Some Cool P.R. Tips for These Dog Days of Summer

Yup -- it's hot and sticky and you don't feel like doing much of anything -- let alone working on publicity for your business.

But the summer months can actually be a great time to get publicity. Think about it. In these lazy days of summer, chances are your competitors have slowed down their efforts considerably, so you've got the edge. And with not much going on right about now, media people are probably more receptive to a fresh story idea -- hopefully your story!

Here are some ideas you can think about while you're relaxing with family or friends on a summer evening. Have a brainstorm session and see what great ideas come out of it.

1. Dream up a unique holiday that ties into your business. That's just what Jacqueline Whitmore, Founder and Director of the Protocol School of Palm Beach, did. She created "National Cell Phone Courtesy Month" in July, 2002. And she keeps on receiving lots of publicity every year for this. You could get ongoing P.R., too -- whether you think up a special day, week or month relative to your business. Note: To create your own holiday, go to "Submit an Entry" at www.chases.com, the Web site for Chase's Calendar of Events.

2. Pitch summer stories that tie into your business. In June of 2002, my Hair Restoration Vacation pitch was well-received and led to a subsequent story for Dr. Alan Bauman, hair restoration surgeon, in July, 2002. The pitch, while unique, probably wouldn't have worked at other times of the year.

3. Create a "must-go-to" event for your business. Most other businesses are not planning events now, so if you host one it will stand out. As an example, in Boca Raton, FL, the off-season is summer. Yet every August, "Wine and All that Jazz" -- an event held at a top resort -- is sold out!

Read more about Jacqueline Whitmore, Dr. Bauman, and how to create successful events in my Do-It-Yourself Public Relations Kit?, available at www.margiefisher.com.

Copyright 2005 Margie Fisher All Rights Reserved

Margie Fisher is President of Margie Fisher Public Relations. She is the author of the Do-It-Yourself Public Relations Kit?. To sign up for her free biweekly PRactical P.R. newsletter, and to see more free articles, visit http://www.margiefisher.com

same day cleaning service Des Plaines ..
In The News:

New Android banking trojan Sturnus steals credentials, reads encrypted messages and controls devices.
Denmark's 3D-printed student village proves automation builds 36 apartments faster than traditional methods. Skovsporet project shows housing future.
Discover Android's new Sound Notifications feature that alerts you to smoke alarms, doorbells, and baby cries even when wearing headphones.
New SantaStealer malware reportedly threatens holiday shoppers with password theft. This Christmas-themed info-stealer targets browsers and crypto wallets.
The Christmas season brings a surge in Netflix phishing scams targeting shoppers with fake emails. Stacey P received convincing scam but verified account first.
San Francisco Giants invite Jamie Grohsong to throw ceremonial first pitch at Oracle Park after he learned to play baseball with a bionic hand following an injury.
FBI warns cybercriminals are stealing family photos from social media to create fake proof of life images in virtual kidnapping scams targeting victims.
Instagram's new 'Your Algorithm' tool lets you control your Reels feed in real time. The app now gives you power to customize what videos you see.
Major Marquis fintech breach exposes 400,000-plus Americans' data through unpatched SonicWall vulnerability, with Texas hardest hit at 354,000 affected.
Free up iPhone storage fast by clearing large photos and videos from Messages app. Simple steps for iOS users to delete attachments without losing chats.
Scammers are flooding inboxes with fake tracking alerts that mimic real carriers, exploiting the holiday rush to steal logins and personal data.
The Fox News AI Newsletter brings you the latest news on AI technology advancements and the challenges and opportunities AI presents now and for the future.
Texas family reunites with missing 11-year-old cat Grayson after 103 days using Petco Love Lost's AI photo matching technology and community help.
Tired of AI customer service loops? These insider tricks help you escape "frustration AI" and get real human help when you need it most for urgent issues.
Unlock richer audio from your streaming apps with simple tweaks to volume normalization, equalizer settings, and quality preferences for cleaner sound.
Scammers are sending fake Facebook settlement payout emails that mimic legitimate notices from the privacy settlement administrator to deceive users.
Holiday shopping scams surge as fake refund emails target distracted consumers during Black Friday and holiday seasons, costing Americans billions annually.
The AI-powered IRMO M1 exoskeleton features four modes, including turbo, eco, training and rest for hiking, running, cycling and sports with eight-hour battery life.
OpenAI announced upgrades for its ChatGPT Images platform on Tuesday, saying the program can now make more precise edits and produce images more quickly.
Chrome for Android now turns web articles into AI-powered podcast conversations. Get hands-free browsing with Google Gemini's natural audio summaries.
LastPass faces $1.6 million fine from U.K. regulators after 2022 data breach exposed 1.6 million users. Password manager failed proper security controls.
Petco disclosed a data breach exposing customer Social Security numbers, financial account details, and driver's license information due to a software error.
Baseball teams can now analyze complete swing mechanics in normal training environments using Theia's markerless AI system that processes standard high-speed footage.
Smart home hacking fears overblown? Expert reveals real cybersecurity risks and simple protection tips to keep your connected devices safe from hackers.
MIT develops needle-free glucose monitor using light technology. Revolutionary device could replace painful finger pricks for diabetes management.

