What makes a good media release and how do you engage the media with your story idea? How do you pitch stories to the media, especially hard-nosed news hounds who can sniff out a 'puff piece' a mile away?
The media receives literally hundreds of media releases a day, many which are instantly disregarded. Why? A number of factors contribute to the demise of a media release, one key aspect however that contributes to a well written and published releases is the writers ability to be media savvy, that is identify the aspects an editor is looking for when selecting the day's news.
In an in-depth interview with a veteran news editor and journalist I posed the question " What makes a good media release?" Here are his 7 tips in identifying a good release;
1. ONE THAT MAKES SENSE.
An obvious point but one often overlooked in the pressure to put out a media statement.
2. APPEALS TO A WIDE RANGE OF PEOPLE.
3. DOES NOT HAVE AN OBVIOUS 'SPIN'
If it is overtly trying the 'sell' something the release is likely to go no-where.
4. FOR RADIO - IT MUST BE SOMETHING THAT WILL ENGENDER TALKBACK AND DISCUSSION.
5. FOR NEWSPAPERS - IT MUST BE IMPORTANT, NEWSY AND INTERESTING
6. DELIVER IT VIA EMAIL.
Avoid the use of fax for a competitive radio station as it is unlikely to reach its target.
7. DON'T BULL S**T!
Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries. You can subscribe by visiting http://www.8mmedia.com Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at http://www.8mmedia.com
move in cleaning service Mundelein ..I don't know about you but I get really frustrated... Read More
Every organization has issues that could affect its operation. The... Read More
The practice of public relations is often misunderstood, thus overlooked... Read More
You've probably noticed, if you live on this planet, that... Read More
How do you make a friend of the media? A... Read More
I define public relations failure this way:key audience perceptions are... Read More
It can bite you and waste your public relations budget... Read More
To survive in business, you've got to focus your attention... Read More
As a business, non-profit or association manager, you have a... Read More
So you have spent hours and hours writing, shaping and... Read More
Do editors of newspapers, magazines and online news sites really... Read More
Yes, that's what public relations really is when it tracks... Read More
Public relations is the art, as one of my colleagues... Read More
No comment. These are probably the two most damaging words... Read More
Why You Should Write Press Releases: A press release is... Read More
As someone with expertise in media relations, I've been asked... Read More
There's the old joke about the two buzzards sitting in... Read More
As a business, non-profit or association manager, why continue a... Read More
The least expensive, most effective way for you to promote... Read More
Just think about it.If I come to believe that you... Read More
Not a single reporter showed up at our news event.... Read More
Photographs are essential for getting good publicity in the print... Read More
Better check out the public relations fundamental premise, then take... Read More
Public relations writing when writing press releases can be a... Read More
While scoring anice story in BusinessWeek or USA Today is... Read More
insured cleaning company Highland Park ..That's like asking if advertising is all about type faces... Read More
What is the one thing that all of the best... Read More
For discerning business, non-profit and association managers, PR success is... Read More
The Public Relations (PR) industry is responsible for creating and... Read More
So you've put yourself "out there" with a public relations... Read More
If you're seeking to promote yourself or your new business... Read More
The call came into my office and the voice on... Read More
As a manager, does your current business, non-profit or association... Read More
Did you Know That Even TV Remote Control Units... Read More
Often the first point of contact the media has with... Read More
Your public relations effort really should involve more than press... Read More
Publicity will take your financial planning practice, your business, and... Read More
Do you want to be quoted by the national press... Read More
This is the ending to my previous article, How to... Read More
Well, autumn is upon us and with the onset of... Read More
One of the greatest ways to promote your product or... Read More
What makes a good media release and how do you... Read More
Excerpted from "Selling Goodness- The Guerrilla PR Guide To Promoting... Read More
The media need you. Need the information and expertise you... Read More
Although media relations is not all there is to PR,... Read More
Would you advise clients to buy a stock based on... Read More
Most small businesses do little to no public relations (PR)... Read More
Created properly, an extremely effective marketing tool.It's a great concept,... Read More
Being invited to appear on radio and television used to... Read More
Shooting from the hip always creates anxiety.Especially when managers order... Read More
Public Relations |