News releases are not the best way to get major media coverage, but they can be used to increase the frequency with which your company name appears in the press.
Press releases will get you coverage in set features like business notes, and new personnel columns. They also provide a good way to let allies, employees and customers know what you are doing. For these purposes, post releases on the company website, send out by e-mail, or distribute by one of the services like PR Newswire or PR Web.
Here is a quick list of 33 possible reasons for you to write and distribute a news release.
* New Products
* Business Start-Up
* Partnership
* Strategic Alliances
* New Or Innovative Business Strategy
* Restructuring The Company
* Going Public/Going Private
* Company Comeback From Adversity
* New Employees
* Important Executive Retiring/Resigning
* Executives Comment On Business/Economic Trends
* Employee Promotions
* New Branch Offices
* New Divisions Established
* Headquarters Relocating
* Research Results Announcement
* Major Anniversary
* Major New Client Acquisition
* Company Revenue, Sales or Profit Growth
* Company Name Change
* Winning Major Awards Or Receiving National Recognition
* Company Presenting An Award
* Receiving Important Accreditation or Certification
* Holding Free Seminar or Workshop
* Employee Appointed To Civic/Government/Professional Board
* Availability Of Guest Articles Or White Papers
* Issuing A Position Statement On Topical Subject
* Free Consumer Information Available
* Company Speakers Bureau
* Company Philanthropic Support
* Major Company Milestone
* New Board of Directors
* New Website
Harry Hoover is managing principal of hoover ink pr. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Focus Four, Levolor, New World Mortgage, North Carolina Tourism, TeamHeidi, Ty Boyd Executive Learning Systems, VELUX, Verbatim and Youth Link USA.
best cleaning company Highland Park ..When you should send samples with your press release:1) When... Read More
Effective Media Relations Tips - What To Do After The... Read More
One study found that as many as 90% of the... Read More
Do small-business owners always have to rely on large PR... Read More
China's media is booming creating opportunities for marketing-savvy businesses. But... Read More
Years ago when my Dad owned a group of local... Read More
A press kit is an essential press relations tool. While... Read More
Successful buisnesses know that media attention reaches consumers better than... Read More
When I search Google News for "surveys," I get nearly... Read More
Because when it comes to public relations, non-believers can produce... Read More
For those business, non-profit and association managers committed to PR... Read More
If you manage a department, division or subsidiary for a... Read More
Most business, non-profit and association managers live to tell about... Read More
When you are planning to call a reporter for the... Read More
Did you Know That Even TV Remote Control Units... Read More
From time to time, people ask me how public relations... Read More
E-mail is becoming the preferred way to receive media releases.... Read More
One of the most misunderstood and most underutilized promotional tools... Read More
I heard a speaker recently who was talking about how... Read More
Some financial planners think that they shouldn't share their top... Read More
Everyone has an opinion on something, and you can leverage... Read More
A musician spends years honing his craft. He writes world-class... Read More
News releases are not the best way to get major... Read More
As a business, non-profit and association manager, how satisfied are... Read More
Who wants to face the challenges of a business recovery... Read More
high-end home cleaning Winnetka ..Maybe you've seen another financial planner on TV, and thought,... Read More
Business, non-profit and association managers committing their public relations resources... Read More
The Internet may have opened worlds for businesses and consumers,... Read More
Sorry about my otaku with this issue (otaku = more... Read More
THE NATURE OF MEDIAThirty years ago, Marshall McCluhan, the father... Read More
Does the thought of knowing your verbs from your adjective... Read More
What else, for goodness sake, could you as a business,... Read More
What is the one thing that all of the best... Read More
Individual financial planners can outscore bigger competitors and gain market... Read More
Big corporations like General Motors and Coca-Cola spend thousands of... Read More
As a business, non-profit or association manager, occasions will arise... Read More
Prior to a TV interview it is guaranteed the journalist... Read More
Advice about business and life often gets around to one... Read More
Done right, it delivers the key, target audience behaviors you... Read More
The least expensive, most effective way for you to promote... Read More
News releases are not the best way to get major... Read More
Quality public relations does something positive for business, non-profit and... Read More
PR, that is public-relations, leads the way to effective advertising;... Read More
If you are in Australia at the moment, it is... Read More
And here it is: public relations alters individual perception leading... Read More
You won't accomplish much if you call the gas company... Read More
Sometimes there seems to be no client news worthy of... Read More
You are a spokesperson for your company, representing it for... Read More
For some, public relations works well when their news release... Read More
It sounds too simple to be true, but it really... Read More
Public Relations |