How Managers Hurt Their PR Results

Business, non-profit or association managers hurt their own public relations... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject... Read More

Is This Any Way to Run Your PR?

You bet!Especially for business, non-profit and association managers who REALLY... Read More

Publicity: Write a Letter to the Editor for Free Publicity

Ever wonder why papers devote a page or more to... Read More

Top Ten Tips for Writing your Best Press Release Ever

Keep these few crucial details in mind when writing and... Read More

Managers, Got a Grip on Your PR?

What are you trying to do with your business, non-profit... Read More

Mission-Critical Public Relations?

As a business, non-profit or association manager, any tool that... Read More

The Press Release Method to Get Great Publicity

If you have had any experience in public relations or... Read More

Killer Press Kits - Press Kits That Demand Attention

So, you've had your book published or you've gone the... Read More

The Medias Muscle: Make it Work for You

The least expensive, most effective way for you to promote... Read More

Get PR Off the Bench

Something that results in your most important outside audiences doing... Read More

Best Approach For Free Advertisement

Product/service publicity is the superhighway to business success everyone dreams.... Read More

How Marketing-Minded Financial Planners Get Publicity

You've probably noticed, if you live on this planet, that... Read More

PR Works! 15 Ways To Make Your Press Release Stand Out From the Crowd

Do editors of newspapers, magazines and online news sites really... Read More

Meet The Media

Although media relations is not all there is to PR,... Read More

Monarch Health Sciences starts shipping long awaited Monavie and Monavie Active

The Acai Berry is starting to gain world wide recognition... Read More

R.O.I. -- O.K., Heres The Deal!

You can SO measure return-on-investment for a public relations program!Try... Read More

VIP Database; Does Your Company Have One?

The VIP databases are fun to create and can be... Read More

Marketing-Minded Financial Planners, Join Your Professional Organization to Get Free Publicity

Unlike some professionals like lawyers and doctors, financial planners aren't... Read More

Managers Who Tap Into PRs Value

Business, non-profit and association managers get a ton of satisfaction... Read More

Credibility Lost or Gained, Are you Prepared?

If a reporter approached you about an interview, would you... Read More

Is PR Right for You? 6 Questions to Ask

When most people think about marketing, they think advertising. While... Read More

Effective Public Relations: Why Did Bec And Lleyton Do It At 3:15AM?

If you are in Australia at the moment, it is... Read More

16 Publicity tips for Restaurants

With a dismal failure rate of more than 75 percent... Read More

Marketing-Minded Financial Planners, Focus on Main Points During an Interview

You never want to inundate a reporter with information, but... Read More

home cleaning services Mundelein ..