Yup -- it's hot and sticky and you don't feel like doing much of anything -- let alone working on publicity for your business.
But the summer months can actually be a great time to get publicity. Think about it. In these lazy days of summer, chances are your competitors have slowed down their efforts considerably, so you've got the edge. And with not much going on right about now, media people are probably more receptive to a fresh story idea -- hopefully your story!
Here are some ideas you can think about while you're relaxing with family or friends on a summer evening. Have a brainstorm session and see what great ideas come out of it.
1. Dream up a unique holiday that ties into your business. That's just what Jacqueline Whitmore, Founder and Director of the Protocol School of Palm Beach, did. She created "National Cell Phone Courtesy Month" in July, 2002. And she keeps on receiving lots of publicity every year for this. You could get ongoing P.R., too -- whether you think up a special day, week or month relative to your business. Note: To create your own holiday, go to "Submit an Entry" at www.chases.com, the Web site for Chase's Calendar of Events.
2. Pitch summer stories that tie into your business. In June of 2002, my Hair Restoration Vacation pitch was well-received and led to a subsequent story for Dr. Alan Bauman, hair restoration surgeon, in July, 2002. The pitch, while unique, probably wouldn't have worked at other times of the year.
3. Create a "must-go-to" event for your business. Most other businesses are not planning events now, so if you host one it will stand out. As an example, in Boca Raton, FL, the off-season is summer. Yet every August, "Wine and All that Jazz" -- an event held at a top resort -- is sold out!
Read more about Jacqueline Whitmore, Dr. Bauman, and how to create successful events in my Do-It-Yourself Public Relations Kit?, available at www.margiefisher.com.
Copyright 2005 Margie Fisher All Rights Reserved
Margie Fisher is President of Margie Fisher Public Relations. She is the author of the Do-It-Yourself Public Relations Kit?. To sign up for her free biweekly PRactical P.R. newsletter, and to see more free articles, visit http://www.margiefisher.com
top rated cleaning service Lake Forest ..The Today show? The New York Times? Vanity Fair? What's... Read More
If you're trying to promote your store, but you don't... Read More
You know that getting publicity is vital to the health... Read More
There are many ways you can get tons of free... Read More
Looking to get your name into a magazine? You need... Read More
Public relations is the art, as one of my colleagues... Read More
Would you like to expand the volume of your business?... Read More
You bet! And in three ways vital to you as... Read More
How do you make a friend of the media? A... Read More
If your reading this, you must be online and most... Read More
Considering how fundamental they are to the publicist's trade,it's always... Read More
Next to white papers, case studies are the most popular... Read More
News releases are not the best way to get major... Read More
Done right, it helps modify the behaviors of your most... Read More
PR that really does something positive about the behaviors of... Read More
Each of us is exposed to people from other cultures... Read More
Corporations are willing to pay substantial amounts of money to... Read More
What's the real reason some managers shy away from public... Read More
The power of public relations is its ability to alter... Read More
You've probably noticed, if you live on this planet, that... Read More
The media need you. Need the information and expertise you... Read More
Managers in the non-profit, association and business worlds need to... Read More
Here's the point: people act on their own perception of... Read More
That's like asking if advertising is all about type faces... Read More
A press kit is an essential press relations tool. While... Read More
insured cleaning company Morton Grove ..Andrew Bogut, the Australian basketballer is now officially in the... Read More
Fiercely combative business, non-profit and association managers use every PR... Read More
Use journalistic styleReporters are busy. Just like you.So when you... Read More
Want to get radio interviews and coverage in print publications... Read More
HOW TO BE RELAXED AND EFFECTIVE ON-AIRHow does one stay... Read More
You can have dozens of marvelous ideas to get free... Read More
Most people consider getting publicity the most important part of... Read More
The Today show? The New York Times? Vanity Fair? What's... Read More
Hundreds of thousands of News Releases are sent out all... Read More
Being invited to appear on radio and television used to... Read More
For business, non-profit or association managers like yourself, survival pretty... Read More
The toughest thing about writing a news release is getting... Read More
And the best way to mind your own business is... Read More
As an owner of an independent record label, I often... Read More
A great way to celebrate your achievements and capitalize on... Read More
Because when it comes to public relations, non-believers can produce... Read More
Reporters, by nature, are curious people.If you can get them... Read More
Successful buisnesses know that media attention reaches consumers better than... Read More
Just like a financial planning client fears not having enough... Read More
Just think about it.If I come to believe that you... Read More
If you're seeking to promote yourself or your new business... Read More
You thought of it, you researched it, you wrote it.... Read More
If you're like most of my clients, you're probably interested... Read More
The least expensive, most effective way for you to promote... Read More
The payoff for business, non-profit or association managers can be... Read More
Public Relations |