Did you Know That Even TV Remote Control Units Can Get Press and Media Coverage?
It is widely and yet wrongly believed that only very famous, fascinating or controversial people or products can get valuable press coverage and publicity through the distribution of press releases.
This would seem to shut out a vast majority of small businesses and their products and services from benefiting and profiting from the lucrative world of the press and media. It would also seem that the vast majority of online and e-commerce entrepreneurs are not in a position to reap the rewards of PR or public relations benefits. One would think that small businesses would not have a chance in the PR world. Only thing is .... that this is just not true!
In fact nothing can be further from the truth. The reality is that virtually anybody and any product or service can get valuable press coverage, capable of attracting a colossal amount of attention and the orders that go with it, thus making a huge impact on the success of any business, irrespective of its' size or nature.
The key behind the success of any public relations campaign hinges mainly on a well written press release and high quality targeted pr distribution. The most successful press releases are the ones that highlight the most interesting aspect of a new or existing business in a way to make it press worthy and that speaks directly into a particular listening audience.
Highly successful press releases campaigns have been conducted on a wide variety of different products and services. It is surprising to know that some of the products that have received extensive coverage as a result of quality targeted press release distribution services include what one might normally consider as common items such as: golf ball washers, TV remote controls, eyeglass lens displays, shopping websites, bracelets and a host of other everyday products and services.
Such seemingly everyday ordinary products have been the subject of press worthy articles that have led to coverage in numerous large newspapers like the Wall Street Journal, Los Angeles Times, The Chicago Tribune, The Miami Herald and the San Francisco Chronicle amongst others.
Skillfully written press releases can also lead to full write-ups and photos of products in Yahoo! Internet Life Magazine, Family Circle Magazine, Home and Graden and many other publications. This is also not to mention TV segments in popular television shows like the Regis and Kelly show and Good Morning America... or perhaps the motherload of TV exposure - the Oprah Winrey show.
Quite often press releases offer the sort of editorial coverage than no amount of money can buy and often times it results in a total image transformation with a meaningful impact in the market. Much of the best exposure can be in particular trade publications the offer the most reward to a business. It has been said many times before that targeted press release distribution can offer an element of exposure that than no amount of paid advertising can come close to achieving.
It is important to note that the size of a particular business does not really matter. In the hands of a skilled PR person or spin doctor (as the press are fond of referring to them as), any entrepreneur with some clear minded focus and a quality marketing and advertising company can get press and media exposure they need to generate some meaningful publicity that can dramatically transform the fortunes of their small business.
For more information on how you can get a quality targeted press release written or have your press release distributed to the targeted media contacts in our 600,0000 press and media contact database, please visit our Advanced PR department at Majon International.
About the Author
Matthew Hesser is President and CEO of Majon International, one of the most popular internet marketing and advertising companies on the internet located at: http://www.majon.com
To get a high quality targeted press release written and/or distributed to the press and media, as well as get GUARANTEED media and press coverage for your business please visit: http://www.majon.com
best cleaning company Highland Park ..Your boss just stopped by your office. He tells you... Read More
THE NATURE OF MEDIAThirty years ago, Marshall McCluhan, the father... Read More
A term you'll hear in newsrooms, in editing meetings, in... Read More
Just because a publication is small doesn't mean that getting... Read More
They'd hate to admit it, but the media is pretty... Read More
Photographs are essential for getting good publicity in the print... Read More
Redevelopment is replacing new construction throughout the Greater Boston area,... Read More
One of the most misunderstood and most underutilized promotional tools... Read More
You never want to inundate a reporter with information, but... Read More
How can media training help you create a successful Hispanic... Read More
Many of my clients have had the misguided perception that... Read More
New business owners often miss out on publicity opportunities because... Read More
What do you do with junk mail? Are you like... Read More
You won't accomplish much if you call the gas company... Read More
If a reporter approached you about an interview, would you... Read More
When developing a publicity campaign for their business many owners... Read More
The Today show? The New York Times? Vanity Fair? What's... Read More
Let's say you've called a reporter with some ideas for... Read More
Prior to a TV interview it is guaranteed the journalist... Read More
Want to get radio interviews and coverage in print publications... Read More
Do you have a great idea for a story, but... Read More
What else, for goodness sake, could you as a business,... Read More
SORRY?WERE YOU SAYING SOMETHING?Many spokespeople approach media interviews the same... Read More
When you should send samples with your press release:1) When... Read More
This is the ending to my previous article, How to... Read More
high-end home cleaning Winnetka ..You bet! And in three ways vital to you as... Read More
Have you ever noticed how the same people's names always... Read More
Have you fantasized about spreading word of your business on... Read More
Publicity is obtaining editorial coverage or features for your business.... Read More
A PR product or service launching is a perfect way... Read More
PRESIDENT BUSH TELLS A STORYOn March 18, 2005, President Bush... Read More
For discerning business, non-profit and association managers, PR success is... Read More
How cool is this? You're a business, non-profit or association... Read More
Tracking your correspondence with reporters, via phone or email, is... Read More
What are you trying to do with your business, non-profit... Read More
You know, where you do something positive about the behaviors... Read More
The right kind of PR, that is, the kind that... Read More
Talkback radio offers a fantastic opportunity to access thousands of... Read More
As a business, non-profit or association manager, any tool that... Read More
Got a huge need for publicity and a tiny publicity... Read More
In competing for a piece of business not too long... Read More
Once considered the stepchild of the publishing industry, custom publishing... Read More
To survive in business, you've got to focus your attention... Read More
Although repetition is extremely important, there are times when advertising... Read More
What's REALLY potent for a business, non-profit or association manager... Read More
Unlike some professionals like lawyers and doctors, financial planners aren't... Read More
A new public relations blueprint could be a good idea... Read More
There'll never be a better time for a manager working... Read More
Everyone knows the value of free publicity. And given the... Read More
Gaining news coverage on a successful press tour requires planning,... Read More
Public Relations |