Publicity Wont Thrive on Press Releases Alone

Press releases are a useful tool for announcing news and for keeping your name in the mind of the news media.

But you can't build a successful publicity campaign on press releases alone, for the simple reason that very few press releases ever make it into the paper.

You may think that your press release contains terrific, useful news, but you share that belief with the other three hundred people that sent their press release to the newspaper that day. If newspapers used every press release they got, paperboys would lose their jobs-the morning paper would have to be delivered by forklift.

Reporters are inundated by press releases. Some get 60 press releases a day-and on a good day they have time to write only two stories.

There's a smarter way to garner free publicity that will build your financial planning practice. Rely instead on developing the tools and tactics I teach in my articles and seminars. Practice contacting reporters informally and writing intelligently about your topics.

Don't lump yourself in with the dozens of press release submitters who receive but a brief glance from reporters, and hardly any chance of garnering publicity. Share your expertise with the media in creative, common sense ways.

ned steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of ned steele To learn more visit ned steele or call 212-243-8383.

Rolling Meadows Cadillac Escalade rental .. Lockport Chicago limo O’Hare
In The News:
These 35 Chrome extensions have privacy and security concerns. Tech expert Kurt “CyberGuy" Knutsson says to delete them now.
Tech expert Kurt “CyberGuy" Knutsson says 329,000 mph fusion rocket promises to be fast, disruptive and enable deep-space missions.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
Tech expert Kurt “CyberGuy" Knutsson says a new autonomous AI is a game changer that also raises privacy risks. Is your data safe?
Tech expert Kurt “CyberGuy" Knutsson says robots and drones are revolutionizing fruit farming with faster picking and smarter handling.
Landmark Admin revises May 2024 cyberattack scope to show twice as many people were affected. Kurt “CyberGuy" Knutsson gives tips to help stay safe from an insurance data breach.
Tech expert Kurt “CyberGuy" Knutsson talks about how Yamaha’s hydrogen outboard motor could revolutionize boating with zero emissions.
Tech expert Kurt “CyberGuy" Knutsson reveals how to memorialize or remove a deceased loved one’s Facebook account and protect their digital legacy from misuse or scams.
Tech expert Kurt “CyberGuy" Knutsson says an Apple Watch saved psychiatrist Amanda Faulkner by detecting deadly leukemia early.
Scammers and fraudsters are increasingly targeting the most vulnerable, especially nursing homes and the personal data of their residents. Kurt the CyberGuy has safety tips.
Infected USB flash drives can spread malware among multiple organizations in ways that can easily bypass traditional security systems.
With a fully automated warehouse system and AI-powered robots, Ocado's Hive picks, packs and delivers grocery store orders in just a few minutes.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
Recycling robots are using artificial intelligence to learn how to sort recyclables by recognizing patterns in colors, textures, shapes and logos.
The Reachy 2 robot is designed to be friendly and approachable, inviting natural interaction and is perfect for research, education and experimenting with embodied AI.
Kurt "CyberGuy" Knutsson shares several easy ways to keep your credit cards safe from digital thieves while you're traveling this summer.
Arcturus sets up cameras around the edges of baseball stadiums to capture real-time action and generate a 3D digital clone of the game.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
The CyberGuy explains why healthcare organizations are vulnerable to hackers after there have been a half dozen data breaches this year.
Developed at two California universities, the innovative technology combines brain-computer interfaces with advanced AI to decode neural activity into audible speech.
Microsoft patches 12 critical flaws, but six have already been exploited by criminals. Kurt “CyberGuy" Knutsson says updating your system is only a short-term fix.
Tech expert Kurt “CyberGuy" Knutsson discusses how robots can milk, feed and clean cows on dairy farms, boosting efficiency and comfort.
Tech expert Kurt “CyberGuy" Knutsson says quantum internet ensures unhackable security and redefines online privacy and speed.
Kawasaki's CORLEO is a hydrogen-powered, AI-driven rideable robot. Tech expert Kurt “CyberGuy" Knutsson reports on this new way of thinking about off-road transportation.
The CyberGuy breaks down five mobile privacy terms that could make a difference when it comes to keeping your personal information safe.

Managers: Can We Agree on This?

Your public relations effort really should involve more than press... Read More

Media Training - Essentials for ALL Office Professionals

Often the first point of contact the media has with... Read More

All You Need to Know About Press Release Writing and Distribution

Before you even think about writing a press release, there... Read More

Managers: Heres a PR Template for You

Let's start out with a caution for business, non-profit and... Read More

Dont Put Up With Junk PR

In public relations, "junk" is more about attitude and lack... Read More

Slow Day? Create News

Sometimes there seems to be no client news worthy of... Read More

Three Communication Secrets of The Great Communicator

I've worked in media and public relations for 20 years,... Read More

Its CNN! They Want To Talk To You!

Being invited to appear on radio and television used to... Read More

Managers Who Tap Into PRs Value

Business, non-profit and association managers get a ton of satisfaction... Read More

Get Outsiders on Your Side

Especially good advice for business, non-profit and association managers whose... Read More

PR: Lets Talk Fundamentals

How much more fundamental can you get than this? As... Read More

Media Training: How to Tell a More Interesting Story

PRESIDENT BUSH TELLS A STORYOn March 18, 2005, President Bush... Read More

Why Restaurants Go Out of Business

Recently someone asked me why so many restaurants go out... Read More

Dont Need No Stinking PR?

Almost assuredly you do, especially when your most important external... Read More

Public Relations Strategies: Announcing News on a Press Tour

Gaining news coverage on a successful press tour requires planning,... Read More

Generating Publicity For Your Business: Knowing Your Media Market Is Critical

When starting a successful business venture or launching a new... Read More

Driving Near School Buses in Company Vehicles

School BusesWhen approaching a school bus: Slow down; If the... Read More

Press Releases: Not Dead, Just Evolved

Mark Twain once said the rumors of his death had... Read More

PR Going According to Plan?

Think carefully! You're a department, division or subsidiary manager for... Read More

Advertising Is Dead. Long Live PR

Although I still believe there is a place for advertising... Read More

A PR Surprise for Managers

For those business, non-profit and association managers committed to PR... Read More

Trade Show Tactics Revealed

Being part of a trade show gives small business a... Read More

Public Relations: Power Tool for the 21st Century

I address this article to businesses, associations, non-profits and public... Read More

Public Relations 8 Fix Factors

I say to business, non-profit and association managers, a key... Read More

In PR, You Pay When You Stray

Don't let yourself be diverted by communications tactics playtime. You... Read More

Des Moines rental limo ..