Home
>
Pay-Per-Click Advertising
>
AdWords Ads: To Syndicate or Not to Syndicate

AdWords Ads: To Syndicate or Not to Syndicate

When running ads on the AdWords network, one of the first decisions you will need to make is on which network or networks your ads will run. You can run your ads on either the Google "search network" (Google, Earthlink, AOL, AskJeeves, etc), the Google "content network" (About.com, New York Times, Lycos, Business.com, Infovillage, etc) or both. There are plusses and minuses to both that you will need to weigh before you decide.

What's the Difference?

Google's "bread and butter" is their search network and the ads running on those sites (Google, Earthlink, AOL, AskJeeves, etc). Customers who are viewing pages on those search engines are looking for information or products. Your ads in front of their eyes seems like a good fit, and in many instances, it is. In my experience, ads running on the search network have a much higher click-through ratio than those on the "content" network. Conversion percentages (the percentage of clicks that turn into sales) is roughly the same, though there may also be a slight edge to the search network there as well.

Google's "content" network is somewhat more complicated. People viewing the New York Times or Business.com may not necessarily be looking for a product to buy. Often times, they're simply looking for information or entertainment. The ads I've run on the content network have had lower click-through rates, usually as much as 50% to 75% as high as those on the search network. You can find quality, converting customers, but it seems to take more money to do so (i.e. more clicks).

It Might be Worth a Shot

Google states that a lower click-through rate for your ads running on Google's content network sites will not penalize or otherwise harm the rankings of your ads running on the Google search network. Basically, running your ads on both the search and content networks cannot "hurt" your ads rankings and therefore your sales.

If you have a little extra budget, you might want to give the content network a try, especially if you're trying to target readers of the New York Times or Business.com. It might be a great fit. If you have a smaller budget and you're looking for more steady traffic, go with just the search network.

Chris Burgess is a Marketing Expert with BuyItSellIt.com Online Stores (http://www.buyitsellit.com). He has established and maintained successful pay per click campaigns for BuyItSellIt.com and many of its customers. To build an online store for your small business quickly and easily, sign up for your own free 30-day trial online store at BuyItSellIt.com.

Chicago limo Skokie ..

In The News:

An artificial intelligence-powered home security system can fire paintballs and tear gas at trespassers. The camera identifies human faces and animals.

Technology expert Kim Komando gives her tips and tricks on enhancing your user experience a smartphone and other devices you use everyday.

A new camera called NUCA uses artificial intelligence to create deepfake photos of subjects by stripping away clothing in close to real time.

The Kimberley Kube trail-ready camper has a compact but spacious design and combines luxury, functionality and ruggedness for a weekend getaway.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Emails instructing you to reset your password for an account may be legitimate, or they may be scams. Kurt "CyberGuy" Knutsson explains.

Northrop Grumman's Manta Ray uncrewed underwater vehicle aims to revolutionize undersea missions — it glides through the ocean without human assistance.

Learn how to work Google's calendar application to streamline and organize your daily tasks from technology expert Kim Komando.

If you do not want Facebook to have automatic access to your private photos, follow our tips to protect yourself. Kurt “CyberGuy" Knutsson shows you how.

Kurt “CyberGuy" Knutsson goes into detail about Apple’s recent iOS update that allows iPhone users to instantly translate spoken language simply by using the Action Button.

Safeguarding your digital life with a reliable physical backup isn't just a precaution, it's a necessity. Kurt “CyberGuy" Knutsson provides the essential backup checklist.

Kurt “CyberGuy" Knutsson reveals how a Redditor exposed false recycling claims at their apartment, highlighting a report that only 21% of U.S. recyclables are processed.

Kurt "CyberGuy" Knutsson offers a travel toolkit featuring five technology tools to help you with booking flights and hotels for your summer vacation.

The bubble behind the clock on your iPhone can appear in different colors. Kurt "CyberGuy" Knutsson explains what each of those colors mean.

Scammers are using the power of artificial intelligence to mimic voices of people and are using the fake voices to commit crimes, like kidnappings.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Tech guru Kurt "CyberGuy" Knutsson explains the science behind the Invisibility Shield, a 6-foot shield that makes people become invisible.

The International Olympic Committee on Friday announced plans to use AI in various Olympic aspects, including athlete identification, training and judging.

Tech guru Kurt "CyberGuy" Knutsson explains an easy trick to avoid squinting while working or surfing the web by zooming in on your personal computer.

Streaming giant Roku has recently been targeted by a pair of cyberattacks, and the company confirmed over a half million Roku accounts were compromised.

The Land Aircraft Carrier combines an all-terrain, six-wheeled vehicle with a two-seat aircraft, which features electric vertical takeoff and landing.

The European Union has sent TikTok a "request for information" on the video sharing platform's newest app, TikTok Lite, under the Digital Services Act, with the aim to clean up social media.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

The FBI is warning the public about a recent phishing scam via text that claims its targets owe money in Pennsylvania for unpaid road toll charges.

Your Apple Music settings may be revealing to your contacts what you're listening to. Kurt "CyberGuy" Knutsson explains the process to change those settings.

AdWords Ads: To Syndicate or Not to Syndicate

Pay-Per-Click Advertising