Most small businesses have logo'ed shirts, usually polo shirts with logos, this is typical in American Business. But many small businesses either do not have a dress code for pants and shorts or they have one, but rarely enforce it. Others take the approach that unless something is way out of line, the small business owner just doesn't say anything. What is you dress code in your small business? Is it an unspoken dress code? If so you are not alone.
Many consultants recommend for companies, which work outside that all crew members wear Levi's or Levi type shorts or pants. Other more lax policies include the use of sweat pants with a small caveat; Color. For instance; "You may wear sweats in black or dark blue, as long as they are not too baggy." In our company we know that "baggy clothes" or sweats will catch on everything, and light colored sweats will be ruined the first day. This is because we are in the car wash business. If you were in the landscape business, pool cleaning business or handy man arena, you may have a similar policy. In our company there are two types of approved shorts: Tan/Khaki shorts or Blue Levi type shorts/ Navy Blue Uniform Shorts. This might also be an idea for your small business. Coupled with a logo'ed polo shirt it makes a nice and comfortable uniform and employees are happy and you will convey the professional image you are looking for.
Shorts should have a pocket with a button or styled in a way so the employee will not lose any personal belongings when bending over. If your company works on expensive items or you own an antique store, art store or work on expensive automobiles, you may also wish to have a no metal button in front policy as you could easily damage the merchandise or customers personal property. This is always a concern in the detail shop of our car washes.
For women employees, use your best judgment. We don't recommend working in bikini bottoms unless you operate in a college town or a somewhere like Palm Springs where temperatures can be 100 plus degrees. If you're in Malibu, Venice, Palm Beach, Palm Springs, Lake Havasu, etc, anything goes. Super short shorts are in appropriate in many businesses although in some businesses they are part of the ambiance like sports bars for instance, tanning salons or jet ski rentals. One thing some small businesses fail to realize is that if sex is the only thing you have to sell, then something else is wrong with your entire business concept, marketing, product or service. You need to protect a professional image and instill confidence in your customer. If you cannot do that you can always resort to the "sex-sells" motif, but it will be quite obvious to everyone what you really stand for and the confidence you have in your own product or service. Think about it.
"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.worldthinktank.net/wttbbs
express cleaning service Arlington Heights ..What's REALLY potent for a business, non-profit or association manager... Read More
Andrew Bogut, the Australian basketballer is now officially in the... Read More
A few weeks ago I was participating on an on-line... Read More
The words are pop culture heroes.Movies such as "The Insider,"... Read More
As eyes look forward to a new business year, many... Read More
What do you do with junk mail? Are you like... Read More
The easiest way to meet city council members is to... Read More
Obviously, it hurts when a promising business project you backed... Read More
How much more fundamental can you get than this? As... Read More
Business to Business relationships come to expect a certain level... Read More
Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch... Read More
PRESIDENT BUSH TELLS A STORYOn March 18, 2005, President Bush... Read More
Think of a triangle. On the left, imagine the story... Read More
For some, public relations works well when their news release... Read More
Wherever the fundamental premise of public relations is practiced.Look at... Read More
If you own a franchise and have company vehicles, be... Read More
So you have spent hours and hours writing, shaping and... Read More
Have you ever heard of the saying, "One person's trash... Read More
Because it can alter individual perception and lead to changed... Read More
Here are two to-the-point questions recently posed by several association... Read More
True, because department, division or subsidiary managers for a business,... Read More
The most sensible way for business, non-profit or association managers... Read More
When you pay good money for public relations services, you... Read More
Have you ever gotten one of those letters from your... Read More
Here's the point: people act on their own perception of... Read More
tidy up service Arlington Heights ..1) Establish Rapport, then get the editor/producer excited.There's not a... Read More
Once considered the stepchild of the publishing industry, custom publishing... Read More
One study found that as many as 90% of the... Read More
The media has the power to shape public opinion and... Read More
Attention: Who Else Wants To Get Publicity Whenever You Want... Read More
Not a single reporter showed up at our news event.... Read More
You're a business, non-profit or association manager who needs to... Read More
The name of the game is doing our part to... Read More
When it comes to launching a new business or product,... Read More
Yup -- it's hot and sticky and you don't feel... Read More
FIVE WAYS TO GET ON THE RADIOHere are five basic... Read More
As the practice of public relations in China continues to... Read More
The annual detailing of the Kentucky Derby Train is an... Read More
You can SO measure return-on-investment for a public relations program!Try... Read More
Would you advise clients to buy a stock based on... Read More
Something that results in your most important outside audiences doing... Read More
During my career as the head of media relations for... Read More
If you leave a star player sitting on the bench,... Read More
Lots of theories out there about public relations.Everything from "publicity's... Read More
Just like a financial planning client fears not having enough... Read More
You are a spokesperson for your company, representing it for... Read More
One of the greatest ways to promote your product or... Read More
Did you Know That Even TV Remote Control Units... Read More
What are you trying to do with your business, non-profit... Read More
Relationships are based on trust-not just romantic relationships, or doctor/patient... Read More
Public Relations |