Sometimes a phone call isn't intimate or long enough to convey all the information you have for a reporter.
Two examples would be: if you have a dozen or so story ideas, or if you'd like to explain an extremely complex financial concept or strategy to a reporter.
If this is the case, you should consider offering to meet the reporter over coffee or for a quick lunch, for a "backgrounder" on your topic.
It's a relatively common event in the media world. Many reporters jump at the chance to pick a knowledgeable expert's brain. You may be able to get information from them about what types of stories they are interested in, and what other reporters at their outlet might want to use you as a source.
And, as I'm sure you've recognized from your years of client service, meeting a client in person jumpstarts a personal relationship that can cement a professional one.
One caveat: Whereas you might take a client to an expensive restaurant to emphasize your financial planning success, don't do this with a reporter. No lavish, expense-account spots. It looks like you're trying to buy favor.
Most publications have pretty strong ethics codes-the reporter will probably be obligated to pay for their own meal, and they won't like shelling out for filet mignon. Suggest too fancy an establishment and they probably will turn you down.
ned steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of ned steele To learn more visit ned steele or call 212-243-8383.
Rolling Meadows Cadillac Escalade rental .. Lockport Chicago limo O’HareFor those business, non-profit and association managers committed to PR... Read More
Every organization has issues that could affect its operation. The... Read More
The public relations goal and strategy make sense; the message... Read More
Although repetition is extremely important, there are times when advertising... Read More
Be a ResourceThe media people that are likely to want... Read More
You may remember Forrest Gump's Vietnam pal ? the one... Read More
You do not have to hire a publicist or advertise... Read More
As a business, non-profit or association manager, occasions will arise... Read More
Community relations is one of those marketing strategies that isn't... Read More
Wherever the fundamental premise of public relations is practiced.Look at... Read More
Getting on the radio can be a great tactical move... Read More
They know they had better do something positive about those... Read More
I define public relations failure this way:key audience perceptions are... Read More
The Internet may have opened worlds for businesses and consumers,... Read More
Publicity seekers know that Christmas can provide a bonanza of... Read More
Did you Know That Even TV Remote Control Units... Read More
Reporters, by nature, are curious people.If you can get them... Read More
Have you ever heard of the saying, "One person's trash... Read More
In larger cities with many outlets they are competing for... Read More
The easiest way to meet city council members is to... Read More
?lose the confidence of your key target audiences? discourage them... Read More
Do you want to be quoted by the national press... Read More
You're a business, non-profit or association manager who needs to... Read More
Just about anyone who has been in the public eye... Read More
You worked hard to get a story on your business... Read More
Des Moines rental limo ..Being invited to appear on radio and television used to... Read More
Journalists are trained and often experienced at getting information out... Read More
SORRY?WERE YOU SAYING SOMETHING?Many spokespeople approach media interviews the same... Read More
Because good public relations can alter individual perception and lead... Read More
THE NATURE OF MEDIAThirty years ago, Marshall McCluhan, the father... Read More
As a business, non-profit or association manager trying to get... Read More
When properly applied by business, non-profit and association managers, public... Read More
Would you advise clients to buy a stock based on... Read More
If a reporter was writing a story about you and... Read More
Personnel mentions in the newspaper and product plugs on radio... Read More
WHITE NOISEA client recently told me about a fascinating new... Read More
Do it by restructuring your business, non-profit or association public... Read More
Whenever a recession or volatility threatens the economy, companies immediately... Read More
Because when it comes to public relations, non-believers can produce... Read More
Have you ever heard of the saying, "One person's trash... Read More
Every reporter, from the cub at the small town paper... Read More
As the kids say, how cool is this?You're a business,... Read More
?2004 Jeffrey DobkinSixty dollars doesn't go a long way in... Read More
As a business, non-profit or association manager, you'll know it's... Read More
You never know when 60 Minutes will knock on your... Read More
News releases are not the best way to get major... Read More
Every organization has issues that could affect its operation. The... Read More
Just about anyone who has been in the public eye... Read More
When times are tough, it's no time to ignore those... Read More
Maybe you've seen another financial planner on TV, and thought,... Read More
Public Relations |