6 Steps to Using Trade Magazines To Reach Customers

When developing a publicity campaign for their business many owners overlook the importance of trade magazines and journals as vehicles for reaching new customers. While mass media publications have widespread readership, the targeted nature of trade publications make the information that appears within them even more powerful.

Unlike general interest publications, readers of trade magazines and journals already have an established interesting a specific subject. for example, it is safe to assume that readers of American Printer are generally people who work in or have an interest in that subject. Writing a how-to-article that appears in a trade publication establishes your business as an "expert" in that specific area. Think about it - reading an article written by your company in trade magazines provides a different level of exposure and a new image of your business to potential customers.

Here are a six guidelines for writing material for trade magazines:

1. Familiarize yourself with trade magazines in your industry - Trade magazines usually publish industry news, case studies and educational articles. New is primarily written by the editors. Case studies and educational articles are available for contributing authors. case studies describe how a service solved a particular problem. Educational articles teach the reader how to do a particular job or activity. These two types can be great in establishing additional credibility among potential customers, portraying the author as an "expert" in that area.

2. Know your targeted publication - Read a few issues or the publication that your are targeting. Review the contents to make sure that magazine publishes the type of article you have in mind. Review the publication's headings to get a sense of what specific subjects are covered in each issue. Obtain a copy of the publication's editorial calendar, if possible, to see if your idea fits into a specific theme or issue. Tis background knowledge will better your chances of publication.

3. Contact the editor - Discuss with he editor the article idea you that you that are interested in writing. This will avoid any misconceptions and duplication of effort. For example, you would not want to begin writing an article on spill control products if an article on that same subject appeared in the last issue. In addition, this give the editor a chance to provide his/her input into the development of the article. Editor feedback can be very valuable, both from a content and final publication point of view.

4. Write concisely - The key to writing for publications is making the material as easy to read possible. do not use jargon; be clear in your writing. Short sentences are the rule. No matter how important the topic, if the article is long and difficult to understand, it will not be published.

5. Provide illustrations - Investigate the publication your are writing for to see if they use photos, illustration or graphics with the articles. Innovative, clear graphics can help sell an article and better your chance of being published.

6. Ask an expert to review the article - Often having another person read your work can provide a fresh perspective of what your article is actually saying. Have a colleague review the final manuscript for accuracy. If possible, have a proof-reader review the article for any inconsistencies prior

to submission to an editor.

Trade magazine publicity and media relations can be an important part of an overall public relations and marketing program. The development of a consistent public relations program can result in the creation of a positive reaction to a company's product or service from its target audience. This, in turn, helps a company achieve another goal - increased bottom line dollars.

For thirty years, Martin Cohn has been providing public relations services to a wide variety of clients. You can read more articles at http://www.cohngroup.com

move in cleaning service Mundelein ..
In The News:

