Do you dream of being on Oprah Winfrey's television show? Lots of people do. An appearance on Oprah is considered by many to be the pinnacle of success. Authors dream of having bestselling books as a result of an Oprah appearance. Even David Letterman staged a long-running bit on his show where he openly campaigned to be invited on Oprah's show.
Before pitching your story to Oprah, become familiar with how the show is structured. Oprah changes the show's focus from year to year. Watch at least a full week of shows to learn the type of stories the show features and how regular segments fit into the show. As you watch, imagine how your story might be told on The Oprah Winfrey Show.
Don't send your pitch to Oprah Winfrey. Watch the credits to get the names of producers who work on the show. If you have a media kit, send it to the appropriate producer. Tell them why you think your story is right for the show, and how you see your story fitting into the format of the show. Include a copy of your book, a product sample, a short video, or other items that help make your case. You can get the current mailing address at the Oprah web site: http://www.oprah.com/.
The Oprah.com web site is a great resource to help you land a spot on the show. The web site includes a list of topics they're working on for upcoming shows, and tells you how to contact the show to tell your story. There are links for getting your story into O, Oprah's magazine, too.
You can also use the web site to research regular show features and the topics of past shows. That knowledge can help you target your pitch to the show.
Remember that Oprah and her staff watch television, read newspapers and magazines, and listen to the radio. They are always on the lookout for great stories. Get your story in other media and they may find you. Doing lots of other interviews will also be great practice for when you actually make it to the Oprah set. The Oprah Winfrey Show is based in Chicago, so you might want to make a special effort to get publicity in Chicago media.
Know the show. Visit Oprah.com frequently to see what guests they are looking for. Follow up and contact the show when you can make a connection with an upcoming topic. And have a nice time in Chicago!
Copyright Cathy Stucker. Learn more about how you can attract customers and make yourself famous with http://www.oprah.com/ at http://www.oprah.com/
expert residential cleaners Deerfield ...Yes?Good!Still, as a business, non-profit or association manager, if you're... Read More
You want to sell your products or services, and that... Read More
Last month, we told you about "pay for play," a... Read More
The Key to Great PR is PerseveranceBy Paula Gardner of... Read More
Only two media in Spanish speaking countries offer RSS: the... Read More
A common complaint you'll hear is that the media is... Read More
Because it can alter individual perception and lead to changed... Read More
If you want to succeed, build a great team. A... Read More
Demand that it pull its own weight in your boat... Read More
The VIP databases are fun to create and can be... Read More
E-mail is becoming the preferred way to receive media releases.... Read More
For a business, non-profit or association manager, they could be... Read More
One of the greatest ways to promote your product or... Read More
When outside audiences important to your operation do not understand... Read More
Your public relations people are busy. The buzz is all... Read More
As the year starts to wind down, many businesses and... Read More
If you do, it means:you don't value tracking the perceptions... Read More
Public relations is a very important part of the marketing... Read More
Especially good advice for business, non-profit and association managers whose... Read More
Managers, please take a minute and read two sentences: People... Read More
As a business, non-profit or association manager, any tool that... Read More
Business, non-profit and association managers get a ton of satisfaction... Read More
You can SO measure return-on-investment for a public relations program!Try... Read More
Advice about business and life often gets around to one... Read More
PR, that is public-relations, leads the way to effective advertising;... Read More
cleaning lady near Glenview ...1) Package your story. Two critical elements will help you... Read More
Relationships are based on trust-not just romantic relationships, or doctor/patient... Read More
Just think about it.If I come to believe that you... Read More
NUMBERS, NUMBERS EVERYWHEREYou just placed a terrific story on the... Read More
Photographs are essential for getting good publicity in the print... Read More
The next time a newspaper photographer takes your photo, remember... Read More
Commit this to memory, please: To get in the media,... Read More
I recently worked with a group dealing with an unusual... Read More
Just about anyone who has been in the public eye... Read More
Dear New York Times:I'd like to be quoted in one... Read More
Does the thought of knowing your verbs from your adjective... Read More
Think of a triangle. On the left, imagine the story... Read More
Something that results in your most important outside audiences doing... Read More
What's a press release? This is generally a one page... Read More
Fiercely combative business, non-profit and association managers use every PR... Read More
Reporters, by nature, are curious people.If you can get them... Read More
Prior to a TV interview it is guaranteed the journalist... Read More
Are you launching a new product or website? Announcing a... Read More
So you have spent hours and hours writing, shaping and... Read More
Although it seems less common these days, there are still... Read More
You can SO measure return-on-investment for a public relations program!Try... Read More
The right kind of PR, that is, the kind that... Read More
If your key ? that's KEY ? outside audiences don't... Read More
"We are in the communications business, the business of conveying... Read More
From time to time, people ask me how public relations... Read More
Public Relations |