When do you use the newspaper for publishing announcements for promotions or new partnerships?
Adding an announcement to a newspaper will only bring further recognition to your business. You should always send items such as the hiring of a new employee, the announcement of a new contract, the change of location or any other item that you would like the world to know. Announcements are a way for you to communicate to the rest of the business community that you are a company on the move. You must find the right locations to place your announcements and you should have a list of the local, regional and national media that has a calendar, or section that places these announcements.
You do not have to put your ego into the announcement; simply stick to the facts so that your potential and existing customers are aware of what you are doing. If they see you making regular announcements, they will perceive you as a company that is on the go. Announcements do not cost anything but time to put together, and time is also what you will need to make sure these announcements get to the right location. There is no point in doing a media blast to places that would not normally print such items. They will likely (if they recognize your company name) not regard anything else you send if you are spending too much time annoying them with things they are not interested in. The point here is that you need to make announcements "all the time", and you do need to target where these announcements go. Calendars, business sections, special sections are some of the places you can have announcements.
Announcements will get your face in the paper or other media. It is a good first step but there are many other ways that you can take advantage of the press. They are always looking for other items of interest. Turn you announcements into a real interest story and make it unique to you and your business.
Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.blueprintbooks.com
recurring maid service Highland Park ...What makes a good media release and how do you... Read More
WHITE NOISEA client recently told me about a fascinating new... Read More
Don't let yourself be diverted by communications tactics playtime. You... Read More
They say that image is everything and some of us... Read More
Smaller companies don't always have the budget - or inclination... Read More
One portion of your marketing plan that you probably don't... Read More
Sometimes there seems to be no client news worthy of... Read More
If you're an online business using public relations (PR) to... Read More
For many of us, the word quality is closely related... Read More
One big mistake that many marketing-minded financial planners make when... Read More
I define public relations failure this way:key audience perceptions are... Read More
As a business, non-profit or association manager, your public relations... Read More
Have you ever gotten one of those letters from your... Read More
What do Monica Lewinsky, Shoshanna Lowenstein, and even Richard Hatch... Read More
NUMBERS, NUMBERS EVERYWHEREYou just placed a terrific story on the... Read More
Publicity is obtaining editorial coverage or features for your business.... Read More
Redevelopment is replacing new construction throughout the Greater Boston area,... Read More
A Press Release is a captive story that can be... Read More
Better check out the public relations fundamental premise, then take... Read More
In larger cities with many outlets they are competing for... Read More
Recently someone asked me why so many restaurants go out... Read More
Southern grandmothers have often said, "there are only three... Read More
If your key ? that's KEY ? outside audiences don't... Read More
Just because a publication is small doesn't mean that getting... Read More
As a business, non-profit or association manager, why continue a... Read More
custom home cleaning Bannockburn ...Be a ResourceThe media people that are likely to want... Read More
"Cindy, where's that story? I need it yesterday!""Coming right up,... Read More
Publicity is an important and often overlooked tool of creative... Read More
What is bad PR?Well, if you're a business, non-profit or... Read More
A term you'll hear in newsrooms, in editing meetings, in... Read More
Taking your ad and turning it into paragraph-style prose is... Read More
The media live by the calendar. Your story pitch might... Read More
No comment. These are probably the two most damaging words... Read More
Another way to really become known in your area is... Read More
Since the major part of a small business typically comes... Read More
Yes? Then do something positive about the behaviors of those... Read More
Sure, any publicity is good. But don't invest time and... Read More
Fiercely combative business, non-profit and association managers use every PR... Read More
This guide to "SEOing" your PR efforts can help you... Read More
Most people consider getting publicity the most important part of... Read More
Product/service publicity is the superhighway to business success everyone dreams.... Read More
Small businesses have always known the importance of word of... Read More
Individual financial planners can outscore bigger competitors and gain market... Read More
The VIP databases are fun to create and can be... Read More
What else, for goodness sake, could you as a business,... Read More
Here's the point: people act on their own perception of... Read More
You won't accomplish much if you call the gas company... Read More
Anything that lets managers achieve their managerial objectives is a... Read More
Sure, as tactics usually presented to business, non-profit and association... Read More
The real public relations geniuses might be managers. You know,... Read More
Public Relations |