Publicity will take your financial planning practice, your business, and your life to the next level. It's going to bring you:
By magic mostly, I have concluded. You see, there's something powerful, magical, and perhaps even a little irrational about this ? but I have found it consistently to be true:
Something special happens when you are featured or quoted in the media. Not only do more people get to see more about you, but they somehow think more of you.
The response is almost universal--and it's a marketing dream. It goes something like this: "Oh, Jennifer must be good at what she does. I see her quoted all the time."
Or ? raise your hand if the description fits ? you'll tear an article from the paper because it talks about exactly the problem or need you're facing right now.
Maybe it's a health concern. Or a personal finance question. Or maybe it's just some useful information on what type of cell phone to buy.
The article quotes someone. An expert. Someone who seems to really know the topic. "He must be good, he's in the paper." And you call them. Or, at a minimum, you make a mental note of the expert's name and you save the clipping for the day you're ready to act. Ideal marketing.
That's what we mean by more credibility. And when you think about it, it's not really so irrational.
Getting quoted in the media ? which is way different than touting your own self in an ad ? means that professional journalists have evaluated you, held you up to the light, and judged you worthy of being interviewed and quoted.
To use big words, it's called third-party validation. Instead of you saying you are worthy, they are saying it for you. Powerful stuff, no?
And when you achieve that higher level of credibility, your value in the marketplace automatically goes up. You're that expert who was on the TV news last week.
I know of one practitioner who was flabbergasted to experience this effect after he was quoted in his hometown newspaper.
"I was riding to work on the train the morning I was in the paper," he recalls, "and I couldn't believe what happened. One of my neighbors saw the story ? someone who knew me ? and he asked me to autograph it."
His value went up. And, before long, so did his business. The fourth "more."
ned steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of ned steele To learn more visit ned steele or call 212-243-8383.
Rolling Meadows Cadillac Escalade rental .. Lockport Chicago limo O’HareWhen I search Google News for "surveys," I get nearly... Read More
What do you do with junk mail? Are you like... Read More
We'd all like reporters to ask us about our career... Read More
Have you ever gotten one of those letters from your... Read More
Business, non-profit or association managers hurt their own public relations... Read More
You've heard "them" say it, haven't you?By "them" I mean... Read More
The easiest way to meet city council members is to... Read More
Attracting new business: sometimes it happens by luck, sometimes by... Read More
When you are planning to call a reporter for the... Read More
Just think about it.If I come to believe that you... Read More
You are a senior business, non-profit or association manager. So,... Read More
Think of a triangle. On the left, imagine the story... Read More
As an owner of an independent record label, I often... Read More
Hundreds of thousands of News Releases are sent out all... Read More
You worked hard to get a story on your business... Read More
As the practice of public relations in China continues to... Read More
The Acai Berry is starting to gain world wide recognition... Read More
As the kids say, how cool is this?You're a business,... Read More
It behooves you to know and remember the names of... Read More
PR, that is public-relations, leads the way to effective advertising;... Read More
One of the primary tools still used by PR professionals... Read More
If you manage a department, division or subsidiary for a... Read More
Would you like to expand the volume of your business?... Read More
In these days of every increasing demand and competition, there... Read More
What's the real reason some managers shy away from public... Read More
Des Moines rental limo ..You are if you stand by while your public relations... Read More
Early in my career as a public relations consultant, I... Read More
Press releases are one of the most cost-effective ways to... Read More
Who wants to face the challenges of a business recovery... Read More
Especially good advice for business, non-profit and association managers whose... Read More
A few weeks ago I was participating on an on-line... Read More
Public relations and news releases are synonymous in the minds... Read More
Press reviews are a common and basic feature for surveying... Read More
If I were coaching you as a business, non-profit or... Read More
Well, autumn is upon us and with the onset of... Read More
There's still time to review your public relations program like... Read More
Dear New York Times:I'd like to be quoted in one... Read More
About a year ago I read a feature story in... Read More
No comment. These are probably the two most damaging words... Read More
A press release telling about "Stevie, the Water-Skiing Squirrel" will... Read More
It's the time of year when calendars crowd out the... Read More
For some, public relations works well when their news release... Read More
THE NATURE OF MEDIAThirty years ago, Marshall McCluhan, the father... Read More
Just think about it.If I come to believe that you... Read More
A musician spends years honing his craft. He writes world-class... Read More
Imagine that you are a radio producer. You have to... Read More
Here are two to-the-point questions recently posed by several association... Read More
Sure, any publicity is good. But don't invest time and... Read More
? Don't wear all black. You'll look as though you're... Read More
Did you Know That Even TV Remote Control Units... Read More
Public Relations |