When I talk with business people, they tend to believe if they offer good service, they will automatically get "noticed".
Everybody "wishes" for this, but this rarely happens automatically. If you want publicity, you need to give up this "delusion", and pro-actively, systematically, and aggressively contact the media.
CNN and USA Today are NOT going to automatically contact you. Instead, these people are EXPECTING you to "pitch" them on story ideas.
They EXPECT you to hunt them down, notify, inform, and solicit story ideas.
This is simply the truth of people in the media. True, they don't want a sales pitch, but the DO want unique, interesting stories.
Without going into a tirade about the role of media in our culture, you simply have to accept the fact, that if you want media coverage, you're going to need to take the initiative.
I know, you may have fears and hesitation about calling some of the "hotshots" in the media, however, if you do not approach them, they will not approach you, even if you've got the hottest story in town!
SO, get the fantasy of producers finding you out of your head, right now!
Good, now welcome to a brave new world....
Now that you've forgotten about that silly idea, you can NOW TAKE ACTION!
The articles in this newsletter in weeks to come will give you many angles on using PR to get media. You'll get fail-safe, proven methods to get the attention of key players in the media. You'll learn who to contact, how to begin the relationships, and how to make those relationships productive.
You will also learn the "mindset" so that you can set yourself up psychologically for success.
But NOTHING happens until you take action. Not just "episodic", one-shot action, but systematically, week after week, proactively soliciting the media, to get the publicity you deserve.
You can do this. I believe in you. Just take one step att a time, and witness your story proactively shared with the world.
Joe Nicassio designs marketing campaigns, and coaches entrepreneurs to improve their bottom-line profits. To get your free CD "Joe Nicassio Reveals Marketing Philosophies And Secrets That Advertiser Don't Want You To Know" Send your snail mail address to freecd@rapidresultsmarketing.com
move in cleaning service Mundelein ..When it comes to launching a new business or product,... Read More
The reason might be this simple: as a business, non-profit... Read More
The payoff for business, non-profit or association managers can be... Read More
It could, but what if it doesn't?Will you be prepared?Will... Read More
Well, autumn is upon us and with the onset of... Read More
Tis' the season for business and corporate gift-giving! If you... Read More
When is your best advertisement not an advertisement? When it's... Read More
Press reviews are a common and basic feature for surveying... Read More
This guide to "SEOing" your PR efforts can help you... Read More
The Today show? The New York Times? Vanity Fair? What's... Read More
Personnel mentions in the newspaper and product plugs on radio... Read More
Demand that it pull its own weight in your boat... Read More
Can your PR do something positive about the behaviors of... Read More
If you're like most of my clients, you're probably interested... Read More
When most people think about marketing, they think advertising. While... Read More
As a business, non-profit or association manager, your public relations... Read More
? Don't wear all black. You'll look as though you're... Read More
The notion that a business, non-profit or association manager can... Read More
There are a lot of things that make a business... Read More
Be a ResourceThe media people that are likely to want... Read More
The annual detailing of the Kentucky Derby Train is an... Read More
If your reading this, you must be online and most... Read More
I don't know about you but I get really frustrated... Read More
Would you advise clients to buy a stock based on... Read More
PRESIDENT BUSH TELLS A STORYOn March 18, 2005, President Bush... Read More
insured cleaning company Highland Park ..The most sensible way for business, non-profit or association managers... Read More
Something that results in your most important outside audiences doing... Read More
SORRY?WERE YOU SAYING SOMETHING?Many spokespeople approach media interviews the same... Read More
Press releases are one of the most cost-effective ways to... Read More
Really? You mean there are NO perceptions and behaviors peculiar... Read More
If you want to succeed, build a great team. A... Read More
Simply that the behaviors of their most important outside audiences... Read More
You want to sell your products or services, and that... Read More
If you're like most of my clients, you're probably interested... Read More
As a business, non-profit or association manager, you'll know it's... Read More
From time to time, people ask me how public relations... Read More
A wise friend of mine has often said, "There is... Read More
What may be the more appropriate question is: What makes... Read More
PR, that is public-relations, leads the way to effective advertising;... Read More
As a business, non-profit or association manager, your public relations... Read More
Financial planners, the first thing to know about reporters is... Read More
Is your business looking for new and creative ways to... Read More
It happens to business, non-profit and association managers when their... Read More
As a business, non-profit or association manager, what do you... Read More
You can if, as a business, non-profit or association manager,... Read More
Writing an effective press release is a way to draw... Read More
Media interviews are an important part of an overall public... Read More
In fact, here are three really foolish goofs made by... Read More
In competing for a piece of business not too long... Read More
What do your customers say about your company?Would you let... Read More
Public Relations |