Well, autumn is upon us and with the onset of this season comes cleaner air and colourful outdoor scenery and, it is also prime season for trade shows. Sure, trade shows happen all throughout the year but, with many areas recognizing small business month/week, there is a greater opportunity for entrepreneurs to showcase their products or services to their target markets.
As small business owners, especially those in the start up phase, preparing for a trade show can be a very scary and frustrating time. What do we take and how do we present it?
You first need to find out the specifics of the trade show you are registered for or considering exhibiting in. If necessary, contact the organizers of the event and get details on the type of visitors that the show attracts and the layout of the area you will have to display your business. Be sure to find out the size of the table you will have, whether there is wall space for your company sign, if there are electrical outlets available, and anything else that may or may not be included (ie. table cloth, etc.)
Once the show space specifics have been established, then you can move on to thinking about and deciding what and how you can 'show your stuff'. The following are just a few ideas to help you get ready for that all important trade show. (Note: most of these ideas are based on being in the service industry but will work for products industry companies as well)
Most importantly, be friendly and inviting. Say hi to those that turn and look toward you or your booth. Strike up a conversation and be sure to have a short introductory speech ready. And?have fun!
About The Author
Janice Byer is a certified Master Virtual Assistant and owner of Docu-Type Administrative & Web Design Services (http://www.docutype.net). See this and other articles on her website; http://www.docutype.net
Chicago limo Skokie ..There are many ways you can get tons of free... Read More
In an ideal world, your business would be overflowing withnewsworthy... Read More
Think carefully! You're a department, division or subsidiary manager for... Read More
When do you use the newspaper for publishing announcements for... Read More
The media need you. Need the information and expertise you... Read More
E-mail is becoming the preferred way to receive media releases.... Read More
So you have spent hours and hours writing, shaping and... Read More
Everything, that is, if you ignore those folks whose behaviors... Read More
One portion of your marketing plan that you probably don't... Read More
Have you ever noticed that in communities without big universities,... Read More
As an entry level position to PR, I found myself... Read More
Tracking your correspondence with reporters, via phone or email, is... Read More
You have a story to tell. Your company has developed... Read More
Media management has become one of the strategic tools for... Read More
As a business, non-profit or association manager, why continue a... Read More
When outside audiences important to your operation do not understand... Read More
Yup -- it's hot and sticky and you don't feel... Read More
There's still time to review your public relations program like... Read More
And not results you can measure only in terms of... Read More
Have you ever gotten one of those letters from your... Read More
Could be, when unit managers in businesses, non-profits and associations... Read More
Fiercely combative business, non-profit and association managers use every PR... Read More
A Press Release is a captive story that can be... Read More
Public relations is all about credibility and trustworthiness. If you... Read More
Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch... Read More
limo O'Hare Bonfield ..Ever wonder why papers devote a page or more to... Read More
Quite a bit, actually. Public relations helps business, non- profit... Read More
Media relations is a great profession.On good days, I earn... Read More
How you answer questions depends on many factors. Example what... Read More
For many of us, the word quality is closely related... Read More
What a shame! Potentially productive public relations people resting on... Read More
As a business, non-profit or association manager, let the tacticians... Read More
Wherever the fundamental premise of public relations is practiced.Look at... Read More
What is the one thing that all of the best... Read More
The Public Relations (PR) industry is responsible for creating and... Read More
You are a spokesperson for your company, representing it for... Read More
THE TWO MINUTES UNDERDOGEdward Everett was one of the most... Read More
1. Appearing in other types of media is the best... Read More
It seems difficult to believe at the dawn of the... Read More
When it comes to launching a new business or product,... Read More
? Don't wear all black. You'll look as though you're... Read More
While awaiting economic recovery, business needs to attract the attention... Read More
Community relations is one of those marketing strategies that isn't... Read More
Some folks see the word "strategic" as a needlessly tiresome... Read More
And here it is: public relations alters individual perception leading... Read More
Could be, when unit managers in businesses, non-profits and associations... Read More
You are a senior business, non-profit or association manager. So,... Read More
If you're an online business using public relations (PR) to... Read More
Lots of theories out there about public relations.Everything from "publicity's... Read More
Sometimes there seems to be no client news worthy of... Read More
Public Relations |