In larger cities with many outlets they are competing for more news that other outlets cannot get as fast. "THE SCOOP" and also the spin, this spin thing is so that articles can cater to the readership or so they say. I have found that many reporters including at the Wall Street Journal, Business Week, Christian Science Monitor, etc completely spin articles. How would I know this? Well I have my sources and I will not tell you!!! Just kidding, thought you might want to hear that excuse one more time.
http://www.carwashguys.com/innews.html
Places where you would think that they are very impartial, will spin a story to fit their topic. For a company PR department they say most all news is good news and not to worry. Yet the other point is that if the story is too slanted it is not real. The reason I mention this is because after giving hundreds and hundreds of interviews in my life, I can say not one grasped the topic of conversation and all took quotes out of context, inadvertently misrepresented an event or spun a story to fit their needs of personal opinion or even worse were on their little time line deadline and left out pertinent information. I realize this has been going on for decades;
http://www.carwashguys.com/history/museum1.shtml
In my personal experience and probably since story telling came to terms with the printing press and newspapers were born. In my company we did not have a PR firm, just worthy news and news worthy events. Yet even as worthy as the WashGuys are it is nuts to think that the reporters are in such a hurry that they cannot do it correctly. It seems to me that the reporters secretly wish to be in power and therefore use their pen to promote their own agenda. The biggest problem with that is that most often the agenda is very skewed towards an academia socialist viewpoint. Which last time I checked we are a Capitalist country and everywhere socialism has been tried it has not succeeded as well as our current structure.
"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.worldthinktank.net/wttbbs
green cleaning service Park Ridge ..The fast changing dynamics of the world economy is forcing... Read More
Etymology is the study of the origins of words.As languages... Read More
Can your PR do something positive about the behaviors of... Read More
"Don't say you don't have enough time. You have exactly... Read More
In competing for a piece of business not too long... Read More
News releases (also called press releases) are an important part... Read More
Some people think that publicity is all about paparazzi snapping... Read More
Only two media in Spanish speaking countries offer RSS: the... Read More
The payoff for business, non-profit or association managers can be... Read More
What's more crucial to the success of a business, non-profit... Read More
1) Do you NEED solid, consistant media exposure...week after week,... Read More
It doesn't matter how cruel the reality programs get, there... Read More
I've worked in media and public relations for 20 years,... Read More
No comment. These are probably the two most damaging words... Read More
About a year ago I read a feature story in... Read More
Public relations changes minds in the process of delivering what... Read More
Andrew Bogut, the Australian basketballer is now officially in the... Read More
How you answer questions depends on many factors. Example what... Read More
Business to Business relationships come to expect a certain level... Read More
Tracking your correspondence with reporters, via phone or email, is... Read More
Yes indeed! If you are a young person who has... Read More
Don't let yourself be diverted by communications tactics playtime. You... Read More
You may remember Forrest Gump's Vietnam pal ? the one... Read More
What do you do with junk mail? Are you like... Read More
OK, as a manager, your goal is to show a... Read More
cleaning help near Bannockburn ..When ABC News anchor Peter Jennings announced he had lung... Read More
Public relations is a very important part of the marketing... Read More
As the practice of public relations in China continues to... Read More
Early in my career as a public relations consultant, I... Read More
Publicity is obtaining editorial coverage or features for your business.... Read More
For those business, non-profit and association managers committed to PR... Read More
Receiving free advertising is the dream of most business people.... Read More
A reporter's job is to get the most accurate and... Read More
Just about anyone who has been in the public eye... Read More
You worked hard to get a story on your business... Read More
Business, non-profit and association managers get a ton of satisfaction... Read More
Whether you are a business, non-profit or association manager, your... Read More
I say to business, non-profit and association managers, a key... Read More
You are a senior business, non-profit or association manager. So,... Read More
The least expensive, most effective way for you to promote... Read More
In an ideal world, your business would be overflowing withnewsworthy... Read More
Stripped down to its core, publicity is little more than... Read More
Are you hesitating about hiring a publicist or, if you... Read More
The notion that a business, non-profit or association manager can... Read More
Question: Why should your business issue a press release? Answer:... Read More
Most small businesses do little to no public relations (PR)... Read More
Relationships are based on trust-not just romantic relationships, or doctor/patient... Read More
If you do, it means:you don't value tracking the perceptions... Read More
Anything that lets managers achieve their managerial objectives is a... Read More
Many people are intimidated by radio interviews, whether live or... Read More
Public Relations |