1. Appearing in other types of media is the best way to attract TV notice. The more your name appears in print, the more likely it is that you'll be approached to appear on TV.
2. If a TV researcher phones you, treat the conversation like a mini-audition. They're listening out for how you say things as well as what you have to say, so let your personality shine.
3. Pictures rule when making TV programmes. When sending ideas to TV companies, make sure that you have thought it through from a visual point of view. It's not just about what you say; it's about what you show and how you look as well.
4. Negotiate money only when your appearance is definitely confirmed. Be confident and neutral when discussing fees and decide beforehand if you are prepared to do the interview for free. If there is a fee it's unlikely to be large.
5. When doing a TV interview, keep talking, be aware of body language and tone of voice
6. Ask what the first question is likely to be before filming starts to help you prepare. The interviewer will have prepared a list of questions and may share some of them with you beforehand. Remember that the interviewer wants the interview to go well just as much as you do.
7. What to wear ? avoid spots, stripes (including pinstripe shirts and suits) and small patterns ? they make the camera go squiffy ('strobing' to be precise). Also avoid all black and white.
8. Ensure that everything about you is congruent with the message you are giving. If your message is sober, dress accordingly (leave the Homer Simpson tie at home).
9. Remember that virtually everyone who ever appeared on television (including famous people) felt nervous beforehand. Nerves just show you that you're part of the human race. Use your nerves to create energy.
10. Use your appearance to give you the most benefits. Tell your past, present and future clients all about it and if possible include a link to it on your website.
? Joanne Mallon 2005 ? Extracted from The Beginners' Guide to TV Interviews ? e-book coming soon from www.MediaLifeCoach.com
Joanne Mallon was a producer for all of the UK's leading TV channels including the BBC, ITV and GMTV. She has coached thousands of people through TV interviews, from novices to famous celebrities. She now helps women in the media achieve their potential and helps small businesses attract publicity. For your free media marketing ezine visit Joanne at http://www.medialifecoach.com or email http://www.medialifecoach.com
Rolling Meadows Cadillac Escalade rental .. Lockport Chicago limo O’HareDone right, it delivers the key, target audience behaviors you... Read More
The wind of changes...The digital world has changed the form... Read More
One of the most misunderstood and most underutilized promotional tools... Read More
Commit this to memory, please: To get in the media,... Read More
Your boss just stopped by your office. He tells you... Read More
A PR product or service launching is a perfect way... Read More
Talkback radio offers a fantastic opportunity to access thousands of... Read More
There's the old joke about the two buzzards sitting in... Read More
Prior to a TV interview it is guaranteed the journalist... Read More
If you're seeking to promote yourself or your new business... Read More
A press kit is an essential press relations tool. While... Read More
Yes?Good!Still, as a business, non-profit or association manager, if you're... Read More
Better check out the public relations fundamental premise, then take... Read More
What's the real reason some managers shy away from public... Read More
Yes, that's what public relations really is when it tracks... Read More
When developing a publicity campaign for their business many owners... Read More
What's a press release? This is generally a one page... Read More
Small Business Owners should send press releases out at least... Read More
Hundreds of thousands of News Releases are sent out all... Read More
You won't accomplish much if you call the gas company... Read More
If you're serious about getting great results from your PR... Read More
As a mobile detailing company it is important to have... Read More
As a business, non-profit or association manager, what do you... Read More
You can SO measure return-on-investment for a public relations program!Try... Read More
Being part of a trade show gives small business a... Read More
Des Moines rental limo ..The media's role is to package and spread news, current... Read More
Can you honestly say that your business, non-profit or association's... Read More
As if making sure your company runs smoothly on an... Read More
The most important thing to remember for any interview: stay... Read More
As a business, non-profit or association manager, your public relations... Read More
Because good public relations can alter individual perception and lead... Read More
It's one thing for a senior manager to approve story... Read More
Would you like to be the next Dr. Phil, Suze... Read More
Quite a bit, actually. Public relations helps business, non- profit... Read More
Publicity seekers know that Christmas can provide a bonanza of... Read More
Everyone is talking about the Ps of successful marketing, so... Read More
They'd hate to admit it, but the media is pretty... Read More
The VIP databases are fun to create and can be... Read More
As a business, non-profit or association manager, you'll know it's... Read More
When outside audiences important to your operation do not understand... Read More
Ever get the feeling that your public relations program isn't... Read More
More than half of America skips the Super Bowl, the... Read More
You worked hard to get a story on your business... Read More
Press releases are one of the most cost-effective ways to... Read More
Does it really make sense to bet your PR budget... Read More
It behooves you to know and remember the names of... Read More
In these days of every increasing demand and competition, there... Read More
You want to sell your products or services, and that... Read More
Today's issue of Lean Marketing Champions features tips on doing... Read More
It really is powerful when a business, non-profit or association... Read More
Public Relations |