Quick iPhone and Android battery optimization techniques help your device stay powered all day by turning off hidden features that secretly drain power in the background.
Kodiak Driver autonomous truck achieves perfect 98 safety score, matching top human fleets in groundbreaking AI evaluation by Nauto's VERA system.
New 401k catch-up contribution rules in 2026 will change taxes for high earners over 50. Learn how scammers exploit these changes and protect your retirement savings.
Kurt Knutsson's guide covers social media privacy protection through location settings, account privacy controls and two-factor authentication to prevent scams and data breaches.
Revolutionary retinal implant restores central vision in 80% of patients with advanced macular degeneration, offering hope where treatments once only slowed blindness.
Learn how to use passkeys on Windows and Mac computers without cameras or fingerprint readers. Discover secure authentication methods that replace passwords.
Tesla's FSD v14.1.2 update reintroduces Mad Max mode, enabling higher speeds and more frequent lane changes than the standard Hurry profile setting.
A phishing email scam targeting American Express customers shows how cybercriminals use fake urgent messages to steal personal and financial information.
Facebook's new Meta AI feature analyzes your camera roll photos to create polished collages automatically, but requires cloud processing and raises privacy concerns.
A New Jersey teenager filed a major lawsuit against AI/Robotics Venture Strategy 3 Ltd. over ClothOff, an AI tool that created fake nude images from her social media photos.
Microsoft reports Storm-2657 cybercriminals sent phishing emails to 6,000 addresses at 25 universities to steal payroll credentials and redirect funds.
Astronomers have discovered asteroid 2025 SC79, a skyscraper-sized space rock orbiting the sun in just 128 days. the second-fastest known.
The Fox News AI Newsletter delivers the latest developments form the world of artificial intelligence, including the technology's challenges and opportunities.
A cyberattack on SimonMed Imaging exposed personal information of 1.2 million patients, including medical records, financial details and identity papers.
Spotify's managed accounts for kids under 13 now available in at least seven countries, allowing parents to filter and block explicit content and songs.
Friendly text conversations about BBQs and social events can lead to WEEX gold trading scams that target older adults with fake investment opportunities.
California company Skyeports creates self-healing glass spheres from Moon regolith that generate solar power and support plant growth for sustainable lunar living.
Cleafy researchers discover fake VPN streaming app Mobdro Pro that installs Klopatra banking Trojan, giving attackers full control over Android devices.
Police departments across the U.S. and Canada are adopting virtual reality training to better prepare officers for high-pressure, real-world situations.
House Bill 469 would prevent AI systems from owning property, serving as executives, or gaining legal personhood in Ohio under Representative Thaddeus Claggett's proposal.
Public voter records expose retirees' personal details to election scammers who create targeted cons using names, addresses, and voting history data.
Instead of fearing what comes next with artificial intelligence, think outside the box. Here are high-earning AI jobs that don't require a computer science degree.
OpenAI CEO Sam Altman says polite words like "please" and "thank you" cost millions annually, while direct prompts may improve ChatGPT accuracy by several points.
Chattee Chat and GiMe Chat exposed intimate conversations and photos, revealing users spent up to $18,000 on AI companions before the breach.
New Instagram parental controls allow families to manage teen screen time and content limits through the Family Center with stricter safety settings.

PR Going According to Plan?

Think carefully! You're a department, division or subsidiary manager for... Read More

How Managers Hit PR Paydirt

As a business, non-profit or association manager, you'll know it's... Read More

Financial Planner Marketing - Problems Are Good (For Financial Planners Seeking Free Publicity)

A common complaint you'll hear is that the media is... Read More

Managers, Start Your PR

There'll never be a better time for a manager working... Read More

Guerrilla PR- Chapter One

THE NATURE OF MEDIAThirty years ago, Marshall McCluhan, the father... Read More

Do You Have Issues?

Every organization has issues that could affect its operation. The... Read More

What is News?

What may be the more appropriate question is: What makes... Read More

How To Write A Press Release: The 10 Commandments Of A Great Lead Paragraph

How to write a press release is a major challenge... Read More

Publicity: A Financial Planners Best Marketing Friend

There's an old African proverb:"If you think you are too... Read More

Ramp Up Your Newsletter to Build a Strong Business

To survive in business, you've got to focus your attention... Read More

Publicity Wont Thrive on Press Releases Alone

Press releases are a useful tool for announcing news and... Read More

Post Your Press Release Online ? For Free!!

Are you launching a new product or website? Announcing a... Read More

Publicity - Tips on Dealing With the Media

You thought of it, you researched it, you wrote it.... Read More

13 Publicity Ideas for Retailers

If you're trying to promote your store, but you don't... Read More

Top Five Publicity Myths

Most people consider getting publicity the most important part of... Read More

Your Financial Planning Clients May Hold the Key to Free Publicity

Every reporter, from the cub at the small town paper... Read More

Community Based Marketing Strategies

As small businesses we have an opportunity and an obligation... Read More

Talk Radio Success

You do not have to hire a publicist or advertise... Read More

For Marketing-Minded Financial Planners, Small Publications Can Have Great Publicity Impact

Just because a publication is small doesn't mean that getting... Read More

10 Secrets to Get Your Press Release Noticed

It's difficult enough running the day-to-day aspects of a business,... Read More

What Does the Public Relations Client REALLY Want, and Why?

It's not unusual for clients of service providers to insist... Read More

I Cant Afford A PR/Publicity Campaign -- Can I?

It's a phrase I hear over and over again from... Read More

Publicity: Three Tips on Writing a Press Release

Use journalistic styleReporters are busy. Just like you.So when you... Read More

CD ROM Business Cards

Created properly, an extremely effective marketing tool.It's a great concept,... Read More

How to Get More Mileage Out of Your Media Coverage

Maybe it played for Kevin Costner in "Field of Dreams,"... Read More

insured cleaning company Highland Park ..