Most small businesses have logo'ed shirts, usually polo shirts with logos, this is typical in American Business. But many small businesses either do not have a dress code for pants and shorts or they have one, but rarely enforce it. Others take the approach that unless something is way out of line, the small business owner just doesn't say anything. What is you dress code in your small business? Is it an unspoken dress code? If so you are not alone.
Many consultants recommend for companies, which work outside that all crew members wear Levi's or Levi type shorts or pants. Other more lax policies include the use of sweat pants with a small caveat; Color. For instance; "You may wear sweats in black or dark blue, as long as they are not too baggy." In our company we know that "baggy clothes" or sweats will catch on everything, and light colored sweats will be ruined the first day. This is because we are in the car wash business. If you were in the landscape business, pool cleaning business or handy man arena, you may have a similar policy. In our company there are two types of approved shorts: Tan/Khaki shorts or Blue Levi type shorts/ Navy Blue Uniform Shorts. This might also be an idea for your small business. Coupled with a logo'ed polo shirt it makes a nice and comfortable uniform and employees are happy and you will convey the professional image you are looking for.
Shorts should have a pocket with a button or styled in a way so the employee will not lose any personal belongings when bending over. If your company works on expensive items or you own an antique store, art store or work on expensive automobiles, you may also wish to have a no metal button in front policy as you could easily damage the merchandise or customers personal property. This is always a concern in the detail shop of our car washes.
For women employees, use your best judgment. We don't recommend working in bikini bottoms unless you operate in a college town or a somewhere like Palm Springs where temperatures can be 100 plus degrees. If you're in Malibu, Venice, Palm Beach, Palm Springs, Lake Havasu, etc, anything goes. Super short shorts are in appropriate in many businesses although in some businesses they are part of the ambiance like sports bars for instance, tanning salons or jet ski rentals. One thing some small businesses fail to realize is that if sex is the only thing you have to sell, then something else is wrong with your entire business concept, marketing, product or service. You need to protect a professional image and instill confidence in your customer. If you cannot do that you can always resort to the "sex-sells" motif, but it will be quite obvious to everyone what you really stand for and the confidence you have in your own product or service. Think about it.
"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.worldthinktank.net/wttbbs
post construction cleaning Deerfield ..Smaller companies don't always have the budget - or inclination... Read More
At the core of any successful public relations campaign is... Read More
Southern grandmothers have often said, "there are only three... Read More
?makes the rules, of course.But when the gold takes the... Read More
Recently I had a craving for... Read More
So you have spent hours and hours writing, shaping and... Read More
Media placement is an art. Practicing it often requires as... Read More
Simply that the behaviors of their most important outside audiences... Read More
For financial planners, getting publicity, in the end, isn't about... Read More
Your public relations people are busy. The buzz is all... Read More
E-mail is becoming the preferred way to receive media releases.... Read More
Dear New York Times:I'd like to be quoted in one... Read More
Are you working as hard as you can in your... Read More
UNDER FIREA friend whose organization is often in the media... Read More
Leaders in the business world need public relations big time,... Read More
Sometimes a phone call isn't intimate or long enough to... Read More
It's not unusual for clients of service providers to insist... Read More
If you leave a star player sitting on the bench,... Read More
What do Monica Lewinsky, Shoshanna Lowenstein, and even Richard Hatch... Read More
Who wants to face the challenges of a business recovery... Read More
Yes, that's what public relations really is when it tracks... Read More
Tis' the season for business and corporate gift-giving! If you... Read More
Have you ever noticed how the same people's names always... Read More
With a dismal failure rate of more than 75 percent... Read More
Years ago when my Dad owned a group of local... Read More
Airbnb cleaning service Bannockburn ..You can have dozens of marvelous ideas to get free... Read More
The fast changing dynamics of the world economy is forcing... Read More
When is your best advertisement not an advertisement? When it's... Read More
How can media training help you create a successful Hispanic... Read More
Like human nature over time, the power of good public... Read More
A musician spends years honing his craft. He writes world-class... Read More
There are a lot of things that make a business... Read More
When a reporter is wowed, intrigued, surprised or captivated by... Read More
Media placement is an art. Practicing it often requires as... Read More
You've heard "them" say it, haven't you?By "them" I mean... Read More
Public relations and news releases are synonymous in the minds... Read More
I believe this about public relations.People act on their own... Read More
Most small businesses have logo'ed shirts, usually polo shirts with... Read More
As a business, non-profit or association manager, you have a... Read More
It seems difficult to believe at the dawn of the... Read More
"We are in the communications business, the business of conveying... Read More
Shooting from the hip always creates anxiety.Especially when managers order... Read More
The Key to Great PR is PerseveranceBy Paula Gardner of... Read More
If, as is often the case, you are preoccupied with... Read More
Many people are intimidated by radio interviews, whether live or... Read More
Let's say you've called a reporter with some ideas for... Read More
Everyone has something that drives them up a wall. You... Read More
When your book is mentioned on television, sales go up.... Read More
Although repetition is extremely important, there are times when advertising... Read More
A common complaint you'll hear is that the media is... Read More
Public Relations |