Home
>
Public Relations
>
Media Relations: How to Get Your Letter to the Editor Published

Media Relations: How to Get Your Letter to the Editor Published

You may remember Forrest Gump's Vietnam pal ? the one who grew up shrimp farming and was fond of listing the dishes he used to make. "Pepper shrimp," he started, gearing up for his lengthy monotone monologue. "Shrimp soup. Shrimp stew. Shrimp salad. Shrimp and potatoes. Shrimp burger."

That was the first thing I thought of when I saw the front page of The Washington Post's Food section last February. Staring up at me was a half-page photo filled with all sorts of yummy-looking prepared shrimp. The delectable photo was followed by two pages of text glorifying the tasty creature.

But missing from the article was any mention of the environmental concerns about shrimp. For example, the capture of only one pound of shrimp in the ocean kills more than 10 pounds of other marine life, which just happens to be in the wrong place at the wrong time.

At the time, I was working with an environmental group. We quickly moved into action. I called a scientist with whom I worked frequently. We drafted a fact-filled two paragraph letter to the editor and submitted it to The Post. It was published the next week, one of the rare letters to appear regarding an article in the Food section.

How did we break through the hundreds of other letters submitted to the Post each day ? and more importantly, how can you? Here are seven rules to getting your letter published.

1. Act Quickly. We had our letter in the hands of the Post within 24 hours of the article's publication. The quicker you submit your letter, the greater your chances of being published.

2. Know the Rules. Most news organizations post the rules for letter submissions ? including preferred length and method of delivery ? on their websites.

3. Be Concise. Most newspapers will run letters no longer than three paragraphs in length. If you don't edit your letter, the news organization will either decline to run it or will edit it for you. Maintain control of your words by keeping your letter short.

4. Keep it Simple. Letters to the editor aren't places for complicated jargon. Your letter should be self-contained, meaning it's understandable to readers who missed the original article.

5. Take a Stand / Issue a Call to Action. Editors like letters that take a strong position. Be direct, controversial, or adversarial, and tell readers what you want them to do ? it enhances your likelihood of getting published.

6. Localize. Most newspapers are considered local or regional. If your letter concerns something larger in scope, give a relevant example. For instance, if you're writing about your concern over global warming, explain how the effects of climate change would affect the local community.

7. Follow-Up. Most letters pages get an influx of new letters each day. Placing a phone call to your newspaper's letters desk often gets it removed from the bottom of the pile.

In reality, most letters won't contain all of the above ingredients, but they should include as many as possible. The Washington Post letter we successfully placed contained six of the seven; we failed to make it local since the original story was global in nature.

As an example, the published letter is below:

EXAMPLE OF A PUBLISHED LETTER TO THE EDITOR

"Your recent article 'So Much Shrimp' [Food, Feb. 25] failed to mention the tremendous environmental costs associated with shrimp fishing. Each pound of wild shrimp caught causes the death of 10 or more pounds of other marine life. This 'by-catch' is simply tossed back into the ocean. Shrimp fisheries are responsible for more than 11 million tons of by-catch deaths annually. When shrimp trawlers drag their heavy nets across the ocean floor, they destroy coral reefs, sea grasses and other marine life; flatten terrain; and kill numerous fish, turtles, starfish and crabs, among other creatures.

New techniques for farming shrimp are beginning to resolve issues relating to pollution, genetic contamination, disease, and destruction of natural coastal mangroves and wetlands that have long plagued aquaculture operations. Consumers can help by learning about the economic and environmental costs on destructive fishing and fish farming."

Signed,
Sylvia Earle
Executive Director, Global Marine Program, Conservation International

Brad Phillips is the founder and president of Phillips Media Relations. He was formerly a journalist for ABC News and CNN, and headed the media relations department for the second largest environmental group in the world.

For more information and to sign up for free monthly media relations and media training e-tips, visit http://www.phillipsmediarelations.com.

reliable maid service Highland Park ..

In The News:

The Fox News AI newsletter gives you information on the latest AI technology advancements, and about the challenges and opportunities AI presents now and for the future.

Anthropic investigates alarming AI abuse case where hacker automated entire cybercrime campaign using Claude, stealing sensitive data from defense and healthcare firms.

TikTok, Meta and YouTube restrict Charlie Kirk shooting videos with age gates and warnings while X faces criticism for allowing continued circulation.

Cybercriminals use fake troubleshooting websites to trick Mac users into running terminal commands that install Shamos malware through ClickFix tactics.

San Francisco startup Fable launches Showrunner, an AI platform dubbed the 'Netflix of AI' that generates animated episodes from text descriptions with Amazon support.

Apple raised iPhone prices for some models despite receiving tariff relief from President Donald Trump, with the new lineup starting at $799 for the base model.

A two-story 3D concrete printed home in Western Australia demonstrates faster construction methods that could reshape American housing amid rising costs.

Credit scores remain important during retirement for insurance rates and housing applications, while seniors become prime targets for identity theft and financial scams.

Scammers now send unexpected packages with QR codes that redirect victims to fraudulent websites or download malicious software to steal sensitive information.

Meeting AI tools record private conversations alongside work discussions, creating privacy risks that can be managed with proper settings and awareness.

Hotel privacy concerns are valid but rare, with methods to detect hidden tech using smartphone flashlights, mirror tests and scanning apps.

Improve your Wi-Fi speed and reliability with 10 simple router optimization tips that don't require special apps or expensive subscriptions.

A Columbia University breach exposed names, Social Security numbers and academic records of nearly 869,000 people, with notifications beginning in August.

Rental car drivers use AI-powered apps like Proofr to protect themselves from unfair damage fees as major companies deploy automated inspection tools.

Fox News' AI newsletter brings you the latest on technology advancements around artificial intelligence.

OnTrac data breach between April 13-15, 2025, exposed personal information of over 40,000 people including Social Security numbers and medical records.

A woman named Wika announces her engagement to an AI chatbot sparking worldwide debate about virtual relationships and technology.

The notorious people search site National Public Data relaunches despite a previous breach affecting 3 billion individuals, raising fresh privacy concerns.

Revolutionary TRAUMAGEL gel controls life-threatening bleeding from gunshot wounds and traumatic injuries, helping first responders prevent prehospital deaths.

Protect your home network by enabling proper encryption, creating strong passwords, checking connected devices and using VPN and antivirus software.

The Navy's solar-powered Skydweller drone flew nonstop for 73 hours in Mississippi, proving renewable energy can power long-endurance military missions.

Moving and downsizing expose seniors to identity theft and scams as data brokers collect real estate records and personal information to sell to criminals.

ShengShu's Vidar technology revolutionizes humanoid robot training by using AI-generated synthetic video, reducing required training data from hours to just 20 minutes.

Apple's older Mac computers face security risks without regular updates, but 10 essential tips including FileVault encryption and strong passwords can keep aging Macs protected.

Self-driving trucks from PlusAI could reshape freight transportation by 2027, addressing driver shortages and reducing logistics costs for businesses.

Media Relations: How to Get Your Letter to the Editor Published

Public Relations