdWords Select is based upon driving highly targeted traffic to a web site via a set of keywords that are selected via Google's account management interface. There are two primary components to the setup process, creating your "sponsored link" ad and selecting your keywords. You start by creating a "sponsored link" ad that is subsequently inserted into Google's search results on the right hand column - targeted by keywords that you have selected. It only takes a few minutes to have your campaign go "live" after you've completed the setup process.
It's very important to spend quality time creating your sponsored link as this is the "online ad" that people will view in the midst of search results and competing sponsored links (in some cases). You have the ability to create a short headline coupled with two lines of text with approximately 35 characters per line - the headline must be succinct and hard hitting and the related text should backfill the headline with supporting words that convey what goods or services your company provides.
Keyword selection can be the most daunting task for setting up a new campaign - be prepared to spend some focused time working through multiple keywords to find those that you can afford. It typically takes 1-3 hours to find 10-20 keywords that are relatively low cost - however, if your budget is open-ended and you have sufficient marketing funds to pay $1-8. USD per keyword then it can take much less time. Your market focus is also another important variable that can impact the keyword selection process - if you're in a narrow market niche with only a small number of competitors then it is much easier and faster to setup a campaign.
Finally, be aware you can find some keywords that are very inexpensive, but Google will disallow these if they don't drive a minimum clickthrough amount of roughly less than 1% - you can start off with them, but they will be turned off after 7-14 days if they aren't driving sufficient clickthrough volume.
Wordtracker Keyword Research Tool
You may want to utilize other keyword analysis tools that will give you a broader selection and help you to understand what keywords are popular and searched on, which in turn ensures the keywords you do select will drive traffic and will not be disallowed by Google. Wordtracker (www.wordtracker.com) is an industry standard keyword analysis tool that those of us in the online advertising world (and many others) have used for years to help us understand what keywords are popular - their service is very low cost and easy to utilize via their web site.
About The Author
Lee Traupel has 20 plus years of marketing experience - he is the founder of Intelective Communications, Inc. http://www.intelective.com a marketing services company which provides strategic and tactical marketing services exclusively to small to medium sized companies. Lee@intelective.com Reprinted with permission from Intelective Communications - this article may be reprinted freely, provided this attribution box remains intact. (c) 2001-2002 by Intelective Communications, Inc.
Lincoln Stretch rentals Alsip ..An analysis of web's most popular 20,000 keywords by TopPayingKeywords.com,... Read More
Yahoo announced that their Publisher Network, formerly available in the... Read More
Not getting the satisfaction you want from your AdWords account?... Read More
In Google AdWords, the advertisers' links show up when someone... Read More
Pay per click marketing is one of the simplest and... Read More
Writing outstanding ad copy for pay-per-click advertising campaigns is critical... Read More
Back in the old days of the Internet - in... Read More
Lots of people say to make your ads blend in.... Read More
There is no doubting the success of Google's Adsense program.... Read More
One of the hottest ways to sell affiliate products is... Read More
As you probably know, Google Adwords is a pay-per-click solution... Read More
In 2003 I was accepted by Google into their AdSense... Read More
Can you really make money from this?Late 2003, I think... Read More
Because of increasing competition that has led to higher advertising... Read More
Many people decide to spend a lot of money putting... Read More
Webmasters know that Adsense generates a sizeable source of additional... Read More
You may already have heard of this method to get... Read More
Where are your ads being displayed?The Untold Secret Of Pay... Read More
Submitting your website to the Search Engines today may seem... Read More
Many surfers are savvy enough to identify ClickBank affiliate links,... Read More
Here's a fact for you, 85 to 95% of Websites... Read More
Here's a simple way to use "No Results, No Pay"... Read More
Pay-Per-Click (PPC) advertising is a good supplement to natural search... Read More
There's tons of money to be made from the Google... Read More
PPC advertising has many great benefits. First of all, you... Read More
Western Springs shuttle limo ..Google announced in January 2005 significant changes in their popular... Read More
Many online ad programs, including AdSense, will sometimes show default... Read More
Once you venture into the world of Pay Per Click... Read More
By knowing the most expensive keywords on the internet, you... Read More
Advertising on the Internet has always been a bit of... Read More
Numerous bloggers these days are looking to earn extra cash... Read More
If you have been online for quiet some time you... Read More
Have you ever imagined what it would be like to... Read More
They are calling him the million dollar man. Jason Calacanis... Read More
Imagine if you could advertise ONLY to people who have... Read More
One of the biggest threats to the continued growth of... Read More
With Google Ad Words . . .When a person searches... Read More
Working in research and development for a large infomercial company,... Read More
There's tons of money to be made from the Google... Read More
A large part of Google's multi-billion dollar annual turnover comes... Read More
My first real foray into Internet Marketing was a Pay... Read More
Are Small PPC Search Engines Really Worth The Effort? The... Read More
Google Adwords is a great tool! Careful use can lead... Read More
Campaign strategy for Paid placement:A Paid Marketing campaigns provides immediate... Read More
Your probably reading this article because you use Google Adwords... Read More
Pay-per-click (PPC) advertising is when an advertiser pays for each... Read More
Cost per click or pay per click is a common... Read More
First, go to google and type "dan kennedy" into the... Read More
Clickbank has been around for years and has earned an... Read More
Choosing to bid on the right keywords can be key... Read More
Pay-Per-Click Advertising |