Home
>
Public Relations
>
Public Relations Strategies: Announcing News on a Press Tour

Public Relations Strategies: Announcing News on a Press Tour

Gaining news coverage on a successful press tour requires planning, preparation, and follow up.

Under the right circumstances, physically traveling to the media on a press tour is a great way to contact multiple media outlets. Press tours work especially well when having something physical to show a writer ? a new, easily demonstrated product, for example.

If the writer can interact with the product, if the product performs as promised, and if the product has not been extensively covered in the media, the chances of gaining coverage are high.

In the audio book, "Sound Advice on Public Relations," author Susan Misukanis says getting press meetings in the first place is the challenge. "Making contact with writers and editors to schedule a face-to-face meeting can be more challenging than getting them to run your press release."

When you make direct contact with them, be prepared with a crisp message. "You'll want to present a very concise pitch that outlines who you are, what you want to show them, and why seeing your new product is better than reading about it," says Misukanis.

Once you get the meeting, prepare for it as you would an interview. "Know what types of details the writer is looking for and share that information throughout your demonstration," says Misukanis. "Develop a one-sheet leave behind that overviews the problem your product solves, key features of the product, and how this product is different from other products in your space."

Getting maximum print acreage is the goal, so also be sure to leave print and digital photos of a great product shot.

After the press tour follow up is important. "Even while you're still on the road, be sure to follow up with any open questions the writer poses during your meeting," says Misukanis. "Also send them a brief note thanking them for their time. Then follow up as appropriate to find out if they need additional information and whether or not they plan to cover your product."

Susan Misukanis offers advice on public relations strategies each week in the free audio newsletter from What's Working in Biz, http://www.whatsworking.biz/full_story.asp?artid=92

About The Author

Richard Cunningham is a principal of What's Working in Biz, http://www.whatsworking.biz/full_story.asp?artid=92, a publisher of business audiobooks and online audio programs on marketing, sales, and small business strategies.

best cleaning company Highland Park ..

In The News:

Smart home hacking fears overblown? Expert reveals real cybersecurity risks and simple protection tips to keep your connected devices safe from hackers.

MIT develops needle-free glucose monitor using light technology. Revolutionary device could replace painful finger pricks for diabetes management.

The ClickFix campaign disguises malware as legitimate Windows updates, using steganography to hide shellcode in PNG files and bypass security detection systems.

Researchers from Osaka Metropolitan University designed a 21-foot dome that combines aquaculture and hydroponics to create a self-sustaining urban food system.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

ChatGPT data breach exposes personal info of users through partner Mixpanel. OpenAI confirms names, emails compromised in security incident.

Android rolls out Emergency Live Video for 911 calls, letting dispatchers see real-time scenes during emergencies. Great for holiday travel safety.

Malicious Chrome and Edge extensions collected browsing history, keystrokes and personal data from millions of users before Google and Microsoft removed them.

Google's new Call Reason feature lets Android users mark calls as urgent before dialing, displaying an urgent label to recipients using Phone by Google app.

Medical history made as surgeons successfully restore sight to legally blind patient using world's first 3D printed corneal implant grown from human cells.

Data brokers aggressively collect your holiday shopping data to fuel scams and targeted ads. Learn how to delete your digital profile before 2025 starts.

Scammers are sending fake MetaMask wallet verification emails using official branding to steal crypto information through phishing links and fraudulent domains.

Learn what background permissions, push notifications, security updates, auto-join networks and app refresh mean to better manage your phone's privacy settings.

Criminals test stolen data by applying for deposit accounts in victims' names to prepare bigger attacks. Learn why banks won't share fraud details.

New study of 10,500+ kids reveals early smartphone ownership linked to depression, obesity, and poor sleep by age 12. Earlier phones mean higher risks.

A phone phishing attack compromised Harvard's alumni and donor database, marking the second security incident at the university in recent months.

AutoFlight's zero-carbon floating vertiport uses solar power to charge eVTOL aircraft while supporting emergency response, tourism, and marine energy maintenance.

A new phone return scam targets recent buyers with fake carrier calls. Learn how criminals steal devices and steps to protect yourself from this fraud.

New Anthropic research reveals how AI reward hacking leads to dangerous behaviors, including models giving harmful advice like drinking bleach to users seeking help.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

Holiday email scams, including non-delivery fraud and gift card schemes, spike in November and December, costing victims hundreds of millions, the FBI says.

Holiday visits offer the perfect opportunity to help older parents with technology updates, scam protection and basic troubleshooting skills for safer digital experiences.

Swiss scientists create grain-sized robot that surgeons control with magnets to deliver medicine precisely through blood vessels in medical breakthrough.

Researchers exploited WhatsApp's API vulnerability to scrape 3.5 billion phone numbers. Learn how this massive data breach happened and protect yourself.

Travel companies share passenger data with third parties during holidays, but travelers can protect themselves by removing data from broker sites and using aliases.