Home
>
Public Relations
>
There Is No Such Thing as Competition

There Is No Such Thing as Competition

A wise friend of mine has often said, "There is no such thing as competition." I happen to agree with that philosophy. In fact, I have many solid business and social relationships with people you might consider my "competition". Some of my best friends are "competitors"!

Whenever I mention this, most business people disagree. "How can you say that," they protest, "when every month I lose business to competitors?"

I explain why my viewpoint is different. Certainly, there will always be other people in the same kind of business as ours, but that's not a bad thing. It keeps us motivated, and stimulated. And it also allows more people to learn about our type of business, which makes them more knowledgeable when we talk to them. I truly believe that there is enough business out there for everyone if -- and this is the key factor -- we are providing something valuable and unique enough to our target market.

Here's what I mean. The public relations business certainly has no shortage of agencies and independent practitioners. When I started my company three and a half years ago, my focus was traditional marketing and public relations, with standard retainer and project fees.

But along the way, my direction changed. My clients and prospective clients gave me other insights and ideas that led to the creation of new concepts and services (the Do-It-Yourself Public Relations Kit ? and P.R. Buddy Program ? for do-it-yourselfers, and the Pay for Results Publicity Program ? for people who wanted a more concrete way to gauge public relations efforts). These new products and services have led to more clients and profits.

So how do you become busy, profitable and not afraid of competition?

1. Create something truly unique and valuable. If you build it right, clients will come. Examples: JetBlue Airlines, cell phones, broadband Internet access.

2. Remind your existing clients and tell your prospective clients about your Unique Value Proposition. Whether it's through a newsletter, advertising or a P.R. story, make sure your target market knows what you have to offer. For example, whenever I send out this e-mail newsletter, I get all kinds of responses from people -- some just saying "hi," some telling me they enjoyed the newsletter, some who are interested in my services, and others who are even referring clients to me!

3. Do the best possible job. If you do, you won't even have to ask for more business or for referrals. People will be happy to help themselves and others by working with you again.

Margie Fisher is President of Margie Fisher Public Relations. She is also the author of the Do-It-Yourself Public Relations Kit?. To sign up for her free biweekly PRactical P.R. newsletter, and to see more free articles, visit http://www.margiefisher.com

move in cleaning service Mundelein ..

In The News:

Quick iPhone and Android battery optimization techniques help your device stay powered all day by turning off hidden features that secretly drain power in the background.

Kodiak Driver autonomous truck achieves perfect 98 safety score, matching top human fleets in groundbreaking AI evaluation by Nauto's VERA system.

New 401k catch-up contribution rules in 2026 will change taxes for high earners over 50. Learn how scammers exploit these changes and protect your retirement savings.

Kurt Knutsson's guide covers social media privacy protection through location settings, account privacy controls and two-factor authentication to prevent scams and data breaches.

Revolutionary retinal implant restores central vision in 80% of patients with advanced macular degeneration, offering hope where treatments once only slowed blindness.

Learn how to use passkeys on Windows and Mac computers without cameras or fingerprint readers. Discover secure authentication methods that replace passwords.

Tesla's FSD v14.1.2 update reintroduces Mad Max mode, enabling higher speeds and more frequent lane changes than the standard Hurry profile setting.

A phishing email scam targeting American Express customers shows how cybercriminals use fake urgent messages to steal personal and financial information.

Facebook's new Meta AI feature analyzes your camera roll photos to create polished collages automatically, but requires cloud processing and raises privacy concerns.

A New Jersey teenager filed a major lawsuit against AI/Robotics Venture Strategy 3 Ltd. over ClothOff, an AI tool that created fake nude images from her social media photos.

Microsoft reports Storm-2657 cybercriminals sent phishing emails to 6,000 addresses at 25 universities to steal payroll credentials and redirect funds.

Astronomers have discovered asteroid 2025 SC79, a skyscraper-sized space rock orbiting the sun in just 128 days. the second-fastest known.

The Fox News AI Newsletter delivers the latest developments form the world of artificial intelligence, including the technology's challenges and opportunities.

A cyberattack on SimonMed Imaging exposed personal information of 1.2 million patients, including medical records, financial details and identity papers.

Spotify's managed accounts for kids under 13 now available in at least seven countries, allowing parents to filter and block explicit content and songs.

Friendly text conversations about BBQs and social events can lead to WEEX gold trading scams that target older adults with fake investment opportunities.

California company Skyeports creates self-healing glass spheres from Moon regolith that generate solar power and support plant growth for sustainable lunar living.

Cleafy researchers discover fake VPN streaming app Mobdro Pro that installs Klopatra banking Trojan, giving attackers full control over Android devices.

Police departments across the U.S. and Canada are adopting virtual reality training to better prepare officers for high-pressure, real-world situations.

House Bill 469 would prevent AI systems from owning property, serving as executives, or gaining legal personhood in Ohio under Representative Thaddeus Claggett's proposal.

Public voter records expose retirees' personal details to election scammers who create targeted cons using names, addresses, and voting history data.

Instead of fearing what comes next with artificial intelligence, think outside the box. Here are high-earning AI jobs that don't require a computer science degree.

OpenAI CEO Sam Altman says polite words like "please" and "thank you" cost millions annually, while direct prompts may improve ChatGPT accuracy by several points.

Chattee Chat and GiMe Chat exposed intimate conversations and photos, revealing users spent up to $18,000 on AI companions before the breach.

New Instagram parental controls allow families to manage teen screen time and content limits through the Family Center with stricter safety settings.