Keep The Publicity Machine Rolling with Reprints

More than half of America skips the Super Bowl, the nation's most-watched TV event. So it stands to reason that not all your prospects will see your publicity, even if you're on 60 Minutes and Oprah. Create a strategy to use your publicity proactively to reach and impress everyone with it. Here's how?

You've worked hard, gotten your story in. You're a media star. Wait? Job's not done!

You want everyone in your mailing list ? not just those who read today's paper ? to see it. Create a nice-looking reprint and mail, e-mail or fax it to everyone you know. You heard me right, everyone. Customers and prospects aren't enough.

Everyone else on your list ? that should include friends, neighbors, and vendors. These folks may not be prospects, but they surely know people who are. They are a potentially rich source of referrals for you. (Note: Check with the publication to see if permission is needed to reprint. Sometimes they will create the reprint for you-for a fee.)

Article reprints should look appealing and be easy to read. Take time and care to get them looking good. Ask a print shop or local designer to help out if need be. Or just have someone computer-savvy and design-minded give it a once-over. It's worth the small investment.

ned steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of ned steele To learn more visit ned steele or call 212-243-8383.

move in cleaning service Mundelein ..
In The News:

Quick iPhone and Android battery optimization techniques help your device stay powered all day by turning off hidden features that secretly drain power in the background.
Kodiak Driver autonomous truck achieves perfect 98 safety score, matching top human fleets in groundbreaking AI evaluation by Nauto's VERA system.
New 401k catch-up contribution rules in 2026 will change taxes for high earners over 50. Learn how scammers exploit these changes and protect your retirement savings.
Kurt Knutsson's guide covers social media privacy protection through location settings, account privacy controls and two-factor authentication to prevent scams and data breaches.
Revolutionary retinal implant restores central vision in 80% of patients with advanced macular degeneration, offering hope where treatments once only slowed blindness.
Learn how to use passkeys on Windows and Mac computers without cameras or fingerprint readers. Discover secure authentication methods that replace passwords.
Tesla's FSD v14.1.2 update reintroduces Mad Max mode, enabling higher speeds and more frequent lane changes than the standard Hurry profile setting.
A phishing email scam targeting American Express customers shows how cybercriminals use fake urgent messages to steal personal and financial information.
Facebook's new Meta AI feature analyzes your camera roll photos to create polished collages automatically, but requires cloud processing and raises privacy concerns.
A New Jersey teenager filed a major lawsuit against AI/Robotics Venture Strategy 3 Ltd. over ClothOff, an AI tool that created fake nude images from her social media photos.
Microsoft reports Storm-2657 cybercriminals sent phishing emails to 6,000 addresses at 25 universities to steal payroll credentials and redirect funds.
Astronomers have discovered asteroid 2025 SC79, a skyscraper-sized space rock orbiting the sun in just 128 days. the second-fastest known.
The Fox News AI Newsletter delivers the latest developments form the world of artificial intelligence, including the technology's challenges and opportunities.
A cyberattack on SimonMed Imaging exposed personal information of 1.2 million patients, including medical records, financial details and identity papers.
Spotify's managed accounts for kids under 13 now available in at least seven countries, allowing parents to filter and block explicit content and songs.
Friendly text conversations about BBQs and social events can lead to WEEX gold trading scams that target older adults with fake investment opportunities.
California company Skyeports creates self-healing glass spheres from Moon regolith that generate solar power and support plant growth for sustainable lunar living.
Cleafy researchers discover fake VPN streaming app Mobdro Pro that installs Klopatra banking Trojan, giving attackers full control over Android devices.
Police departments across the U.S. and Canada are adopting virtual reality training to better prepare officers for high-pressure, real-world situations.
House Bill 469 would prevent AI systems from owning property, serving as executives, or gaining legal personhood in Ohio under Representative Thaddeus Claggett's proposal.
Public voter records expose retirees' personal details to election scammers who create targeted cons using names, addresses, and voting history data.
Instead of fearing what comes next with artificial intelligence, think outside the box. Here are high-earning AI jobs that don't require a computer science degree.
OpenAI CEO Sam Altman says polite words like "please" and "thank you" cost millions annually, while direct prompts may improve ChatGPT accuracy by several points.
Chattee Chat and GiMe Chat exposed intimate conversations and photos, revealing users spent up to $18,000 on AI companions before the breach.
New Instagram parental controls allow families to manage teen screen time and content limits through the Family Center with stricter safety settings.

Can Your PR Do This?

Can your PR do something positive about the behaviors of... Read More

Media Relations: Ending the Press Release Crutch

When most people think of media relations, they think of... Read More

How To Write A Press Release: The 10 Commandments Of A Great Lead Paragraph

How to write a press release is a major challenge... Read More

7 Tips to Get More Mileage Out of Your Online or Offline Publicity

You worked hard to get a story on your business... Read More

How Video Production can be used in PR

At the core of any successful public relations campaign is... Read More

E-Mail Media Releases

E-mail is becoming the preferred way to receive media releases.... Read More

Killing Them Softly

The world has woken up to ethical issues in corporate... Read More

Get PR Off the Bench

Something that results in your most important outside audiences doing... Read More

PR: Am I Getting a Good Deal?

You are getting a good deal when you accept the... Read More

Public Relations: The Fundamental Premise

It seems difficult to believe at the dawn of the... Read More

PR: Lets Talk Fundamentals

How much more fundamental can you get than this? As... Read More

Do You Have Issues?

Every organization has issues that could affect its operation. The... Read More

Advertising Is Dead. Long Live PR

Although I still believe there is a place for advertising... Read More

How To Create A News Angle

Think of a triangle. On the left, imagine the story... Read More

Want to Light a Fire Under Your PR?

Yes? Then do something positive about the behaviors of those... Read More

PR: Ouch! Tells the Tale

Ever get the feeling that your public relations program isn't... Read More

Publicity Performance Not Enough?

Even after a nice piece in a national publication, or... Read More

Managers, Which PR Is Right For You?

An effort built around a string of print and broadcast... Read More

Its the Little Details that Can Make or Break a News Story

Have you ever heard of the saying, "One person's trash... Read More

Managerial Survival Key

For business, non-profit or association managers like yourself, survival pretty... Read More

10 Secrets to Get Your Press Release Noticed

It's difficult enough running the day-to-day aspects of a business,... Read More

Dont Pay for Radio Interviews

It used to be that all you had to do... Read More

What Is Best Practice Public Relations?

Why, public relations that stays true to its fundamental premise,... Read More

Be Patient? Nah, Lets Kill Something

There's the old joke about the two buzzards sitting in... Read More

Media Kit: 25 Component Possibilities

Media kits include a combination of information whether created for... Read More

insured cleaning company Highland Park ..