Home
>
Public Relations
>
Make Sure Your Media Room Rocks

Make Sure Your Media Room Rocks

If a reporter was writing a story about you and your company and she visited your website, could she find anything useful and interesting about you to use in her story? And could she find it quickly? Or would she immediately abandon your site and look for one of your competitors to write about?

Make it Easy for the Reporter
Every website today should have a "Media Room" (also known as an online press room) with everything a reporter needs to write a story quickly. Not only should you include information about your company history, the management team and owners, your products and services, and so on, but today you should also provide links to industry trade groups, information about industry trends, and maybe even a list of your competitors.

Why would you include your competitors, you ask?

Because just like you, a reporter is very busy and often overwhelmed. If you were the reporter and you visited a website that handed you the perfect story and all the sources to write an objective article about widgets (which just happened to be something your publication's readers, and more importantly your boss, would love to read), wouldn't you be thrilled? Of course you would. And so would I.

Besides, every time a prospect searches for your competitors' products and services, your website will come up in the search, too. Maybe the prospect will click on your website link instead of your competitor's.

The Top 20
So let's consider what you should include in your new website Media Room. Here's a list to get you started; each of these would be a separate "sublink" within your Media Room:

Owners and management team bios (one short and one long bio for each person)
Photos: downloadable, scalable, in 300 dpi (suitable for print publications) and 72 dpi (for online outlets), named/labeled, one for each member of the management team and any products you promote
Company description and history, including dates, facts and sales figures (or percentage of growth by year)
A list of products or services and brief descriptions of each one
Customer demographics
List and description of any awards you or your company have won
List of story ideas with 4 to 6 talking points for each one
Audio and video clips with sound bytes about important issues
List of media experience for key company players
Issues and opinions page, including position papers, articles you have written, White Papers, links to industry resources for both sides of the opinions (all opening in a new browser window, of course)
Statements or quotes by key personnel regarding your business philosophy, hot industry topics, or comments about community issues.
Industry trends and news
Calendar of relevant trade shows and industry events
List of your key competitors and links to outside sites that may contain opposing or even negative views (opening in new browser windows, of course!)
Company and product news (with all your releases listed/summarized and linking to the full story)
In the News section (links to actual published articles, opening in new browser windows)
Contact information for key company players: day, night, cell phone, pager, fax, email (make it easy for the reporter to get in touch with you!)
Email alert service to notify reporters of news
Forms for reporters to order videos, photos, samples
Ability to search the site for information, keywords, topics, etc.

And don't forget to put an obvious link to your Media Room, right on your home page ... and every page. Don't worry if you can't do all of this immediately. Just keep chipping away at it, and soon you'll have a terrific Media Room. Then watch how your publicity grows.

Lois Carter Fay's brainy ideas and resources can help you get better results from your marketing. She is the author of marketing plan essentials: online & off and co-author with Jim Wilson of marketing plan essentials: online & off. Her free "BRAINY Tidbits" email newsletter is filled with tons of marketing ideas and resources and is distributed weekly to a growing list of subscribers. Learn more and subscribe at marketing plan essentials: online & off and receive "67 Ways to Promote Your Business" free by return email.

move in cleaning service Mundelein ..

In The News:

Quick iPhone and Android battery optimization techniques help your device stay powered all day by turning off hidden features that secretly drain power in the background.

Kodiak Driver autonomous truck achieves perfect 98 safety score, matching top human fleets in groundbreaking AI evaluation by Nauto's VERA system.

New 401k catch-up contribution rules in 2026 will change taxes for high earners over 50. Learn how scammers exploit these changes and protect your retirement savings.

Kurt Knutsson's guide covers social media privacy protection through location settings, account privacy controls and two-factor authentication to prevent scams and data breaches.

Revolutionary retinal implant restores central vision in 80% of patients with advanced macular degeneration, offering hope where treatments once only slowed blindness.

Learn how to use passkeys on Windows and Mac computers without cameras or fingerprint readers. Discover secure authentication methods that replace passwords.

Tesla's FSD v14.1.2 update reintroduces Mad Max mode, enabling higher speeds and more frequent lane changes than the standard Hurry profile setting.

A phishing email scam targeting American Express customers shows how cybercriminals use fake urgent messages to steal personal and financial information.

Facebook's new Meta AI feature analyzes your camera roll photos to create polished collages automatically, but requires cloud processing and raises privacy concerns.

A New Jersey teenager filed a major lawsuit against AI/Robotics Venture Strategy 3 Ltd. over ClothOff, an AI tool that created fake nude images from her social media photos.

Microsoft reports Storm-2657 cybercriminals sent phishing emails to 6,000 addresses at 25 universities to steal payroll credentials and redirect funds.

Astronomers have discovered asteroid 2025 SC79, a skyscraper-sized space rock orbiting the sun in just 128 days. the second-fastest known.

The Fox News AI Newsletter delivers the latest developments form the world of artificial intelligence, including the technology's challenges and opportunities.

A cyberattack on SimonMed Imaging exposed personal information of 1.2 million patients, including medical records, financial details and identity papers.

Spotify's managed accounts for kids under 13 now available in at least seven countries, allowing parents to filter and block explicit content and songs.

Friendly text conversations about BBQs and social events can lead to WEEX gold trading scams that target older adults with fake investment opportunities.

California company Skyeports creates self-healing glass spheres from Moon regolith that generate solar power and support plant growth for sustainable lunar living.

Cleafy researchers discover fake VPN streaming app Mobdro Pro that installs Klopatra banking Trojan, giving attackers full control over Android devices.

Police departments across the U.S. and Canada are adopting virtual reality training to better prepare officers for high-pressure, real-world situations.

House Bill 469 would prevent AI systems from owning property, serving as executives, or gaining legal personhood in Ohio under Representative Thaddeus Claggett's proposal.

Public voter records expose retirees' personal details to election scammers who create targeted cons using names, addresses, and voting history data.

Instead of fearing what comes next with artificial intelligence, think outside the box. Here are high-earning AI jobs that don't require a computer science degree.

OpenAI CEO Sam Altman says polite words like "please" and "thank you" cost millions annually, while direct prompts may improve ChatGPT accuracy by several points.

Chattee Chat and GiMe Chat exposed intimate conversations and photos, revealing users spent up to $18,000 on AI companions before the breach.

New Instagram parental controls allow families to manage teen screen time and content limits through the Family Center with stricter safety settings.

Make Sure Your Media Room Rocks

Public Relations