Home
>
Pay-Per-Click Advertising
>
Googles AdSense Soon To Have New Rival?

Googles AdSense Soon To Have New Rival?

A large part of Google's multi-billion dollar annual turnover comes from its nifty AdSense advertising program. The software enables website owners to drop in a piece of code to their pages that then serves advertisements provided by Google.

How Does Google AdSense Work?

It all works dynamically and the adverts that are displayed based on the content of the page. So if a website owner places the Google AdSense code on a page about holidays then holiday ads are delivered onto the page automatically by Google.

Everybody wins because when people click on one of the ads - the advertiser gets a visitor, Google can charge a rate for the clickthrough and the website owner who is serving the ad gets a share of this revenue.

It's been an excellent model for all parties concerned and especially as Google has enabled even small website owners to take part which means accumulatively Google's advertising real estate is absolutely vast.

Is The Monopoly Over?

But there may be trouble ahead for Google as, according to sources at CNETNews, Yahoo! is planning a very similar service to challenge Google's.

The two search giants have been up against each in the search advertising arena already but it is only now that Yahoo! seems poised to launch a monopoly-breaking attempt on Google's AdSense program.

This is all great news for smaller website owners as it means the two search goliaths will be vying to provide the best service and offering the best rates to compete for the lucractive ad space.

When Should You Accept Advertising On Your Website?

Well it's a difficult call. Do it too soon and you risk deterring visitors from staying on your website. Do it too late and you'll find that when you DO finally implement it people might not have seen it coming and they may leave your site in droves!

The best policy to adopt is, just like Google, to focus on RELEVANCE. Don't bombard your visitors with advertisements that are totally unrelated to their needs or interests or totally separate to the content you provide on your website.

And remember - often times it can be better to foster relationships and trust with your visitors with one eye on the longer term view rather than hit them with ads to make a small amount of cash in the short-term.

Michael Cheney is Author of The Website Marketing BibleTM. Take the Free 7-Part Course "Internet Marketing Made Easy" and get your free sampler of 'The Bible' here: http://www.websitemarketingbible.com/marketing/

Rolling Meadows Cadillac Escalade rental .. Lockport Chicago limo O’Hare

In The News:

There are a number of features with AirPods you may or may not know about to take your listening experience to the next level. Kurt the CyberGuy explains.

These 35 Chrome extensions have privacy and security concerns. Tech expert Kurt “CyberGuy" Knutsson says to delete them now.

Tech expert Kurt “CyberGuy" Knutsson says 329,000 mph fusion rocket promises to be fast, disruptive and enable deep-space missions.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Tech expert Kurt “CyberGuy" Knutsson says a new autonomous AI is a game changer that also raises privacy risks. Is your data safe?

Tech expert Kurt “CyberGuy" Knutsson says robots and drones are revolutionizing fruit farming with faster picking and smarter handling.

Landmark Admin revises May 2024 cyberattack scope to show twice as many people were affected. Kurt “CyberGuy" Knutsson gives tips to help stay safe from an insurance data breach.

Tech expert Kurt “CyberGuy" Knutsson talks about how Yamaha’s hydrogen outboard motor could revolutionize boating with zero emissions.

Tech expert Kurt “CyberGuy" Knutsson reveals how to memorialize or remove a deceased loved one’s Facebook account and protect their digital legacy from misuse or scams.

Tech expert Kurt “CyberGuy" Knutsson says an Apple Watch saved psychiatrist Amanda Faulkner by detecting deadly leukemia early.

Scammers and fraudsters are increasingly targeting the most vulnerable, especially nursing homes and the personal data of their residents. Kurt the CyberGuy has safety tips.

Infected USB flash drives can spread malware among multiple organizations in ways that can easily bypass traditional security systems.

With a fully automated warehouse system and AI-powered robots, Ocado's Hive picks, packs and delivers grocery store orders in just a few minutes.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Recycling robots are using artificial intelligence to learn how to sort recyclables by recognizing patterns in colors, textures, shapes and logos.

The Reachy 2 robot is designed to be friendly and approachable, inviting natural interaction and is perfect for research, education and experimenting with embodied AI.

Kurt "CyberGuy" Knutsson shares several easy ways to keep your credit cards safe from digital thieves while you're traveling this summer.

Arcturus sets up cameras around the edges of baseball stadiums to capture real-time action and generate a 3D digital clone of the game.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

The CyberGuy explains why healthcare organizations are vulnerable to hackers after there have been a half dozen data breaches this year.

Developed at two California universities, the innovative technology combines brain-computer interfaces with advanced AI to decode neural activity into audible speech.

Microsoft patches 12 critical flaws, but six have already been exploited by criminals. Kurt “CyberGuy" Knutsson says updating your system is only a short-term fix.

Tech expert Kurt “CyberGuy" Knutsson discusses how robots can milk, feed and clean cows on dairy farms, boosting efficiency and comfort.

Tech expert Kurt “CyberGuy" Knutsson says quantum internet ensures unhackable security and redefines online privacy and speed.

Kawasaki's CORLEO is a hydrogen-powered, AI-driven rideable robot. Tech expert Kurt “CyberGuy" Knutsson reports on this new way of thinking about off-road transportation.

Googles AdSense Soon To Have New Rival?

Pay-Per-Click Advertising