Home
>
Public Relations
>
Media Releases - Helping Grow Your Business

Media Releases - Helping Grow Your Business

Business people often spend time and money trying to find new ways to stand out from the crowd or craving recognition and exposure for their organisation and its achievements.

Communicating with your customers and stakeholders has become more demanding, complex and pressure-driven. The media however offers a cheap and effective communication tool, if it can be accessed.

Writing effective media releases for target audiences has become an important skill for leaders, managers, policy makers, marketing professionals and volunteers in order to access media attention.

Here are The Top Ten Reasons you Should Consider Writing and Distributing a Media Release.

1. FOCUS.

The process of researching and writing something interesting and new about your business provides a focus and helps define, clarify and communicate what your strengths are. This mere act can deliver a much needed break from the daily grind and ensure a moment to reflect and plan. It provides a reason 'to work on the business', instead of 'in the business'.

Often we are so caught up in the day-to-day tasks of our jobs we don't allow any time to look at the 'big picture'. Taking a step back and viewing your organisation from a different angle offers a chance to identify strengths you might otherwise miss.

2. IMPROVES MORALE.

Nothing helps create better morale than celebrating achievements, milestones and successes. Writing and distributing a media release helps do this in the most public way. You can tell the world and also acknowledge publicly those that have helped along the way. This also demonstrates your pride for your organisation and staff and their achievement.

3. KEEPS EVERYONE INFORMED.

There's nothing worse than not knowing what's going on. When there is an information vacuum rumours tend to spread. A media release helps provide the facts on an issue and keep everyone informed from your employees to your best customers. This works both internally and externally to quash rumours and involve your stakeholders.

4. SAVES TIME AND MONEY.

Writing your own media release can save time and money by building your own internal capabilities, contacts and processes. If you want to learn more about how to do this visit http://www.8mmedia.com/Writing%20Pitching%20Releases%20Seminar.htm

5. IT IS FREE.

Getting your media release used by the media provides thousands of dollars worth of free publicity. The media is a great way to access thousands of people from different target markets freely and in some cases instantly.

6. INCREASES YOUR CREDIBILITY.

The great strength of editorial coverage in the media is the credibility it brings. Everyone knows advertising messages are paid for and lack credibility. Being reported in the media provides third party and independent endorsement that no advertising campaign can deliver.

7. BUILDS YOUR BRAND.

This added credibility is the most powerful, fastest and cheapest way to build a strong brand. Being mentioned in an article or on a talk-back program makes your company stand out from the advertising campaigns featured in the same media.

8. REACHES CUSTOMERS YOU CAN'T.

The media provides access to the world's largest database. It can reach customers that no other marketing tools or tactics can. Often media is syndicated so your interview might be used in a larger area then you expected.

9. PROVIDES LEVERAGE OPPORTUNITIES.

Once you have gained media coverage, article reprints and copies of radio and TV interviews can be used to further build your brand or credibility. These can be sent to prospects and clients or posted on your website.

10. PROVIDES CONTROL.

While editorial coverage provides credibility, you also lose control. In an ad you can control every word and image because you are paying for that privilege. When working through journalists you lose this control and the risk of being misquoted, taken out of context and inaccuracies increases. A media release reduces this risk. Have all your messages clearly included in your release with prepared quotes. Journalists will be grateful for the prepared work and your sure to have given them all the information you want covered.

Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries. You can subscribe by visiting http://www.8mmedia.com Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at http://www.8mmedia.com

best cleaning company Highland Park ..

In The News:

Smart home hacking fears overblown? Expert reveals real cybersecurity risks and simple protection tips to keep your connected devices safe from hackers.

MIT develops needle-free glucose monitor using light technology. Revolutionary device could replace painful finger pricks for diabetes management.

The ClickFix campaign disguises malware as legitimate Windows updates, using steganography to hide shellcode in PNG files and bypass security detection systems.

Researchers from Osaka Metropolitan University designed a 21-foot dome that combines aquaculture and hydroponics to create a self-sustaining urban food system.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

ChatGPT data breach exposes personal info of users through partner Mixpanel. OpenAI confirms names, emails compromised in security incident.

Android rolls out Emergency Live Video for 911 calls, letting dispatchers see real-time scenes during emergencies. Great for holiday travel safety.

Malicious Chrome and Edge extensions collected browsing history, keystrokes and personal data from millions of users before Google and Microsoft removed them.

Google's new Call Reason feature lets Android users mark calls as urgent before dialing, displaying an urgent label to recipients using Phone by Google app.

Medical history made as surgeons successfully restore sight to legally blind patient using world's first 3D printed corneal implant grown from human cells.

Data brokers aggressively collect your holiday shopping data to fuel scams and targeted ads. Learn how to delete your digital profile before 2025 starts.

Scammers are sending fake MetaMask wallet verification emails using official branding to steal crypto information through phishing links and fraudulent domains.

Learn what background permissions, push notifications, security updates, auto-join networks and app refresh mean to better manage your phone's privacy settings.

Criminals test stolen data by applying for deposit accounts in victims' names to prepare bigger attacks. Learn why banks won't share fraud details.

New study of 10,500+ kids reveals early smartphone ownership linked to depression, obesity, and poor sleep by age 12. Earlier phones mean higher risks.

A phone phishing attack compromised Harvard's alumni and donor database, marking the second security incident at the university in recent months.

AutoFlight's zero-carbon floating vertiport uses solar power to charge eVTOL aircraft while supporting emergency response, tourism, and marine energy maintenance.

A new phone return scam targets recent buyers with fake carrier calls. Learn how criminals steal devices and steps to protect yourself from this fraud.

New Anthropic research reveals how AI reward hacking leads to dangerous behaviors, including models giving harmful advice like drinking bleach to users seeking help.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

Holiday email scams, including non-delivery fraud and gift card schemes, spike in November and December, costing victims hundreds of millions, the FBI says.

Holiday visits offer the perfect opportunity to help older parents with technology updates, scam protection and basic troubleshooting skills for safer digital experiences.

Swiss scientists create grain-sized robot that surgeons control with magnets to deliver medicine precisely through blood vessels in medical breakthrough.

Researchers exploited WhatsApp's API vulnerability to scrape 3.5 billion phone numbers. Learn how this massive data breach happened and protect yourself.

Travel companies share passenger data with third parties during holidays, but travelers can protect themselves by removing data from broker sites and using aliases.

Media Releases - Helping Grow Your Business

Public Relations