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Publicity: Polls and Surveys Are a Great Path Free Publicity

Publicity: Polls and Surveys Are a Great Path Free Publicity

When I search Google News for "surveys," I get nearly 50,000 results. When I search for "stocks," I get about 54,000. The media love polls and surveys.

Here are just a few headlines in the news as I write this, generated directly from surveys:

Survey: CEOs cut expectations of economy
Survey: Israelis more depressed, anxious than Western Europeans
Survey shows farmers aware of soybean rust

As you can see, surveys are used for just about any industry. Why not yours?

If you're the expert on bankers, or single parents, there's hardly a better way to tell the media than by releasing surveys of your market group. It's easy to do ? almost all media outlets accept informal or online polling.

You don't have to hire a research company, you can just have clients or colleagues check a few boxes on a photocopied form.

You don't have to release a massive book of results, you can just send media people a press release highlighting the most newsworthy responses.

The general media aren't professional journals: they don't insist on strict statistical methodology. They just want a good story.

That said, you should never make up a result or falsely represent your data. Media folks aren't likely to double check the information you give them, but you want to be able to present accurate, truthful results if they do.

ned steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of ned steele To learn more visit ned steele or call 212-243-8383.

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Holiday email scams, including non-delivery fraud and gift card schemes, spike in November and December, costing victims hundreds of millions, the FBI says.

Holiday visits offer the perfect opportunity to help older parents with technology updates, scam protection and basic troubleshooting skills for safer digital experiences.

Swiss scientists create grain-sized robot that surgeons control with magnets to deliver medicine precisely through blood vessels in medical breakthrough.

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Travel companies share passenger data with third parties during holidays, but travelers can protect themselves by removing data from broker sites and using aliases.

Publicity: Polls and Surveys Are a Great Path Free Publicity

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