How do you make a friend of the media? A press package can go a long way in helping you deal with the media. It allows you to have everything you need handy.
Many individuals in the media will ask you to send yourpress package to them, so it is very important to be sure to make one up and to keep it up to date.
What does a press package contain?
1. Your biography
2. Your picture
3. Information on Your Company
4. Press Releases
5. Any articles written about you
Note: If you are a frequent speaker, you also want to have an updated itinerary in your press package of where you will be speaking.
Copyright DeFiore Enterprises 2002
Interested in having your own successful, home based creative real estate investing business? Chuck and Sue have been helping folks start successful home based businesses for over 19 years, and we can help you too! To see how, visit http://www.homebusinesssolutions.com for the latest FREE tips and tricks, educational products and coaching in creative real estate investing and home based businesses. No time to visit the site? Subscribe to our "how to" Home Business Solutions Digest, it's like having your own personal coach: http://www.homebusinesssolutions.com
As a business, non-profit or association manager, your public relations... Read More
I define public relations failure this way:key audience perceptions are... Read More
UNDER FIREA friend whose organization is often in the media... Read More
Question: Why should your business issue a press release? Answer:... Read More
Not a single reporter showed up at our news event.... Read More
Most small businesses have logo'ed shirts, usually polo shirts with... Read More
Leaders in the business world need public relations big time,... Read More
Managers ? the business, non-profit and association sort ? really... Read More
What are you trying to do with your business, non-profit... Read More
How do you make a friend of the media? A... Read More
Many people are intimidated by radio interviews, whether live or... Read More
It's the time of year when calendars crowd out the... Read More
You're trying to recruit a downline into your program, you've... Read More
"I want a pony, a tree house and the fastest... Read More
Another way to really become known in your area is... Read More
A few weeks ago I was participating on an on-line... Read More
Are you launching a new product or website? Announcing a... Read More
Always ask, "Is now a good time?"Deadlines in journalism are... Read More
You can SO measure return-on-investment for a public relations program!Try... Read More
Do it by restructuring your business, non-profit or association public... Read More
Obviously, it hurts when a promising business project you backed... Read More
If your key ? that's KEY ? outside audiences don't... Read More
You do if you're a business, non-profit or association manager... Read More
Dear New York Times:I'd like to be quoted in one... Read More
For business, non-profit and association managers, is it publicity that... Read More
cleaning help near Bannockburn ..When your book is mentioned on television, sales go up.... Read More
Just about anyone who has been in the public eye... Read More
When properly applied by business, non-profit and association managers, public... Read More
What else, for goodness sake, could you as a business,... Read More
Well, for starters, because good public relations can alter individual... Read More
When you should send samples with your press release:1) When... Read More
How to write a press release is a major challenge... Read More
In last year's animated film Shrek II, a giant gingerbread... Read More
The truth is, you CAN attract the support of those... Read More
As a business, non-profit or association manager, you have a... Read More
1) Establish Rapport, then get the editor/producer excited.There's not a... Read More
When is your best advertisement not an advertisement? When it's... Read More
And the best way to mind your own business is... Read More
The most important thing to remember for any interview: stay... Read More
To survive in business, you've got to focus your attention... Read More
If you're like most of my clients, you're probably interested... Read More
With a dismal failure rate of more than 75 percent... Read More
A press release is often your only chance to make... Read More
When starting a successful business venture or launching a new... Read More
PR that really does something positive about the behaviors of... Read More
"Advertising is what you pay for. Publicity is what you... Read More
The least expensive, most effective way for you to promote... Read More
You want to sell your products or services, and that... Read More
Ain't a gonna happen unless business, non-profit and association managers,... Read More
THE NATURE OF MEDIAThirty years ago, Marshall McCluhan, the father... Read More
Public Relations |