Yup -- it's hot and sticky and you don't feel like doing much of anything -- let alone working on publicity for your business.
But the summer months can actually be a great time to get publicity. Think about it. In these lazy days of summer, chances are your competitors have slowed down their efforts considerably, so you've got the edge. And with not much going on right about now, media people are probably more receptive to a fresh story idea -- hopefully your story!
Here are some ideas you can think about while you're relaxing with family or friends on a summer evening. Have a brainstorm session and see what great ideas come out of it.
1. Dream up a unique holiday that ties into your business. That's just what Jacqueline Whitmore, Founder and Director of the Protocol School of Palm Beach, did. She created "National Cell Phone Courtesy Month" in July, 2002. And she keeps on receiving lots of publicity every year for this. You could get ongoing P.R., too -- whether you think up a special day, week or month relative to your business. Note: To create your own holiday, go to "Submit an Entry" at www.chases.com, the Web site for Chase's Calendar of Events.
2. Pitch summer stories that tie into your business. In June of 2002, my Hair Restoration Vacation pitch was well-received and led to a subsequent story for Dr. Alan Bauman, hair restoration surgeon, in July, 2002. The pitch, while unique, probably wouldn't have worked at other times of the year.
3. Create a "must-go-to" event for your business. Most other businesses are not planning events now, so if you host one it will stand out. As an example, in Boca Raton, FL, the off-season is summer. Yet every August, "Wine and All that Jazz" -- an event held at a top resort -- is sold out!
Read more about Jacqueline Whitmore, Dr. Bauman, and how to create successful events in my Do-It-Yourself Public Relations Kit?, available at www.margiefisher.com.
Copyright 2005 Margie Fisher All Rights Reserved
Margie Fisher is President of Margie Fisher Public Relations. She is the author of the Do-It-Yourself Public Relations Kit?. To sign up for her free biweekly PRactical P.R. newsletter, and to see more free articles, visit http://www.margiefisher.com
professional maid services Park Ridge ..Are you launching a new product or website? Announcing a... Read More
What you are about to read is a step by... Read More
?makes the rules, of course.But when the gold takes the... Read More
Want to get radio interviews and coverage in print publications... Read More
Press releases are one of the most cost-effective ways to... Read More
Looking to get your name into a magazine? You need... Read More
As many of you already know, promoting and marketing your... Read More
Publicity is an important and often overlooked tool of creative... Read More
Really? You mean there are NO perceptions and behaviors peculiar... Read More
China's media is booming creating opportunities for marketing-savvy businesses. But... Read More
When you are planning to call a reporter for the... Read More
Wherever the fundamental premise of public relations is practiced.Look at... Read More
Business people often spend time and money trying to find... Read More
Effective Media Relations Tips - What To Do After The... Read More
Most small businesses do little to no public relations (PR)... Read More
To many marketers, the press release is something of a... Read More
Just think about it.If I come to believe that you... Read More
Done right, it helps modify the behaviors of your most... Read More
For many of us, the word quality is closely related... Read More
For business, non-profit or association managers like yourself, survival pretty... Read More
Parties, videos, booklets and column plugs?Or public relations that does... Read More
How do press releases or interest stories have an effect... Read More
I recently worked with a group dealing with an unusual... Read More
Redevelopment is replacing new construction throughout the Greater Boston area,... Read More
In these days of every increasing demand and competition, there... Read More
cleaning lady near Lincolnshire ..When you are planning to call a reporter for the... Read More
What's the real reason some managers shy away from public... Read More
When do you use the newspaper for publishing announcements for... Read More
The most important thing to remember for any interview: stay... Read More
Your boss just stopped by your office. He tells you... Read More
Everyone has something that drives them up a wall. You... Read More
Don't assume that a reporter understands financial planning. If anything,... Read More
Next to white papers, case studies are the most popular... Read More
Want to get radio interviews and coverage in print publications... Read More
Just like a financial planning client fears not having enough... Read More
You can have dozens of marvelous ideas to get free... Read More
If you're like most publicity seekers, you probably think oneproject... Read More
So, you've had your book published or you've gone the... Read More
Does the thought of knowing your verbs from your adjective... Read More
The easiest way to meet city council members is to... Read More
In competing for a piece of business not too long... Read More
When most people think about marketing, they think advertising. While... Read More
With a dismal failure rate of more than 75 percent... Read More
Sure, as tactics usually presented to business, non-profit and association... Read More
In my travels around the country while building my business... Read More
Whether you are a business, non-profit or association manager, your... Read More
E-mail is becoming the preferred way to receive media releases.... Read More
Gaining news coverage on a successful press tour requires planning,... Read More
And show it for what it is - a humdinger... Read More
You won't accomplish much if you call the gas company... Read More
Public Relations |