Home
>
Public Relations
>
Sending Samples With Your Press Release-- should you or shouldnt you? Heres a guide?

Sending Samples With Your Press Release-- should you or shouldnt you? Heres a guide?

When you should send samples with your press release:

1) When the item is very low cost: If the press release you're sending is about a product that is under $10.00, you may want to consider sending a sample of the product to the editors. Since the item is low cost, it makes sense to send a sample. Sending a sample can help improve your chances for getting some free publicity for your company.

2) When it is a major publication: Another good time to consider sending a product sample is when you're dealing with a major publication. If the publication has a wide distribution you may want to consider sending them a sample. When it comes to getting publicity in the top magazines, it is a good rule of thumb to consider sending them a product sample. After all, if they decide to run the release on your product, all it costs you was one product sample.

3) The editor needs a sample for their photography studio: Many times the editors for larger publications will have their own in-house photography studio and will want a sample to photograph at their facilities. In this case by all means send them a sample as soon as possible.

When you shouldn't send samples with your press release

1) When editors say they want to see a sample of the product but they are still on the fence about publishing your press release: Under these circumstances I would say hold off on sending a sample. You could always send them a high resolution image of the product as an alternative.

2) When you send out to multiple publications that have low visibility: If the magazine has a lower distribution I would not send a product sample. It can be too expensive to start sending out product samples to every magazine and newspaper that makes a request. Instead opt for sending them a brochure of the product or mail them a CD with the high resolution image as an alternative.

3) The item's cost prohibits sending out as a sample: If the product costs is over $20.00 I would advise only sending a product sample to the magazines with the highest distribution. Again, you may get lots of request for product samples from the editors and you might want to consider letting the editors know that because the item costs are so high, you would prefer to send just the high resolution image of the product. Also, when you send a high resolution image of the product make sure to take multiple shots of the item. Show the product from the different sides or if there are multiple pieces make sure to take pictures of all the various elements of the product.

About the author:

Dianne Beiermann is a results-driven internet marketer and online business owner. Dianne Beiermann is one of the leading experts in press release marketing for online businesses. Productpressrelease.com specializes in assisting individuals and businesses with obtaining free publicity for their products and website. You can visit their site at http://www.productpressrelease.com or call 1-800-371-3945.

elite cleaning services Buffalo Grove ...

In The News:

Luxury fashion brand Dior experienced a January 2025 data breach affecting customer personal information, and notifications were sent months after the discovery.

The commercial Unitree H1 humanoid robot weighs 104 pounds with 365 pound-feet torque per joint and demonstrates dangerous potential when software glitches occur.

Americans average 10-plus hours online daily, according to recent survey, splitting time between streaming shows on TV and browsing websites on multiple devices.

Boost your smartphone privacy instantly with these security tweaks for iPhone and Android that limit ad tracking, hide notifications and prevent unauthorized access.

Platforms like Hoax Tech and JS Click Cloaker help cybercriminals bypass detection systems using machine learning to selectively display scam content to victims.

A new battery recycling technique transforms old lithium-ion batteries into high-performance components that retain 88% capacity after 500 cycles with minimal waste.

Google's Android operating system can warn users about earthquakes before the shaking even begins – and there are ways to do it on your iPhone, too.

Meta's new gesture control wristband might just be the most seamless way to control a computer yet. And no, it doesn't require surgery, a camera, or even a touchscreen. All it needs is your wrist.

Long-haul trucks are now being upgraded with a surprising twist, thanks to California-based startup Revoy. Their electric boost doesn't replace diesel but works alongside it to cut emissions and fuel costs without major disruption.

PayPal and Venmo just rolled out something big: AI-powered scam alerts for Friends and Family payments.

As data centers multiply across the United States, energy demand is increasing at a rapid pace. This has not escaped the notice of large investment firms from Wall Street.

The Unicode Consortium, the nonprofit organization that maintains the Unicode Standard to ensure emojis work across devices, has announced Unicode 17.0, which includes nine new emojis slated for release this fall, in September 2025.

OpenAI is one of the world's leading AI research labs. Founded in 2015, it's behind some of today's most talked-about tools, including GPT, DALL·E, and ChatGPT.

Ever catch your dog staring at the screen during movie night and wonder if they're actually watching? Turns out, they might be. A new scientific study from Auburn University found that many dogs really do engage with television, and not all pups react the same way.

Stop the scammers from making contact in the first place. They're getting your parents' contact information and much more personal data besides, from somewhere.

The Walker S2 robot from UBTech autonomously exchanges its batteries in just three minutes, allowing continuous operation in car factories operated by BYD, Nio and Zeekr.

The FX Super One electric MPV from Faraday Future offers flexible seating, zero-gravity recliners and an AI system that creates a personal connection between driver and vehicle.

Practical solutions for reducing unwanted charity mail, political texts and email spam by opting out of shared lists, replying "STOP" and using data removal services.

Delta's new AI pricing system eliminates static airfares for personalized rates based on individual data, raising questions about fairness while promising optimized revenue.

AI data centers are straining the power grid across 13 states, contributing to a $9 billion increase in electricity costs, and PJM customers face monthly bill increases of $25 or more.

Artificial intelligence is transforming the music industry as AI-generated bands like The Velvet Sundown earn substantial streaming revenue, prompting lawsuits from major record labels.

Microsoft phishing scams use fake security alerts and links that redirect to credential-stealing pages with warning signs, including urgent language and unusual senders.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Tesla vehicles manufactured since mid-2021 with AMD Ryzen processors can now access Grok 4, xAI's witty conversational assistant designed to make drives more engaging.

Understand how technology affects mental health through five concepts, including blue light exposure, screen time management and algorithmic bias.

Sending Samples With Your Press Release-- should you or shouldnt you? Heres a guide?

Public Relations