The Truth About Why People Search!

Why do people search on search engines? Let's confess this seems like a basic question, right? People search because they are looking for something. Complicating that question are these questions. For what are they looking? Why are they searching? What compels them to act?

Plus, how does all of this relate to Internet and pay-per-click marketing?

Let's reason that searches can be broken down into two classifications: factual and emotional. Factual or informational searches occur as people look for general facts and information about a particular subject matter. Findings from this type of search may or may not cause the person searching to respond or act.

Here's a fact or truth for you. Human needs and feelings drive emotional searches. When a person's emotions are activated, an individual is more likely to respond to gathered information by taking action. So, where does this awareness lead us and how can we relate it to Internet and pay-per-click marketing?

People search for three reasons:

? To gather facts or information, an informational search.
? To satisfy a need or desire, an emotional search.
? To solve a problem, an emotional search.

Did you catch those three reasons? You may not realize it, but these three reasons will be the keys to effective pay-per-click ad copy and ad click-through and conversion success.

Let's now review a typical search process. Suppose you're contemplating buying a personal digital assistant (PDA). First, you search the Internet for product selections. After locating suitable options, you search for product reviews to determine the most appropriate choice. After narrowing your choice to one or two PDA's, you search for product sources, prices and availability. As you continue searching, you gradually become emotionally involved as the fine points draw you further into the process. Otherwise, you wouldn't have continued searching for more details.

At some point, the motive for your search changed from informational to emotional. Why did you look for a PDA to begin with? Oh, you are stressed. Your daily life is chaotic! You have a time management and organizational problem and you perceive a personal digital assistant may solve it. Emotional elements were under the surface of your search all along!

Very simply, two things can happen in a search engine search. The search initiates as a fact-finding task and at some point the factual search transcends to an emotional level. Or, the search commences to fulfill an emotional desire or to solve a problem causing emotional discomfort. The more emotionally involved a person becomes, the more likely he or she is to respond or act by converting the search into the acquisition of a product or service.

As a smart Internet or pay-per-click marketer, you should apply this insight to reach your target audience. Consequently, you capture your target market by satisfying emotional needs or solving emotional problems. You begin by utilizing targeted keywords and targeted ad text. Consider what the following words or word pairs denote: learn, tip, help, solution, idea, how to, how would, discover. They express an ability to identify and solve a problem.

Let's now take a moment to summarize the first secret or fact of Internet and pay-per-click marketing:

You must understand that people who "search and convert" are emotionally driven to satisfy a need or solve a problem and you must target your keywords and ad text with emotional content to motivate action.

Let's confess this lesson may seem as basic as Marketing 101. However, many savvy business owners miss what may not be as obvious as one would think. Take a look at some ads on Overture or Google AdWords. You'll be surprised to learn how many misinformed advertisers are wasting money!

About the Author

Chet Childers is a successful Internet marketer utilizing the power and quick response of pay-per-click marketing to increase website visibility and profitability. Click http://www.thepayperclickmarketer.com and enroll in our e-course, "Discover Tips and Secrets for Pay-Per-Click Marketing Success," or visit http://www.thepayperclickmarketer.com.

Rolling Meadows Cadillac Escalade rental .. Lockport Chicago limo O’Hare

In The News:

These 35 Chrome extensions have privacy and security concerns. Tech expert Kurt “CyberGuy" Knutsson says to delete them now.

Tech expert Kurt “CyberGuy" Knutsson says 329,000 mph fusion rocket promises to be fast, disruptive and enable deep-space missions.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Tech expert Kurt “CyberGuy" Knutsson says a new autonomous AI is a game changer that also raises privacy risks. Is your data safe?

Tech expert Kurt “CyberGuy" Knutsson says robots and drones are revolutionizing fruit farming with faster picking and smarter handling.

Landmark Admin revises May 2024 cyberattack scope to show twice as many people were affected. Kurt “CyberGuy" Knutsson gives tips to help stay safe from an insurance data breach.

Tech expert Kurt “CyberGuy" Knutsson talks about how Yamaha’s hydrogen outboard motor could revolutionize boating with zero emissions.

Tech expert Kurt “CyberGuy" Knutsson reveals how to memorialize or remove a deceased loved one’s Facebook account and protect their digital legacy from misuse or scams.

Tech expert Kurt “CyberGuy" Knutsson says an Apple Watch saved psychiatrist Amanda Faulkner by detecting deadly leukemia early.

Scammers and fraudsters are increasingly targeting the most vulnerable, especially nursing homes and the personal data of their residents. Kurt the CyberGuy has safety tips.

Infected USB flash drives can spread malware among multiple organizations in ways that can easily bypass traditional security systems.

With a fully automated warehouse system and AI-powered robots, Ocado's Hive picks, packs and delivers grocery store orders in just a few minutes.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Recycling robots are using artificial intelligence to learn how to sort recyclables by recognizing patterns in colors, textures, shapes and logos.

The Reachy 2 robot is designed to be friendly and approachable, inviting natural interaction and is perfect for research, education and experimenting with embodied AI.

Kurt "CyberGuy" Knutsson shares several easy ways to keep your credit cards safe from digital thieves while you're traveling this summer.

Arcturus sets up cameras around the edges of baseball stadiums to capture real-time action and generate a 3D digital clone of the game.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

The CyberGuy explains why healthcare organizations are vulnerable to hackers after there have been a half dozen data breaches this year.

Developed at two California universities, the innovative technology combines brain-computer interfaces with advanced AI to decode neural activity into audible speech.

Microsoft patches 12 critical flaws, but six have already been exploited by criminals. Kurt “CyberGuy" Knutsson says updating your system is only a short-term fix.

Tech expert Kurt “CyberGuy" Knutsson discusses how robots can milk, feed and clean cows on dairy farms, boosting efficiency and comfort.

Tech expert Kurt “CyberGuy" Knutsson says quantum internet ensures unhackable security and redefines online privacy and speed.

Kawasaki's CORLEO is a hydrogen-powered, AI-driven rideable robot. Tech expert Kurt “CyberGuy" Knutsson reports on this new way of thinking about off-road transportation.

The CyberGuy breaks down five mobile privacy terms that could make a difference when it comes to keeping your personal information safe.

The Truth About Why People Search!

Pay-Per-Click Advertising